Rocky Brands, Inc. · NASDAQ:RCKY
Rocky Brands — Investor Presentation (January 2025)
32 slides from Rocky Brands's investor presentation, January 2025
Slide 1: Welcome to Rocky Brands
WELCOME TO ROCKY BRANDS
Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT Our presentation includes, and our response to various questions may include, forward-looking statements about our revenues and earnings and about our future plans and objectives. Any such statements are subject to risks and uncertainties that could cause actual results and the
Slide 3: Table of Contents
TABLE OF CONTENTS I. RCKY History II. Strong Brand Portfolio III. 2024 Sales Mix IV. Brand Overview V. Distribution and Manufacturing VI. Financial Highlights VII. Investment Thesis VIII. Contact Information 3
Slide 4: About RCKY
ABOUT RCKY Sale of the NEOS The Wm. Brooks Shoe RCKY initial Reorganization to current Brand and the 1932: Company was founded 1993: public offering 2017: leadership team 2023: Servus Brand Construction of 1980’s: factories in Puerto 2005: Acquired EJ Footwear 2021: Acquired Honeywell Group Group in
Slide 5: Strong Brand Portfolio
STRONG BRAND PORTOLFIO © °e3" ofPe LEHIGH CUSTOMFIT.
Slide 6: 2024 Sales Mix Segment
2024 Contract Manufacturing SALES ~3% MIX Retail, ~27% Wholesale, ~70% SEGMENT 6
Slide 7: Categories
CATEGORIES WORK OUTDOOR WESTERN SERVICE APPAREL ~45% ~30% ~15% ~8% ~2% 7
Slide 8: Original Muck Boot Company
Original MUCK. BOOT COMPAN Yi
Slide 9: Categories: Key Styles and Key Customers
CATEGORIES KEY STYLES WORK OUTDOOR Key Customers 9
Slide 10: 2024 Sales by Channel
2024 Sales by Channel Wholesale 17% DTC 83% 10
Slide 11: Est. 1933
EST. 1933:2
Slide 12: Categories: Key Styles and Key Customers
KEY STYLES CATEGORIES WORK OUTDOOR WESTERN SERVICE APPAREL Key Customers 12
Slide 13: 2024 Sales by Channel
2024 Sales by Channel 13% Wholesale DTC 87% 13
Slide 14: 14
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Slide 15: Categories: Key Styles and Key Customers
KEY STYLES CATEGORIES WORK Key Customers 15
Slide 16: 2024 Sales by Channel
2024 Sales by Channel 10% Wholesale DTC 90% 16
Slide 17: Made For What You Do
MADE FOR WHAT YOU DO Lightweight, tough, and unbelievably comfortable, Durango® boots are designed for your western life. Whether you're riding and roping; on the job, or on the town, Durango® boots are made for what you do.
Slide 18: Categories: Western Key Styles and Customers
KEY STYLES CATEGORIES WESTERN Key Customers 18
Slide 19: 2024 Sales by Channel
2024 Sales by Channel Wholesale 9% DTC 91% 19
Slide 20: Alaska Proven. Built For All.
ALASKA PROWEN. BUILT FOR ALL. XTRATUF IS BUILT FOR THE MOST EPIC CONDITIONS. BUILT FOR THOSE WHO WANT THE BEST FOOTWEAR TO KEEP THEM DRY, COMFORTABLE, AND SUREFOOTED NO MATTER WHAT THEY FACE.
Slide 21: Key Styles, Categories and Key Customers
KEY STYLES CATEGORIES WORK OUTDOOR APPAREL Key Customers 21
Slide 22: 2024 Sales by Channel
2024 Sales by Channel Wholesale DTC 24% 76% 22
Slide 23: Lehigh
LEHIGH USTOMFIT === = PPE PROGRAMS
Slide 24: Unique Selling Proposition
Unique Selling Proposition GREATER PROGRAM CONTROL Lehigh captures customer’s employee ordering data to share through their Command Center online dashboard to give them greater program visibility and control to track compliance, control spend, control what employees are wearing and manage their elig
Slide 25: Diversified Business – Retail B2B
DIVERSIFIED BUSINESS – Retail B2B 25
Slide 26: Distribution and Manufacturing Facilities
DISTRIBUTION AND MANUFACTURING FACILITIES WEST DISTRIBUTION CENTER EAST DISTRIBUTION CENTER Nevada, US Ohio, US FIVE STAR ENTERPRISES ROCKY BRANDS CHUZHOU Dominican Republic Anhui, China LIFESTYLE FOOTWEAR Puerto Rico = Distribution Centers = Factories = Sourcing Countries 26
Slide 27: Financial Highlights
FINANCIAL HIGHLIGHTS INCOME STATEMENTDATA = 90192020 2021 2022 | 2023 Net sales $270,408 $277,309 $514,227 $611,906 $463,375 Income from Operations 7.9% 10.8% 10.0% 79% 9.0% Net income $16,883 $23,069 $32,513 $24,073 $14,261 Net income per diluted share $2.27 $3.14 $4.39 $3:27 $1.93 Inventories $76,
Slide 28: Financial Highlights
FINANCIAL HIGHLIGHTS * * ** * * * * 28
Slide 29: 2024 Outlook
2024 Outlook* • Net sales between $450 to $460 million with low-end the most likely scenario vs. net sales of $462 million in 2023 o Based on brand divesture, distribution model change, and elevated commercial military sales in 2023, approximately $26 million sales did not reoccur in 2024. • Gross m
Slide 30: Investment Highlights
Investment Highlights • Diversified Brand Portfolio • Diversified Distribution Channels • Owned Manufacturing Facilities • Quarterly dividend ~3% yield • Significant balance sheet improvement post 2021 acquisition • Over 50% debt reduction • Greater than 30% inventory reduction 30
Slide 31: Questions?
Company Contact: TOM ROBERTSON Rocky Brands, Inc. tom.robertson@rockybrands.com (740) 753-9100 QUESTIONS? Investor Relations: BRENDON FREY ICR, Inc. brendon.frey@icrinc.com (203) 682-8200 31
Slide 32: Thank You
THANK YOU «&.