Slide 1: The leading electronic retailer for gemstone jewelry in Europe
The leading electronic retailer for gemstone jewelry in Europe 2022 FY Financial Earnings Call 28.04.2023
Slide 2: Summary of key developments
Summary of key developments * 2022 was marked by a highly challenging economical environment. * elumeo succeeded in outperforming the market, stabilizing its live business in H2 2022. In Q4, elumeo recorded the eleventh consecutive positive quarter. - Inline with our forecast, 2022 sales declined by
Slide 3: Table of contents
Table of contents Pi | elumeo at a glance 2 Key developments in 2022 3 Financials FY 2022 4 Outlook
Slide 4: elumeo's business model is founded on three pillars
elumeo’s business model is founded on three pillars Vid h . + Increased Conversion rates Iaeoshopping * Higher Customer Lifetime Value * Video transports both facts & emotion .. . * Transformation from traditional PET CMICUMSCUUEMCLE linear TV to highly personalized individual online product shows «
Slide 5: Eleven consecutive profitable quarters
Eleven consecutive profitable quarters Stock price and Revenues (m€) 2020 Ql-21 Q2-21 Q3-21 Q4-21 2021 Ql1-22 Q2-22 Q3-22 Q4-22 2022 Warburg Adjusted EBITDA (m€) 2,2 ee 05 2 2020 Ql2t Q22t Q3 21 Q4 21 2021 Ql 22 Q2 22 Q3 22 Q4 22 2022 Warburg
Slide 6: Table of contents: Key developments in 2022
Table of contents 1 elumeo ata glance P2 | Key developments in 2022 3 Financials FY 2022 4 Outlook
Slide 7: Consumer sentiment dramatically decreased throughout the whole year
Consumer sentiment dramatically decreased throughout the whole year, achieving its record-low in Q4 2022 GfK consumer sentiment index for Germany December 2021 to December 2022 21/12 22/01 22/02 22/03 22/04 22/05 22/06 22/07 22/08 22/09 | 22/10 22/11 22/12 = -1,8% -6,8% q 7% I 5% -15,7% -26,6% -26,2
Slide 8: Elumeo LIVE business outperformed the market and stabilized the revenue in H2
Elumeo LIVE business outperformed the market and stabilized the revenue in H2 ___ Revenue of German Revenue of elumeo Revenue of elumeo Multichannel & Teleshopping market LIVE business LIVE business (nundesverband E-commerce und Versandhandel ev.) FY vs. FY H2 vs. H2 in m EUR, without ITA in m EUR,
Slide 9: Our fast supply chain allowed us to quickly react to changed customer preferences
Our fast supply chain allowed us to quickly react to changed customer | MERCH | preferences, Keeping stable the stock level and gross profit margin 65% 60% 55% 50% 45% 40% 35% 30% 25% 20% Source: Thanks to quick reduction of line sizes, sales-rate clearly improved Sales rate in % of SKU lines after
Slide 10: After restructuring, Italian business returned to profitability
After restructuring, Italian business returned to profitability Revenue and EBITDA development of Italian market TV + Online business 4528 = After a strong sales decline in 131 Q1 2022, Italian business was restructured, reducing the 24- hour broadcasting to a 7-hour 3682 2777.8 Revenue we . transmi
Slide 11: Non-live & non-linear videoshopping channels are getting traction
Non-live & non-linear videoshopping channels are getting traction Digital videoshopping revenue Revenue Channels in kK EUR +10% a 2021 2022 Source: Internal ERP system,
Slide 12: Revenue of elumeo webshop remains clearly above pre-pandemic level
Revenue of elumeo webshop remains clearly above pre-pandemic level | wee | and outperformed the market by factor 4 Webshop revenues in 2018-2022 Consolidated growth rate of ink EUR German online jewelry market vs. elumeo webshop 2019 - 2022 Online elumeo jewelry Webshop Germany! = Web revenue decrea
Slide 13: Our Videoshopping App Jooli made great progress throughout 2022
Our Videoshopping App Jooli made great progress throughout 2022 Personalized Al video feed Re-designed app from scratch Voucher system Multi-region & multi- First metaverse language prototype
Slide 14: Good scalability of channels and users
Good Activeinternational scalability of channels and users in India and Europe Daily retention: significant improvement on next day retention Cost per new channel: Merchant acquisition cost defined as cumulative total cost of B2B marketing (direct labor cost and direct digital marketing cost/# of cu
Slide 15: HSD: Laboratory for Virtual Reality / Virtual Studio
• • • • • • • • • HSD: Laboratory for Virtual Reality / Virtual Studio of University of Applied Sciences Düsseldorf
Slide 16: Table of contents: Financials FY 2022
Table of contents 1 elumeo ata glance 2 Key developments in 2022 BS | Financials FY 2022 4 Outlook
Slide 17: 2022 vs. 2021 performance - Overview
2022 vs. 2021 performance - Overview Revenues (m€) Gross profit (m€) ———s* ee 45,8 252 2021 2022 2021 2022 Revenue: Decline in sales in 2022 can also be partly explained by the exceptionally strong growth of 19.5% in the same period of the previous year when European countries were in Corona lockdow
Slide 18: Adjusted in Q4 2022 and will be re-adjusted in Q2 2023
1) Was adjusted in Q4 2022 and will be re-adjusted in Q2 2023
Slide 19: Decline in group result driven by active deferred taxes
Decline in group result driven by active deferred taxes EBITDA (+/-) Amortization EBIT (+/-) Interests (+/-) Active Deferred Taxes (+/-) Provision PWK Disclosure Earnings after Tax in KEUR 2022 -463 -941 -1.404 -65 -1.926 100 -3.295
Slide 20: 2022 vs. 2021 clear declining reach costs and stable personnel costs
2022 vs. 2021 clear declining reach costs and stable personnel costs Reach costs (m€) Reach costs: Clear decrease in reach costs thanks to optimization of Italian TV business 5,5 9 vo share beced program +18% Personnel costs: stable personnel costs, despite investments in jooli
Slide 21: Key performance indicators (I)
Key performance indicators (I) EUR thousand 2022 2021 YoY [unless indicated otherwise] in % Revenue 45,844 100.0% 50,6// 100.0% -9.5% [the following disclosures represent: absolute value and in % of revenue] Gross Profit 25,187 54.9% 28,875 57.0% — -12.8% EBITDA -463 -1.0% 2,928 58% -115.8% Adjusted
Slide 22: Key performance indicators (II)
Key performance indicators (II) 2022 2021 YoY in% Ithe following disclosures represent KPIs of the internal controlling system] Item sold [pieces] 568 544 594./50 A A% Number of a active customer (rounded) 75.195, 81.328 7.5% Average number of items sold per active customer 7.6 73 34% Average sales
Slide 23: Table of contents: Outlook
Table of contents 1 elumeo ata glance 2 Key developments 2022 3 Financials FY 2022
Slide 24: Outlook 2023 - stable development Adjusted EBITDA low single-digit million
Outlook 2023 - stable development Adjusted EBITDA low single-digit million * Management expects high volatility also in 2023 due to the economical effects caused by the war in Ukraine. - As a result, the forecast is based on a cautious approach to future development and takes into account possible f
Slide 25: Outlook 2023 - stable development
Outlook 2023 - stable development Adjusted EBITDA low single-digit million * Management expects sales to develop between a mid-positive and mid-negative single-digit % corridor. The reduction of the broadcast window in Italy results a decline in sales of around 50% of the Italian live business. ¢ Fo
Slide 26: Points of contact
Points of contact Executive Board Wolfgang Boyé, Boris Kirn, Frank Broer, Gregor Fa&bender, Claudia Erning, Deepa Gautam-Nigge Managing Directors Florian Spatz, Dr. Riad Nourallah, Boris Kirn Investor Relations Cordula Warmuth Erkelenzdamm 59/61 10999 Berlin E-Mail: ir@elumeo.com Phone: +49 30 69 59