Singapore Airlines Ltd. · SGX:C6L

Singapore Airlines — Shareholder Meeting (July 2017)

12 slides from Singapore Airlines's shareholder meeting presentation, Jul 28, 2017

  1. Slide 1: Singapore Airlines' 45th AGM: Update on Strategic Initiatives

    Singapore Airlines’ 45th AGM Update on Strategic Initiatives 28 July 2017

  2. Slide 2: Structural Change

    Structural Change  Growth of Middle Eastern airlines, and more recently Chinese airlines  Expansion of Low-Cost Carriers (LCCs) We have not been standing still: “SIA has made more major strategic changes than any full service airline group in Asia and perhaps the world…” (CAPA-Centre for Aviation)

  3. Slide 3: Transformation – Phase 1

    Transformation – Phase 1  Building new growth platforms for the future  New Traffic Segments  New Geographies  New Adjacent Businesses

  4. Slide 4: New Traffic Segments Through Portfolio Strategy

    New Traffic Segments Through Portfolio Strategy Full Service • All key market segments covered Positioning • Enabler for growth • 14 new destinations either launched or announced in FY16/17 Low Cost Regional Long-Haul Markets

  5. Slide 5: New Traffic Segments Through Portfolio Strategy: 133 destinations in 37 countries

    New Traffic Segments Through Portfolio Strategy SIA Group serves 133 destinations in 37 countries

  6. Slide 6: New Geographies Through Multi-Hub Strategy

    New Geographies Through Multi-Hub Strategy  Investments in strategic markets  Complements and strengthens Singapore hub  19 destinations and 15 A320s  Strategically placed to tap into large and growing Indian market  Working towards launch of international operations  7 destinations and 3 777-

  7. Slide 7: New Revenue & Business Opportunities

    New Revenue & Business Opportunities Airbus Asia Training Centre  41 customers, including SIA  Six flight simulators for the A320, A330, A350 and A380 installed  Two more simulators to be added by 2019 KrisFlyer  Revenue from sale of miles to non-air partners has more than doubled in the last fi

  8. Slide 8: Strengthening Premium Positioning

    Strengthening Premium Positioning Enhancing Customer Experience Developing New Cabin Products Investing in New Aircraft Expanding Network

  9. Slide 9: Where We Are

    Where We Are  Strategic Initiatives are taking shape, positioning us well for the future  Work ongoing to strengthen Portfolio, Multi-Hub and New Business initiatives  With foundation in place, it is the right time to move to the Next Phase of Transformation

  10. Slide 10: The Next Phase of Transformation

    The Next Phase of Transformation  Next Phase of Transformation has been launched, to strengthen core business  Revenue generation  Organisational structure  Re-basing cost structure  We are doing so from a position of strength, having put in place foundation pieces in key areas

  11. Slide 11: The Next Phase of Transformation: Transformation Office

    The Next Phase of Transformation  Dedicated Transformation Office has been established with full-time staff, reporting to CEO  Board, Management and Staff all engaged in Transformation programme  Multi-year effort, encompassing short, medium and long-term initiatives

  12. Slide 12: Thank You

    Thank You

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