General Mills, Inc. · NYSE:GIS
General Mills — Investor Day (July 2016)
17 slides from General Mills's investor day presentation, Jul 13, 2016
Slide 1: Shawn O’Grady, SVP, President – Sales & Channel Development
Shawn O’Grady SVP, President – Sales & Channel Development
Slide 2: U.S. Retail Sales Mission
U.S. Retail Sales Mission Today’s Topics: • Executing Against U.S. Retail Priorities • Growth Across Channels • Winning In-Store 44
Slide 3: U.S. Retail Sales
U.S. Retail Sales 1,700 Sales Employees 25 Categories/3 Temperature States Average 680 SKUs/Store Top Ranked by Customers 45
Slide 4: Executing Against U.S. Retail 2017 Priorities
Executing Against U.S. Retail 2017 Priorities Accelerate Renovate and Optimize Growth Businesses Innovate in Yogurt Trade Investment Grow Cereal Expand Bars Build Natural & Organic 46
Slide 5: Grow Cereal
Grow Cereal Cereal Display Opportunity Display Display • Most Productive Display Category Productivity Share (Index) (Index) 350 • Cereal Display Under-indexes 100 75 • News Enhances Lift 100 Total F&B RTE Cereal Total F&B RTE Cereal Source: Nielsen XAOC; 52wks 05/21/16 47
Slide 6: Expand Bars
Expand Bars Merged Aisles Drive Growth (F16 Snack Bars Retail Sales Growth) • Bar Aisles Merging 6% • General Mills is Share Leader • Increasing Innovation 3% Separate Aisles Merged Aisles Source: Nielsen XAOC 48
Slide 7: Build Natural & Organic
Build Natural & Organic Annie’s Growth (Fiscal 2016) • Expand Core Item Distribution 20% • Support with Customer-specific 17% Events • Natural Channel Retailer Focus Dollar Sales Distribution Source: Nielsen XAOC 49
Slide 8: Renovate and Innovate in Yogurt
Renovate and Innovate in Yogurt Greek/Kid/Organic • Address Under-indexed Segments (F16 % of Yogurt Category) 140% • Renovate Key Kid Products • Secure Distribution on Innovation 54% Shelf Space Retail Sales Growth Greek Kid/Teen Organic Source: Nielsen XAOC 50
Slide 9: Optimize Trade Investment
Optimize Trade Investment Merchandising Effectiveness Total Food & Beverage • Increase ROI Focus • Big Brands on Big Displays • Tighten Execution Windows -5% -5% -7% -8% F13 F14 F15 F16 Source: Nielsen XAOC 51
Slide 10: Improve Refrigerated Dough Shelf Productivity
Improve Refrigerated Dough Shelf Productivity • Stand-up Retail Ready Packaging • Easier to Stock and Shop • Reduced Items by 33% 52
Slide 11: Growth Across Channels
Growth Across Channels Grocery Supercenter Other Channels 5 Year Industry Growth +LSD +LSD +HSD Source: Nielsen; Kantar Retail; company estimates 53
Slide 12: E-commerce – Capability
E-commerce – Capability E-commerce Projection Share of U.S. Food Sales • Win First Basket 5.0% • Advantaged Shelf/Search 3.0% • Attack Lead Opportunities 1.5% 2016 2018 2020 Source: Nielsen; Kantar Retail; company projections 54
Slide 13: E-commerce – Customer
E-commerce – Customer Dollar Share General Mills 120 • Be the Lead Food Partner Index 27.2 • Innovate New Solutions 22.7 • Engage Supply Chain Early In-Store Online Source: F16 Nielsen XAOC; Amazon; Click & Collect retailers POS data 55
Slide 14: Winning In-Store – Distribution
Winning In-Store – Distribution Sales per Distribution Point General Mills • Power 450 SKUs ($ in thousands) $190 • Improve Turns Mix • Enable SKU Rationalization $70 P450 Non-P450 Source: F16 Nielsen XAOC 56
Slide 15: Winning In-Store – Events
Winning In-Store – Events Merchandising Effectiveness General Mills Lift on • Scale Events Across Food Merchandised Volume 240 • Digital Enhancement 160 • Customize Execution Non-Event Event Source: F16 Nielsen XAOC 57
Slide 16: Today’s U.S. Retail Sales Summary
Today’s U.S. Retail Sales Summary • Executing Against U.S. Retail Priorities • Driving Growth Across Channels • Winning In-Store 58
Slide 17: General Mills Investor Day 2016
General Mills Investor Day 2016 July 13, 2016