Finecobank Spa · MIL:FBK
Finecobank Spa — Corporate Update (May 2020)
18 slides from Finecobank Spa's corporate update, May 11, 2020
Slide 1: Fineco UK Presentation
Fineco UK Presentation Paolo Di Grazia Deputy General Manager and Head of Global Business FINECO. SIMPLIFYING BANKING Milan, May 11th 2020 1
Slide 2: Why Fineco can be successful in the UK
WHY FINECO CAN BE SUCCESSFUL IN THE UK The UK market is fragmented among many highly specialized operators. Fineco will intercept traditional banks users, combining high quality and convenience into a “one-stop shop” 3 NEEDS ONE STOP SOLUTION BROKERAGE INVESTING PAYMENTS PREMIUM SERVICE WITHOUT PREM
Slide 3: What we have learnt from our clients
WHAT WE HAVE LEARNT FROM OUR CLIENTS Customers use all account services: trading, payment and multicurrency MULTICURRENCY TRADING & PAYMENTS NATURAL ACQUISITION SIGNIFICANT OVERLAP 50% 50% of our customers did at least of our traders one multicurrency operation uses the debit card FINECO MULTICURREN
Slide 4: Multiple targets, multiple sources, inflow from traditional banks
MULTIPLE TARGETS, MULTIPLE SOURCES, INFLOW FROM TRADITIONAL BANKS Thanks to an integrated business model, Fineco can acquire customers from various sources, including traditional banks, not only from specialized operators. TARGE SOURCE NEW COMERS MARKET SIZE +310K T AVG Y/Y OTC Traditional banks, +1
Slide 5: Fineco vs competitors - product/services
FINECO VS COMPETITORS - PRODUCT/SERVICES Next Coming - see page 16 5
Slide 6: Fineco vs competitors - features
FINECO VS COMPETITORS - FEATURES Fineco platform: usability, reliability and advanced tools 6
Slide 7: Unique Selling Proposition for OTC and stock broking
Unique Selling Proposition FOR OTC AND STOCK BROKING BEST IN CLASS PRICING 100% SUSTAINABLE (*) (*) (*) (*) (*) Plus Custody fees Benchmark data: March 2020 7
Slide 8: A competitive multicurrency offer
A COMPETITIVE MULTICURRENCY OFFER Multi-currency accounts are typically expensive services for premium customers. FinecoBank multicurrency account is free. › Best spreads – no commission › Free payments towards EEA › Visa debit in £ and in € › 20+ currencies CHANGE RATE COSTS 10k-100k-1mln simulatio
Slide 9: The most competitive platform fees
COMPETITORS DON’T HAVE THE MOST COMPETITIVE PLATFORM FEES › Multicurrency › Bank Account › Debit Cards PLATFORM FEES › Wide Trading offer TRANSACTION FEES (*) (*) Buy cost only Benchmark 2020 9
Slide 10: Two-step marketing strategy
TWO-STEP MARKETING STRATEGY Acquisition first step will focus on the segment with the highest and fastest margins - brokerage - then the campaign will be also extended to investing PREMIUM SERVICE WITHOUT PREMIUM PRICE 2Q 2020 4Q 2020 TRADING D2C INVESTING £0 CFD equity Max 0.25% annual platform fee
Slide 11: Marketing launch
MARKETING LAUNCH BRAND NEW WEBSITE ADVERTISING CAMPAIGN Designed for trading and tailored for the UK market 11
Slide 12: Multi-subject campaign
MULTI-SUBJECT CAMPAIGN Brand message Product messages (some examples) 12
Slide 13: Current brokerage positioning
CURRENT BROKERAGE POSITIONING New Clients path drivers › Repricing PILLARS D2C OFFER › Positioning on brokerage › Stock broking › One Stop Solution › Funds › ISAs › New Website › SIPPs › Volatility 13
Slide 14: Fineco UK clients – new client acquisition
FINECO UK CLIENTS – NEW CLIENT ACQUISITION Accounts vs Active Traders March/April Picture 600 6800 6600 500 6400 CPA ARPU 400 6200 overall Active Traders €608 €1115 300 6000 5800 200 5600 100 5400 0 5200 +98% ott-19 nov-19 dic-19 gen-20 feb-20 mar-20 apr-20 Active Traders Accounts +111% Clients Trad
Slide 15: Fineco UK Clients - New Clients
Fineco UK Clients - New Clients % Clients activation first month Highlight new Active Traders Stock vs New 25% 24% 20% 20% 59% 57% 15% of them of their 10% 5% 4 >5 trades trades 3% 0% % per month on CFDs 0 10 20 New Old Revenue Split – Stock vs New Internal elaborations by GB Dept. 15
Slide 16: Next steps
Next steps STEP 0: Done STEP 1: 2020 STEP 2: 2021 Funds Branch Repricing Wider funds offer trading SIPPs ISAs New website Funds Regular Wider funds offer saving plan A GROWTH PATH WITH A CLEAR GOAL: CLIENTS’ WORLD CLASS EXPERIENCE 16
Slide 17: Funds development
Funds development STEP 0: Done STEP 1: 2020 STEP 2: 1H21 ~ 80% D2C Funds coverage AND MORE COMING 17
Slide 18: Disclaimer
Disclaimer This Presentation may contain written and oral “forward-looking statements”, which includes all statements that do not relate solely to historical or current facts and which are therefore inherently uncertain. All forward-looking statements rely on a number of assumptions, expectations,