Syuppin Co., Ltd. · TSE:3179
Syuppin — Q2 FY2018 Earnings Presentation
30 slides from Syuppin's earnings presentation, 2017
Slide 1: Presentation Materials 2Q March 31, 2018
2018年3月期 第2四半期決算説明会資料 Presentation Materials ２Q March 31 , 2018 Syuppin Co. ,Ltd. All Rights Reserved, Copyright(C) Syuppin Co., Ltd. 0
Slide 2: Corporate Information
Corporate Information Name Syuppin Co., Ltd. Securities Code 3179 Representative Naohiko Ono Head Office 3F Nikko Bldg., 14-11 Nishi-Shinjuku 1-chome, Shinjuku-ku, Tokyo, Japan Date of August 2005 Establishment Business Safe and secure online trading of valuable used items No. of Employees 191 (as o
Slide 3: Highlights: Comparison with the Plan
Higlights: Comparison with the Plan 2Q, 2Q & 1H Net sales and profits increased year on year and exceeded the plan. Used and new items continued to perform well, respectively, in Factors contributing to the camera and watch segments. increase sales in 2Q Thanks to the effects of the one-to-one appro
Slide 4: Highlights: Trend in monthly net sales by sales channel
Higlights:Trend in monthly net sales by sales channel Online net sales grew steadily, surpassing the previous record high on a quarterly basis. Online net sales Store net sales (excl. duty-free sales) Duty-free sales 2013 2014 2015 2016 2017 All Rights Reserved, Copyright(C) Syuppin Co., Ltd. 3
Slide 5: Highlights: Trends in Net Sales by Channel (Details)
Highlights：Trends in Net Sales by Channel (Details) Online net sales and net sales of used items surpassed the previous record high on a quarterly basis. (Million yen） Online net sales New items: Additional sales attributable to the launch of a new, large-size camera (Nikon D850) in September Used i
Slide 6: Highlights: Trends in Ratio of Used Items to Total Sales
Highlights: Trends in Ratio of Used Items to Total Sales Used items remained strong in the camera and watch segments. ▶Ratio of used items in watch segment in 2Q: ▶Ratio of used items in watch segment in 2Q: Up 5.1% from 1Q showing a strong performance Up 44% from 1Q showing a strong performance （%）
Slide 7: Review of the 2Q for the Fiscal Year Ending March 31, 2018
Review of of the 2Q for the Fiscal Year Ending March 31, 2018 An increase in net sales and significant growth in profits compared with the same period of the previous year and plan. Ordinary income increased 56.7% as profitability increased due to an increase in sales and decline in the ratio of SGA
Slide 8: Year-on-Year Changes in Net Sales and Incomes by Segment
Year-on-Year Changes in Net Sales and Incomes by Segment （Million yen） FY03/2 FY03/2018 Q2 Segments/Sales Channel 017 Q2 Remarks YoY% Actual Actual Change Online net sales 5,660 7,140 126.2% ▶ Online net sales grew steadily. Store net sales 2,523 2,998 118.8% ▶ Segment net sales and profits increase
Slide 9: Year-on-Year Changes in SGA Expenses
Year-on-Year Changes in SGA Expenses Ratio of SGA expenses: Declined to an 11% level. Decline in advertising expenses: The increase in expenses was controlled thanks to a business model that achieved increased sales without a large amount advertising outlay though the offering of valuable products a
Slide 10: Quarter-on-Quarter Change in Balance Sheet
Quarter-on-Quarter Change in Balance Sheet Valuable inventory assets (products) increased steadily as purchases further expanded partly due to the effects of the one-to-one marketing approach, and at the same time a virtuous circle contributing to an increase in sales was maintained. （Million yen) F
Slide 11: Trends in Quarterly Net Sales by Segment
Trends in Quarterly Net Sales by Segment Net sales were considerably higher than 3Q, which includes December, the month in which the Company records its highest sales. Cameras and watches grew significantly. （Million yen） FY03/2013 FY03/2014 FY03/2015 FY03/2016 FY03/2017 FY03/2018 All Rights Reserve
Slide 12: Trends in Quarterly Net Sales by Sales Channel
Trends in Quarterly Net Sales by Sales Channel Net sales surpassed those in 4Q of the previous year. （Million yen） FY03/2013 FY03/2014 FY03/2015 FY03/2016 FY03/2017 FY03/2018 All Rights Reserved, Copyright(C) Syuppin Co., Ltd. 11
Slide 13: Trends in Quarterly Operating Income and Operating Margin
Trends in Quarterly Operating Income and in Quarterly Operating Margin The amount and ratio of operating income surpassed the equivalent figures in 3Q of the previous year. Change from 1Q: The ratio of operating income rose due to a decline in the ratio of SGA expenses. （Million yen） （％） FY03/2012 F
Slide 14: Trends in the Quarterly Number of Online Members & Members' Attributes
Trends in the Quarterly Number of Online Members & Members’ Attributes The number of online members continued to rise at a pace of 3,000 per month. Regional distribution of online members 337,158 (as of the end of Sep. 2017) 326,427 ■ Kanto（Tokyo） （%） 316,693 ■ Chubu 305,452 ■ Kinki 296,583 ■ China
Slide 15: Supplementary Material: Trends in Online Purchases of Used Cameras
Supplementary Material: Trends in Online Purchases of Used Cameras Year-on-year change: Total purchases and online purchases increased 27.6% and 40%, respectively, in the first half. The enhancement of the one-to-one marketing approach resulted in an increase in online purchases. （Million yen） （％） U
Slide 16: Supplementary Material: Trends in Receive-First Send-Later Transactions
Supplementary Material: Trends in the Number of Receive-First Send-Later Transactions Up 139.6％ （単位：件） Year on Year （Transactions） FY03/2015 FY03/2016 FY03/2017 FY03/2018 All Rights Reserved, Copyright(C) Syuppin Co., Ltd. 15
Slide 17: Actions taken in the first half
March 31 , 2018 Actions taken in the first half All Rights Reserved, Copyright(C) Syuppin Co., Ltd. 16
Slide 18: Actions taken in the first half
Actions taken in the first half Information 情報マーケティング Marketing Map-linked photo-sharing website for people who love cameras. Established “EVERYBODY×PHOTOGRAPHER.COM” (Japanese and English) April ▶In the first half, efforts were made regarding branding (efforts to have high-quality photos uploaded)
Slide 19: Actions taken in the first half
Actions taken in the first half Information Marketing Collaboration between “EVERYBODY×PHOTOGRAPHER.COM” and “MapCamera” April ▶Collaboration between and ▶MapCamera’s website provides a link to “EVERYBODYxPHOTOGRAPHER.COM” on pages describing the details of the cameras and lenses. Customers (users)
Slide 20: Actions taken in the first half
Actions taken in the first half Information Marketing Positioning of “EVERYBODY×PHOTOGRAPHER.COM” and future development April ▶Establishment of a repurchasing cycle through effective marketing before the purchase, during the purchase, and after the purchase. ▶Creation of an opportunity for customer
Slide 21: Actions taken in the first half
Actions taken in the first half Stepped-up efforts to continue Installation of Kodawari Kensaku (specific search) on Kingdom Note for stationery April existing online shopping websites Installed on all Syuppin websites Installation of Kodawari Kensaku on Crown Gears for bicycles August ▶Due to an in
Slide 22: Actions taken in the second half
Actions taken in the second half Transboundary e-commerce MapCamera was opened on eBay (overseas mall) to launch online sales mainly in North America. ８月 ▶Recognition among foreign camera lovers rose due to the offering of carefully selected used cameras and lenses. ▶Many sold-outs were recorded tha
Slide 23: Actions taken in the second half (October)
Actions taken in the second half （October) One-to-One Marketing AI-based recommendation started on MapCamera. October Phase３.0 Presentation of a personalized top page after login based on purchase history data on Personal recommendations a customer-by-customer basis ▶Introduction of personal areas o
Slide 24: Actions to be taken in the second half and onward
March 31 , 2018 Actions to be taken in the second half and onward All Rights Reserved, Copyright(C) Syuppin Co., Ltd. 23
Slide 25: Future Actions
Future Actions One-to-One Marketing Presentation of detailed pages based on AI-driven personal recommendations to Phase３.0 Personal recommendations increase conversions. ▶Customer contact-oriented recommendations to encourage purchases with the goal of raising conversion rates instead of inducing cu
Slide 26: Future Actions
Future Actions Push-based dissemination of information through an information portal application featuring a high Apps level of expertise for experts. ▶Push-based dissemination of various types of information uploaded on the online shipping sites: Information portal application ・Blogs on products po
Slide 27: Future Actions
Future Actions Continuing to Strengthen SNS for Quote will be presented on the top page, which will be the Existing Online Sites upgraded to improve convenience and usability. ▶SNS for Quote will be presented on the top page to ensure that customers can make purchases through SNS for Quote more easi
Slide 28: Marketing Strategy: Overall Progress
Marketing of Strategy: Overall Progress One-to-One Continuing to Strengthen the Existing Information Apps Marketing Online Sites Marketing First half Phase 1.0 ②Large amount of product information on of March Groupings of shopping websites (increased images, etc.) 31 , targets ③Function of “Comurevi
Slide 29: Full-year forecast
Full-year forecast With regard to full-year forecast, the Company expects that its businesses will remain solid in the third quarter and beyond. However, it may revise the forecasts factoring in the progress in the third quarter which includes December, the month in which the Company records the mos
Slide 30: Notes on Forward-Looking Statements
Notes on Forward-Looking Statements ●The materials and information provided in this presentation contain forward-looking statements. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and involve uncertainties. For this reason, the actual outcome