Xfit Brands Inc · OTC:XFTB
Xfit Brands — Investor Presentation (June 2016)
31 slides from Xfit Brands's investor presentation, Jun 9, 2016
Slide 1: Slide 1
Slide 2: Forward-Looking Statements
» ng ‘Statements This document and its contents are confidential to the person(s) to whom itis delivered and should not be copied or distributed, in whole or in par, or its contents disclosed by such person(s) to any other person. Any party receiving and/or reviewing this material agrees to maintain
Slide 3: Vision: leading developer and marketer of functional fitness brands
“To be the leading developer and marketer of functional fitness brands and products at retail and fitness outlets worldwide.” »> <i Vv
Slide 4: Retail, Fitness Penetration and Brand Consolidation
Retail, Fitness Penetration Brand Consolidation (24) aa XFit penetrates major gym chains = Public Registration & ticker symbol Fimess il il XFit Brands acquires Throwdown. ic |CenTAURO Uy Expands business beyond MMA <>] Ea on™ Re-acquires business from Affliction “ Expands int'l (Russia, Brazil, Aus
Slide 5: XFit Historical Financial Performance 2012-2015
XFit Historical Financial Performance 2012-2015 m Revenue Gross Margin 500 2012 2013 2014 2015
Slide 6: North America Division grew 63%, record last quarter
¢ North America Division grew 63%, record last quarter ¢ Expanded to Functional Fitness, Accessories and Programming * Gained 1% one-stop-shop exclusive with Crunch (600 outlets), began penetration of others (24 Hour, Equinox, Golds, others) ¢ Expanded International to 5 new countries ¢ Strengthened
Slide 7: Top Equipment Brands
Top Equipment Brands 2015 Top Impact Sports Top Impact Sport Brands 2010 Brands 2015 Tau Teus[ ot PBST eines Atfliction Atfliction an a Lo DRAGE —s rot = PVERLAST
Slide 8: Countries
20 Countries =e »> <a ane T
Slide 9: Advantages
titi e Advantages Leverageable Brand with Advocates Solid Infrastructure and Platform je | | Only One-Stop Shop * Leading brand, full portfolio sold in gyms and fitness outlets with brand advocates * Opportunity to launch brand at retail in the US * Growth potential with broader functional fitness p
Slide 10: Initial Gym Installation, Soft Goods Fill, Up-Sales
Initial Gym Installation | [ Initial Soft Goods Fill | | Additional Item “Up-Sales” : $15K S6K $32K * Functional fitness training * Full portfolio of recurring items * Turnkey dual branded kit for center installs chain-wide for non-stationary fitness fitness center’s consumers - Comprehensive 13 sta
Slide 11: Key Expertise
Key Expertise Brent Willis aCe ‘Seasoned public and private consumer business executive Executive Chairman s Significantexpertise in building companies and operations David Vautrin “Pirouli 15+ years experience as a senior executive with deep Marketing andBusinessleadership Chief Executive Officer r
Slide 12: Rapidly growing, underleveraged business
* Rapidly growing, underleveraged business * Kick ass brands, with tremendous growth potential « Full, on-trend portfolio with multiple innovations * Only one-stop-shop supplier * Partnering with all major operators - wide open potential * Scalable infrastructure * Clean cap structure, one major fin
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Slide 14: Strategic Options
Option Continue gym expansion, Launch US Retail to add scale, leverage brands Complete selective acquisitions to add scale, add capability Strategically partner with major channel partner for distribution Sell to a major fitness company/equipment supplier »> <i Status Funding Exploratory Exploratory
Slide 15: Expansion
e Expansion
Slide 16: Gym Operators: Outlets and Status
Operation # of Outlets Status 1) Crunch wed Aggngggent 75 complete Exclusive 2) Omni-Fight Club 17 outlets 1 complete Key Vendor 3) Equinox 87 outlets 1 complete TBD 4) Golds ® 700 outlets 2 complete Testing SoCal ane 5) World Gym ae? 50 outlets 3 complete Key Vendor GyM 6) 24 Hour Fitness @ 450 out
Slide 17: Functional Fitness Stations - XFit Branded
Functional Fitness Stations - XFit Branded XTC, CTC and UTC fitness equipment include key features such as cantilever bag mounts, adjustable step-up platforms, dip bars, adjustable Olympic bar rack, squat station, pull up rock grip station, medicine ball targets & storage, t-bar row, battle ropes, w
Slide 18: Commercial grade equipment and bag racks
Engineered for commercial grade usage with powder coated surface and features the expandable Throwdown bucket system, oversized stainless steel eyebolts, carabineers and swivels. The bag rack, rolling monkey bar accessory is a hydraulically bent monkey bar system for the ultimate challenge. The I-Be
Slide 19: Throwdown cages and rings
The most extensive portfolio of cages and rings in the impact sports industry. Throwdown cages are the safest in the world. Throwdown is the provider of Octagons to all corporate UFC GYMs. Beyond the 25 + cad designed proprietary designs, the Throwdown cages and rings feature several other industry
Slide 20: Throwdown performance and lifestyle apparel
Performance — Throwdown has designed and tested a new line of athletic wat . N performance apparel with innovative technology for key differentiation with ag heat displacement, antibacterial, coolskin (jade), kotinu and a t3 patent. aes Technical Fabrics, key differentiation. Lifestyle — Throwdown h
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Slide 23: Throwdown Branded Training and Protective Gear
Throwdown Branded Training and Protective Gear — The collection of Throwdown training and protective gear is built with athletes, designed by Throwdown, and approved by commissions. It is the highest quality and best performing gear on the market. The portfolio is comprised of over 50 sku’s from MMA
Slide 24: Functional strength and conditioning products
These commercial grade functional strength products are exceptional durable and designed for dynamic movement and exercise. Includes kettle bells, resistance bands, weight bars and dumbbells. Our XFit branded conditioning products are designed for endurance and strength building. They include: medic
Slide 25: Top Countries international expansion
3) Continue” Top 10 Countries 2015 2016 -> 1) Brazil i<>| * New Partner to accelerate 2) Australia * Expand Portfolio, Adjacencies 3) Germany = * Expand depth 4) Russia — * Reignite with economy 5) Korea “eq * Expand Portfolio x 6) Japan @ * Expand Presence 7) Taiwan il * Grow w/World’s in Region —o
Slide 26: Financials
Fin ZZ z ef ancials
Slide 27: Revenue growth continues at historical rates
20 Revenue growth continues at historical rates @>25% Gross Margins incrementally improve from 48% to 54%, based on mix shift to recurring major items One-Stop-Shop strategy for gym customers expands only with existing customers, with existing portfolio. Broader portfolio, new customers an upside to
Slide 28: $250 Million XFit Opportunity
$250 Million MFit Opportunity e Leading Portfolio of Brands in a Growth Industry e Scalable infrastructure in an Environment Ready for Consolidation e Track Record of Success of Company and Leaders $US MMs) XFit Growth Opportunities 2016-2018 $300 $30 $250 “ = $200 $150 $129 $100 $50 $1 $0 Category
Slide 29: Summary
Sd iol * Great brands ... in a high growth segment eN * Portfolio ready for retail expansion... * Surface “just scratched” with major Fitness operators ¢ Licensing partners established in major growth geographies ¢ Platform with infrastructure to add brands and new capabilities ¢ Newer public entity
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Slide 31: XFit Brands - Exponential Fitness Brands
OXF its Exponential Fitness Brands