Mobvista Incorporation · HKEX:1860
Mobvista Incorporation — Mobvista — Investor Presentation (2021)
55 slides from Mobvista Incorporation's investor presentation, 2021
Slide 1: Be the bridge.
INVESTOR PRESENTATION H1 2021 H1 2021 A Leading Technology Platform for Global App Developers Be the bridge.
Slide 2: Disclaimer
Disclaimer This document contains forward-looking statements. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate, including statements relatin
Slide 3: East to West
INVESTOR PRESENTATION H1 2021 H1 2021 East to West Technology & Data to Sustainable Growth, Innovation to Application, Information to Knowledge.
Slide 4: Agenda
INVESTOR PRESENTATION Agenda H1 2021 Company Overview ⤷ Addressable Market ⤷ Company Businesses ⤷ Company Strategy Growth Drivers How We Differentiate Financial Summary Appendix
Slide 5: A Leading Technology Platform for Global App Developers
INVESTOR PRESENTATION Company Overview H1 2021 A Leading 243 2013 Number of Mintegral customers that Technology Founded contribute more than US$100K in revenue Platform for 86% Global App $308M Mintegral retention rate of customers that contribute more than US$100K Developers 95% Revenue 2021 H1 Min
Slide 6: A Diverse Global Team
INVESTOR PRESENTATION Company Overview H1 2021 A Diverse Global Team 18 634 52% 23 24 OFFICES EMPLOYEES R&D ENGINEERS NATIONALITIES LANGUAGES SPOKEN
Slide 7: The World is Engaging with Mobile Apps
INVESTOR PRESENTATION Addressable Market H1 2021 The World is Engaging with Mobile Apps 6.7B 4.3hrs DEVICES GLOBALLY 1 MOBILE USAGE PER DAY 2 140B 83% APPS DOWNLOADED DEVICE TIME GLOABALLY IN 2020 3 SPENT IN APPS 2 1. Omdia, as of December 31, 2020 - Connected devices database; core connected device
Slide 8: Defining the opportunity
INVESTOR PRESENTATION Addressable Market H1 2021 Defining the $1T $700B 14% opportunity ESTIMATED TOTAL AD MARKET BY 2025 ESTIMATED DIGITAL AD MARKET BY 2025 ANNUALIZED GROWTH RATE OF DIGITAL AD SPEND 2019-2025 $700B The Digital Ad Market is $646B $586B Growing Quickly $524B $455B Digital $378B Non-
Slide 9: Massive TAM and Strong Tailwinds for Mobile In-App Advertising
INVESTOR PRESENTATION Addressable Market H1 2021 Massive TAM and Strong Tailwinds for Mobile In-App $283 Advertising billion $283B FY2024 ESTIMATED MARKET FOR MOBILE IN-APP ADVERTISING BY 2024 $189 billion 10.7% MOBILE IN-APP AD ADVERTISING CAGR (2020-24E) FY2020 20% MOBILE IN-GAME ADVERTISING CAGR
Slide 10: Focused on the Highest Growth Segments of the Marketing Services Profit Pool
INVESTOR PRESENTATION Addressable Market H1 2021 2018 2025 Focused on the Growing complexity, a shift to Highest Growth Martech / adtech artificial intelligence and pressure on ROI measurement spur growth in Segments of optimization and technology solutions. Marketing analytics the Marketing Service
Slide 11: Business Applications
INVESTOR PRESENTATION Company Businesses H1 2021 Business Brands Revenue Generating Strategic Investments User Growth, Ad Network User Growth, Cross-Channel Analytics Cloud Infrastructure Optimization Business Applications Ad Monetization Creative Management Marketing Insight DevOps Automation Inter
Slide 12: App Developers are Being Empowered by Innovative Tech Platforms
App Developers are Being Empowered by Innovative Tech Platforms Mobvista $1.9T INVESTOR PRESENTATION ‘H1 2021
Slide 13: Ranked #6 Overall Global Performance-based Media Company
INVESTOR PRESENTATION Company Businesses H1 2021 Ranked #6 Overall Global Performance- based Media Company And rising… Source: Appsflyer Performance Index, Edition XII
Slide 14: Our Software Development Kit (SDK)
INVESTOR PRESENTATION Company Businesses H1 2021 Our Software Development Kit • Prepackaged components (SDK) are easier to integrate • Doesn’t require constant sales & after-sales effort; our team can focus on the SDK product • Increased platform stickiness; app developers only connect a small numbe
Slide 15: 9 of the Top 10 Games use the Mintegral SDK
INVESTOR PRESENTATION Company Businesses H1 2021 9 of the Top 10 Games use the Mintegral SDK Source: iOS App Store July 19, 2021
Slide 16: Our Platform Gives us Unique Perspective
INVESTOR PRESENTATION Company Businesses H1 2021 Our Platform Gives us Unique Perspective Ensures data security Scaled, sticky distribution network Unique visibility into the mobile app ecosystem, user behavior, and trends Insights can be leveraged to deconstruct and rebuild new innovative products
Slide 17: The Mintegral Platform's Powerful Flywheel
INVESTOR PRESENTATION Company Businesses H1 2021 The Mintegral Platform's Powerful Flywheel
Slide 18: Special Topics
INVESTOR PRESENTATION Company Businesses H1 2021 Special Topics • Mintegral's Recovery from the Attack • IOS 14.5 & IDFA • Regulation & Uncertainty in China
Slide 19: Mintegral's Strong Recovery From the Attack
INVESTOR PRESENTATION Company Businesses H1 2021 Mintegral’s Strong Recovery From the Attack Revenue Jan 2019 Aug 2019 Mar 2020 Oct 2020 May 2021 July 19, 2021 9 of the top 10 free iOS games use the Mintegral Platform
Slide 20: iOS 14.5 Impact
INVESTOR PRESENTATION Company Businesses H1 2021 iOS 14.5 Impact 72% of US users opting out of behavioral in-app Mintegral Share of Impressions is Growing… advertising in iOS 14.5 Before iOS 14.5 After iOS 14.5 Mintegral has differentiated its algorithms by focusing on context, not behavior Ad monet
Slide 21: iOS 14.5+ Adoption Rate is about to Peak, Creating Challenges for Publishers
INVESTOR PRESENTATION Addressable Business Units Market H1 2021 iOS 14.5+ Adoption Rate is about to Peak, Creating Challenges for Publishers 77% IOS 14.5+ USER ADOPTION RATE 72% IDFA OPT-OUT RATE US Data as of July 26, 2021 Publishers’ ad revenue is being affected as an increasing number of users ar
Slide 22: Mintegral's Contextual Algorithm – Built For the Post-IDFA Era
INVESTOR PRESENTATION Addressable Business Units Market H1 2021 Mintegral’s Contextual Algorithm – Built For the Post-IDFA Era Industry-Leading In-App Bidding Win Rate TOP 3 MONETIZATION PARTNER IN THE POST-IDFA ERA 38% According to feedback from our partners, 28% 22% since the launch of iOS 14.5 Mi
Slide 23: Mintegral: Case Study
INVESTOR PRESENTATION Company Businesses H1 2021 Mintegral: Case Study Jelly Fill TOP 1 Dual Cat Mintegral Performance with iOS 14.5 Traffic in 5m+ the Chinese Market iOS Global TOP 2 Downloads Mintegral Performance with iOS 14.5 Traffic in the US Market
Slide 24: Regulation and Uncertainty in China
INVESTOR PRESENTATION Company Businesses H1 2021 Regulation and What is Certain? Uncertainty in China • Education • Aim for long term and • Gaming sustainable growth • Data Privacy • Fair competition • Less abuse of data moving forward
Slide 25: Non-programmatic demand-side leader
INVESTOR PRESENTATION Company Businesses H1 2021 • Non-programmatic demand-side leader • Still a large market, as many traffic sources cannot be accessed programmatically • Generates significant profit and cashflow
Slide 26: A free tool for developers, by developers
INVESTOR PRESENTATION Company Businesses H1 2021 A free tool for developers, by developers 2.2B+ • A basic need for all app developers MONTHLY ACTIVE PLAYERS SEEN ON OUR PLATFORMS • Gateway to our ecosystem • Anchor point to clients which makes Mobvista integral to their business 134,000+ • Real tim
Slide 27: Massive Cross-sell Opportunity
INVESTOR PRESENTATION Company Businesses H1 2021 Massive Cross-sell Opportunity 2.2% 2.2% GameAnalytics Customers with >100K Monthly Users are also 1006 Mintegral Customers Large Clients with >100k Monthly Active Users
Slide 28: Proven and continuously-improving technology
INVESTOR PRESENTATION Company Businesses H1 2021 • Proven and continuously-improving technology thanks to Mintegral • Investment per year: • Current verticals of clients that are using / testing • Gaming / Data Security / Telecommunication / Creative tools / Data Intelligence/ E-Commerce
Slide 29: Our Core Technology Platform
INVESTOR PRESENTATION Company Businesses H1 2021 Our Core OCT 2018 MINDALPHA, our machine learning platform announced Technology Platform ENGINEPLUS introduced to AUG 2020 AWS marketplace Started with a Business Challenge... Establishment of our Cloud NOV 2020 Business Unit Data Management Machine L
Slide 30: Our Core Technology Platform is the Foundation of our Business
INVESTOR PRESENTATION Company Businesses H1 2021 Our Core Technology Platform is the Key Functions Foundation of our Business User Monetization Creative Cloud Analytics and more Growth Management Management & Automation 1.8 billion daily active users • Avoid reinventing the wheel Inference Engine •
Slide 31: Our Core Technology Platform by the Numbers
INVESTOR PRESENTATION Company Businesses H1 2021 Our Core 200B 10B Technology DAILY AD REQUESTS PARAMETER SIZE Platform by the OF MODEL FEATURES Numbers <50ms 10PB AVERAGE LATENCY DAILY DATA PROCESSING 1.8B 252 DAILY ACTIVE DEVICES COUNTRIES/REGIONS 10T DAILY ONLINE PREDICTIONS
Slide 32: Reyun
INVESTOR PRESENTATION Company Businesses H1 2021 Reyun • A leading SaaS company for app developers in China • Synergies • A missing piece of the puzzle for Mobvista + • A new world for Reyun • More to come…
Slide 33: Our Tooling Ecosystem
INVESTOR PRESENTATION Company Strategy H1 2021 Analytics Attribution User Growth Ad Monetization Creative Customer Data Realtime Cloud Management Management Machine Infrastructure Learning Management SMB Enterprise Corporate Our Tooling Ecosystem We are Developing the first end-to-end Marketing, Mon
Slide 34: Our Platform Network Effects
INVESTOR PRESENTATION Growth Drivers H1 2021 Our Platform Network Effects x x = More Customers Increased Revenue More Products Platform Network Per Customer Offered Effects
Slide 35: More Customers
INVESTOR PRESENTATION Growth Drivers H1 2021 x x = More Customers • Growth & Retention of Enterprise Clients 23.4% • Vertical Expansion to Tap into New Markets • Incentives for Prospective Clients in Target Segments Increase Y/Y in Enterprise Customers 2020-2021 H1 Customers Contributing US$100,000
Slide 36: More Revenue per Customer
INVESTOR PRESENTATION Growth Drivers H1 2021 x x = More Revenue per Customer • Cross-selling 27.3% • Up-selling • Expand Android Platform Increase Y/Y in Revenue Per Enterprise Customer 2020-2021 H1 Customers Contributing US$100,000 during the 12 Month Period
Slide 37: More Products
INVESTOR PRESENTATION Growth Drivers H1 2021 x x = More Products Our Tooling Matrix is the Key to our Strategy Analytics Attribution New Product New Product User Growth New Product Ad Monetization Creative Customer Data Realtime Cloud Management Management Machine Infrastructure Learning Management
Slide 38: Platform Network Effects
INVESTOR PRESENTATION Growth Drivers H1 2021 x x = Platform Network Effects The Effect: Our Margin Rates will Improve as our Platform Scale Grows Revenue Cost Expense
Slide 39: China is the Largest and Most Complex Market in the World
INVESTOR PRESENTATION How We Differentiate H1 2021 China is the Largest and Most Complex Market in the Our Foothold in China is Very Difficult for Western Companies to Replicate World • Language • Culture • Regulation Massive Scale and Growing
Slide 40: Our Unique Positioning
INVESTOR PRESENTATION How We Differentiate H1 2021 We have a material non-gaming business Our Unique Positioning Our scaled Western presence for Chinese company We are Independent and don’t compete with our Clients Strong emerging market presence， especially China.
Slide 41: Management Team
INVESTOR PRESENTATION How We Differentiate H1 2021 Management Team Chao Cai Sean Song Xiaoqiang Zhu Clement Cao Robin Duan Erick Fang Morten Wulff Magneto Group VP, Group Group CFO Chief AI Officer Co-Founder, Group Founder, Group CPO, CEO Group VP Group VP, Chief Architect CEO Chairman Mintegral En
Slide 42: Financial Highlights
INVESTOR PRESENTATION Financial Summary H1 2021 Group Revenue (USD in Thousands) $350,000 Financial Highlights $300,000 $308M $8.5M $250,000 REVENUE ADJ. EBITDA $200,000 2020 H1 2020 Q2 127% 41% $150,000 DOLLAR-BASED $100,000 Y/Y REVENUE NET EXPANSION GROWTH OF RATESource: eMarketer, March 2021 $50,
Slide 43: Revenue Allocation by Region
INVESTOR PRESENTATION Financial Summary H1 2021 H1 2020 H1 2021 Revenue Allocation Other Other 3% 3% by Region APAC APAC 18% 18% China China 30% 33% Americas & EMEA Americas & EMEA 46% 49% Note: all sectors may not add up to 100% due to rounding
Slide 44: Revenue Allocation by Content Vertical
INVESTOR PRESENTATION Financial Summary H1 2021 H1 2020 H1 2021 Revenue Allocation Others by Content Vertical Lifestyle 4% Utility Others 4% 4% Lifestyle Utility 5% 2% 5% Social & Content 6% Social & Content 14% E-Commerce Games Games 19% E-Commerce 63% 60% 14%
Slide 45: Expense Allocation by Type
INVESTOR PRESENTATION Financial Summary H1 2021 Expense Allocation Expense Allocation (USD in Thousands) by Type $80,000 $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 H1 2020 H1 2021 Sales & Marketing Expenses General & Administrative Expenses Research & Development Expenses
Slide 46: Convertible Bond Update
INVESTOR PRESENTATION Financial Summary H1 2021 Convertible Bond The Company has issued the convertible bonds in the Update aggregate principal amount of US$30 million on 3 January 2021, which conversion price is HK$5.54. As of 30 June 2021, the market price of the share of the Company was approxima
Slide 47: Adjusted EBITDA Growth Trend
INVESTOR PRESENTATION Financial Summary H1 2021 Adjusted EBITDA (USD Amounts in Thousands) Adjusted EBITDA $10,000 Growth Trend $5,000 $0 H2 2020 Q1 2021 Q2 2021 -$5,000 -$10,000 -$15,000
Slide 48: Management Team: Robin Duan
INVESTOR PRESENTATION Appendix H1 2021 Management Team Robin Duan Founder, Chairman Robin is the Founder, Executive Director and Chairman of the Mobvista Group. Robin focuses on Group management, long- term strategy and business expansion. After graduating from Zhejiang University, Robin became Huaw
Slide 49: Management Team: Clement Cao
INVESTOR PRESENTATION Appendix H1 2021 Management Team Clement Cao Co-founder, Group CEO Clement is the co-founder and CEO of the Mobvista Group. He is mainly responsible for the overall management of the Group's operations. Clement focuses on implementing strategy and business operations across Mob
Slide 50: Management Team: Erick Fang
INVESTOR PRESENTATION Appendix H1 2021 Management Team Erick Fang Group CPO, CEO of Mintegral Erick is the CPO of the Mobvista Group, in charge of product innovation and management. Erick received his bachelor's degree from Zhejiang University, and his masters degree from University of Pittsburgh. A
Slide 51: Management Team: Xiaoqiang Zhu
INVESTOR PRESENTATION Appendix H1 2021 Management Team Xiaoqiang Zhu Group Chief AI Officer Zhu Xiaoqiang was the head of Alibaba Group’s display advertisements technical team and AI algorithm platform team. He is also one of the initiators of the DLP-KDD workshop (the industry forefront for the dis
Slide 52: Management Team: Sean Song
INVESTOR PRESENTATION Appendix H1 2021 Management Team Sean Song Group CFO Sean is the CFO of the Mobvista Group and he manages the Group's financials and investments. As a member of CICPA, Sean has participated in all three rounds of open investments and financing and co-led Mobvista's listing on t
Slide 53: Management Team: Morten E. Wulff
INVESTOR PRESENTATION Appendix H1 2021 Management Team Morten E. Wulff Group VP, Chairman Game Analytics Morten is the VP of the Mobvista Group. Morten is a serial entrepreneur, active investor, and advisor of a portfolio of early-stage start-ups and companies. He has raised over $25 million in fund
Slide 54: Management Team: Chao Cai
INVESTOR PRESENTATION Appendix H1 2021 Management Team Chao Cai Group VP, Group Chief Architect Chao is the Chief Architect of the Mobvista Group with more than 15 years of experience in software development. Before joining Mobvista, Chao worked at several international tech companies including Amaz
Slide 55: Management Team: Magneto Wu
INVESTOR PRESENTATION Appendix H1 2021 Management Team Magneto Wu Group VP, Engineering Magneto is the VP of Engineering at the Mobvista Group. Magneto has over 10 years of technical experience with digital marketing and advertising platforms. Prior to joining Mobvista, Magneto worked at Baidu and w