Sturm, Ruger & Company, Inc. · NYSE:RGR

Sturm, Ruger & — Shareholder Meeting (May 2015)

72 slides from Sturm, Ruger &'s shareholder meeting presentation, May 5, 2015

  1. Slide 1: 2015 Annual Meeting

    RUGER 2015 Annual Meeting QD ster. nucinsco.ine. | Lacey ace | soureons ConnEcricUT 0690 USA

  2. Slide 2: Caution: Forward Looking Statements

    Caution: Forward Looking Statements Statements made in the course of this meeting that state the Company’s or Management’s intentions, hopes, beliefs, expectations or predictions of the future are forward - looking statements. It is important to note that the Company’s actual results could differ ma

  3. Slide 3: Overview

    Overview

  4. Slide 4: Investment Highlights

    • 66 years as one of the world’s leading firearms brands. • Experienced and engaged Board of Directors. • Strong management team. • # 1 or # 2 market position in our major categories: pistols , revolvers and rifles. • Strong balance sheet and operating results. Investment Highlights NYSE: RGR Shares

  5. Slide 5: Company Profile

    Company Profile • Trailing 12 - months ending March 28, 2015: • Sales : $512 Million • Operating Profit: 16% • EBITDA: 24% • EPS : $ 2.81 • EBITDA per Share: $ 6.29 • 1,850 non - union employees, 250 temporary employees . • Investment casting and metal injection molding divisions. • Manufacturing fa

  6. Slide 6: Financial & Operating Highlights

    Financial & Operating Highlights

  7. Slide 7: Quarterly Production (in Thousands of Units)

    Quarterly Production ( in Thousands of Units) 50 150 250 350 450 550 650 2012 2011 2010 2009 2008 2007 2013 Q1 2015 2014 10,000/day 6,000/day

  8. Slide 8: Quarterly Production vs. Shipments

    Quarterly Production vs. Shipments (in Thousands of Units) 50 150 250 350 450 550 650 2012 2011 2010 2009 2008 2007 2013 Q1 2015 2014 Shipments Production

  9. Slide 9: Quarterly Sell-Through (in Thousands of Units)

    Quarterly Sell - Through (in Thousands of Units) 50 150 250 350 450 550 650 2012 2011 2010 2009 2008 2007 2013 Q1 2015 2014 Estimated Sell - Through

  10. Slide 10: Five-Year Consolidated Operating Results

    5 - Year Consolidated Operating Results 2014 2013 2012 2011 2010 Sales Growth - 21% 40% 50% 29% - 6% Gross Margin 31% 38% 36% 34% 33% Operating Margin 18% 25% 23% 19% 17% EBITDA % 25% 28% 26% 23% 21% Inventory Turns 4.2 6.7 5.6 4.5 3.5 New Product % of Total Sales 16% 29% 38% 30% 25% Adjusted NICS C

  11. Slide 11: Quarterly Financial Results

    Quarterly Financial Results (in Millions, Except EPS) 2015 2014 Q1 Q4 Q3 Q2 Q1 Revenues $137.0 $122.6 $98.3 $153.7 $169.9 Gross Margin $41.4 $34.0 $23.7 $50.4 $61.1 Operating Profit $23.8 $16.3 $10.0 $33.0 $38.0 17% 13% 10% 22% 22% EPS $0.81 $0.53 $0.34 $1.12 $1.22 EBITDA $33.2 $26.1 $19.6 $42.1 $47

  12. Slide 12: Five-Year Return

    5 - Year Return $- $150 $300 $450 $600 $750 $900 2009 2010 2011 2012 2013 2014 Ruger $407.23 S&P 500 S&W Recreation Source: Value Line Publishing LLC: Factual material is obtained from sources believed to be reliable, but the publisher is n ot responsible for any errors or omissions contained herein

  13. Slide 13: Five-Year Return

    5 - Year Return $- $150 $300 $450 $600 $750 $900 2009 2010 2011 2012 2013 2014 May 1, 2015 Stock Price $54.86 $9.70 $73.09 $34.63 Source: Value Line Publishing LLC: Factual material is obtained from sources believed to be reliable, but the publisher is n ot responsible for any errors or omissions co

  14. Slide 14: Return on Equity: Net Income

    Return on Equity: Net Income ( in Millions) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% $0 $20 $40 $60 $80 $100 $120 2006 2007 2008 2009 2010 2011 2012 2013 2014 $64 Note: Excludes the impact of the 2014 defined benefit pension termination expense.

  15. Slide 15: Return on Equity: Net Income vs. ROE

    Return on Equity: Net Income (in Millions) vs. ROE 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% $0 $20 $40 $60 $80 $100 $120 2006 2007 2008 2009 2010 2011 2012 2013 2014 35.1% Note: Excludes the impact of the 2014 defined benefit pension termination expense.

  16. Slide 16: Market Conditions

    Market Conditions

  17. Slide 17: Trends in Retail Demand

    Trends in Retail Demand 600 800 1,000 1,200 1,400 1,600 1,800 2,000 2,200 8 10 12 14 16 18 20 22 24 NICS Checks (in Millions) Sell - Through (in Thousands) Ruger 165% Growth Since 2008 NICS 46% Growth Since 2008 2010 2009 2008 2013 2012 2011 2014 The adjusted National Instant Criminal Background Che

  18. Slide 18: Import Data (Handguns)

    Import Data (in Thousands of Units of Handguns) 2013 2014 0 100 200 300 400 500 600 700 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Austria Croatia Germany Brazil Italy

  19. Slide 19: Import Data (Handguns)

    Import Data (in Thousands of Units of Handguns) 2013 2014 0 100 200 300 400 500 600 700 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Ruger (All Firearms) Austria Croatia Germany Brazil Italy

  20. Slide 20: Market Share Movement

    Market Share Movement 2013 2012 Revolvers Single - Action Maintained Maintained Double - Action Gained Gained Pistols Rimfire Gained Gained Centerfire : Full - Size Maintained Maintained Centerfire : Compact Maintained Maintained 1911 Gained Gained Rifles Mini - 14 Rifles Maintained Maintained Bolt

  21. Slide 21: Market Share Movement

    Market Share Movement 2014 2013 2012 Revolvers Single - Action Maintained Maintained Maintained Double - Action Maintained Gained Gained Pistols Rimfire Maintained Gained Gained Centerfire : Full - Size Maintained Maintained Maintained Centerfire : Compact Lost Maintained Maintained 1911 Maintained

  22. Slide 22: New Product Development

    New Product Development

  23. Slide 23: New Product Impact

    New Product Impact (in Millions) $0 $100 $200 $300 $400 $500 $600 $700 2010 2011 2012 2013 2014 $182 $99 $62 $485 $324 $252 $196 $679 38% 30% 25% 29% New Products Mature Products $89 $542 16%

  24. Slide 24: Highlighted New Products 2014 & YTD 2015

    Highlighted New Products 2014 & YTD 2015 4 New Platform Products Firearms: AR - 556 / LC9s Accessories: BX - Trigger / AR - Trigger 25 New Product Derivatives Including the LCP Custom / 9E / Lightweight SR1911 22 Charger Pistol / Mini - 14 in 300 BLK / 10/22 50 th Anniversary Rifle Ruger Collector’s

  25. Slide 25: Ruger AR-556

    The Ruger’ AR-556 is a Semi-Automatic, M4-style, Direct Impingement Modern Sporting Rifle

  26. Slide 26: Ruger LC9s and LC9s Pro

    The Ruger’ LC9s: and LC9s: Pro are Striker-Fired and feature a Short, Light, Crisp Trigger Pull.

  27. Slide 27: Ruger LCP Custom

    The Ruger’ LCP’ Custom features a Wide Aluminum Trigger, Photoluminescent Sight and Stainless Steel Guide Rod. A ra

  28. Slide 28: Ruger 9E

    The Ruger’ 9E features everything you need, and nothing you don't.

  29. Slide 29: Ruger SR1911 Lightweight Commander

    The Ruger’ SR1911 is now available in a Lightweight Commander-Style model.

  30. Slide 30: Ruger 22/45 LITE

    The Ruger 22/45 LITE is now available in a Blue Ventilated Barrel model.

  31. Slide 31: Ruger Charger Pistol

    The Ruger: 22 Charger’ Pistol is reintroduced in a Brown Laminate and Takedown model.

  32. Slide 32: Mini-14 Tactical

    The Mini-14 Tactical is now available in 300 AAC Blackout. | oe

  33. Slide 33: Gunsite Scout Rifle Composite Stock

    The Ruger’ Gunsite Scout Rifle is now available with a Composite Stock. Q

  34. Slide 34: Gunsite Scout Rifle in 5.56 NATO

    The Ruger’ Gunsite Scout Rifle is now available in 5.56 NATO.

  35. Slide 35: Ruger 10/22 50th Anniversary Rifle

    (% RUGER 7 10/22, S The Ruger’ 10/22’ 50th Anniversary Design Contest Winning Rifle is a fun, versatile rifle that firearms enthusiasts of all ages are sure to enjoy. Q

  36. Slide 36: Ruger Collector's Series 10/22 Carbine

    The Ruger Collector's Series 10/22° Carbine comes with a host of Commemorative 50th Anniversary Materials

  37. Slide 37: Ruger American Rifle

    The Ruger American Rifle’ is now available in Predator, Ranch and Left-Handed models.

  38. Slide 38: Ruger American Rimfire Rifle

    The Ruger American Rimfire’ rifle is now available with a Threaded Barrel.

  39. Slide 39: Ruger Hawkeye FTW Predator Rifle

    The Ruger’ Hawkeye’ FTW Predator rifle is the perfect match of features from the popular Gunsite Scout Rifle and the Hawkeye’ Predator rifle.

  40. Slide 40: Ruger 77/17

    The Ruger 77/17 is now available in .17 WSM. =

  41. Slide 41: Ruger LCRx

    The Ruger’ LCRx is now available with a 3-inch Barrel and Adjustable Sights.

  42. Slide 42: Ruger LCR in 9mm Luger

    The Ruger’ LCR is now available in 9mm Luger.

  43. Slide 43: Ruger SP101 in .327 Federal Magnum

    The Ruger SP101 is now available in .327 Federal Magnum. = = y

  44. Slide 44: Accessory Products

    Accessory Products Elite 452 AR-Trigger BX-Trigger’ BX-15 Magazine

  45. Slide 45: Recognition & Media Coverage

    Recognition & Media Coverage Q

  46. Slide 46: Consumer Awards & Recognition

    Consumer Awards & Recognition

  47. Slide 47: Industry Awards & Recognition

    Industry Awards & Recognition

  48. Slide 48: Editorial Coverage

    Editorial Coverage

  49. Slide 49: Editorial Coverage

    Editorial Coverage SPECIAL ISSUE PALM-sIZED PROTECTIONIN.380 Se

  50. Slide 50: Editorial Coverage

    Editorial Coverage

  51. Slide 51: Editorial Coverage

    Editorial Coverage 00

  52. Slide 52: Web Editorial Coverage

    Web Editorial Coverage Ruger Makes Mini-14 Tactical Rifle Available in 300 Blackout

  53. Slide 53: Social Media Presence

    Social Media Presence Find us on ° Facebook Pinterest Youuilis ustagroun Broadcast Yourself™

  54. Slide 54: The 2011 Ruger

    THE 2011 RUGER’ BAEEION@)

  55. Slide 55: The 2011 Ruger

    THE 2011 RUGER’

  56. Slide 56: The 2015 Ruger

    THE 2015 RUGER MILLION (@)

  57. Slide 57: Liquidity

    Liquidity

  58. Slide 58: Inventory Reduction

    Inventory Reduction (in Millions) Raw Material & WIP $- $20 $40 $60 $80 $100 $120 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

  59. Slide 59: Inventory Reduction

    Inventory Reduction (in Millions) Raw Material & WIP Finished Goods $- $20 $40 $60 $80 $100 $120 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

  60. Slide 60: Inventory Reduction

    Inventory Reduction (in Millions) Raw Material & WIP $- $20 $40 $60 $80 $100 $120 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Improvement in inventory turns during the past 5 years reduced inventory by $19 million. Finished Goods

  61. Slide 61: Quarterly Finished Goods Unit Inventory

    Quarterly Finished Goods Unit Inventory (in Thousands) 0 50 100 150 200 250 300 350 400 Ruger 51,100 2012 2011 2010 2009 2008 2007 2013 Q1 2015 2014

  62. Slide 62: Quarterly Finished Goods Unit Inventory

    Quarterly Finished Goods Unit Inventory (in Thousands) 0 50 100 150 200 250 300 350 400 Ruger 51,100 Distributors 262,000 2012 2011 2010 2009 2008 2007 2013 2014 Q1 2015

  63. Slide 63: Quarterly Finished Goods Unit Inventory

    Quarterly Finished Goods Unit Inventory (in Thousands) 0 50 100 150 200 250 300 350 400 Ruger 51,100 Target Distributor Inventory At 6 turns = 260,000 2012 2011 2010 2009 2008 2007 2013 2014 Distributors 262,000 Q1 2015

  64. Slide 64: Quarterly Distributor Inventory Turns

    Quarterly Distributor Inventory Turns 0 5 10 15 20 25 30 35 40 Q1 2015 6 Turns Q1 2013 39 Turns 2012 2011 2010 2009 2008 2007 2013 2014 Q1 2015

  65. Slide 65: Capital Allocation

    Capital Allocation (in Millions) Capital Expenditures $55 Regular Dividend $41 2013 $96 Capital Expenditures $46 Regular Dividend $31 2014 $77

  66. Slide 66: Variable Quarterly Dividend

    Variable Quarterly Dividend (in Millions) $- $2 $4 $6 $8 $10 $12 $14

  67. Slide 67: Shareholder Return

    Shareholder Return Since early 2007 , • W e have returned $272 million to our shareholders: • Stock Buyback $64 Million • Special Dividend $ 87 Million • Regular Quarterly Dividend $121 Million • W e invested $201 million on capital expenditures to grow the business. • O ur market capitalization inc

  68. Slide 68: DB Pension Termination in Q4 2014

    DB Pension Termination in Q4 2014 • In December 2007 we froze the D efined Benefit Pension Plans and enrolled all employees into a 401k. • In December 2014 the Defined Benefit P ension P lans were fully f unded and terminated. • The termination expense was $41.0 m illion, of which the c ash o utlay

  69. Slide 69: Investor Communications

    Investor Communications We anticipate releasing 2015 quarterly earnings and holding investor conference calls on the following dates: Earnings Release Conference Call Q2 2015 July 29, 2015 July 30, 2015 Q3 2015 November 4, 2015 November 5 , 2015 Q4 2015 February 24, 2016 February 25, 2016

  70. Slide 70: Investment Highlights

    • 66 years as one of the world’s leading firearms brands. • Experienced and engaged Board of Directors. • Strong management team. • # 1 or # 2 market position in our major categories: pistols , revolvers and rifles. • Strong balance sheet and operating results. Investment Highlights NYSE: RGR Shares

  71. Slide 71: Questions

    Questions

  72. Slide 72: Caution: Forward Looking Statements

    Caution: Forward Looking Statements Statements made in the course of this meeting that state the Company’s or Management’s intentions, hopes, beliefs, expectations or predictions of the future are forward - looking statements. It is important to note that the Company’s actual results could differ ma

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