Promotica S.p.a. · MIL:PMT
Promotica — H1 2023 Earnings Presentation
33 slides from Promotica's earnings presentation, Oct 4, 2023
Slide 1: Results Presentation 1H 2023 – Integrae SIM
Results Presentation 1H 2023 – Integrae SIM October 4th, 2023
Slide 2: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL GROWTH PILLARS FINANCIALS HIGHLIGHTS APPENDIX
Slide 3: At a Glance
SHORT AT A GLANCE COLLECTION SELF Promotica represents one of the primary LIQUIDATING players in the Loyalty and Relationship Marketing market in Italy, operating internationally with a Data Driven approach. CATALOG OF AWARDS Active for 20 years, it creates loyalty, communication and promo-incentive
Slide 4: The History of Growth
THE HISTORY OF GROWTH 2003 BORN PROMOTICA ACQUISITION 2008 AGENZIA CREATIVA DEMO 2018 START INTERNATIONALIZATION PROCESS 2020 ACQUISITION PROJECT ELITE BORSA ITALIANA GROWTH’S LEADER Sole 24 ore LISTED ON THE EGM MARKET PROMOTICA GROUP 2021 ACQUISITION 80% ACQUISITION 2022 BUSINESS UNIT INCENTIVE AN
Slide 5: The Group
THE GROUP Mercati Srl an Italian company operating in the production and import of household, personal and leisure items. The proprietary brand, Wd Lifestyle, has been on the domestic and European market since 2015, mainly in the retail, gift and loyalty channels. Grani&Partners, which has more than
Slide 6: Promotica Group KPI 2022
PROMOTICA GROUP KPI 2022 96 90 > 500 €/mln 9 >1000 > 20 mln CAMPAIGNS QUALIFIED REVENUES 2022 RESOURCES 4 LOCATIONS IN ITALY ACTIVE CLIENTS AWARDS 5 FOREIGN GRANTED REPRESENTATIVE OFFICES _6
Slide 7: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL GROWTH PILLARS FINANCIALS HIGHLIGHTS APPENDIX
Slide 8: Activities and Services
ACTIVITIES AND SERVICES DEFINING PROMOTIONAL INTEGRATED COMMUNICATION MECHANICS AND CONSUMER PLAN ENGAGEMENT TOOLS POP MATERIALS CREATION AND PRODUCTION CONCEPTION/SELECTION AND CEDI TO PDV ORDER PROCESS PROVISION OF AWARDS MANAGEMENT AWARDS DELIVERY TO CEDI OR REPORTING PDV OR HOME FULFILLMENT OF L
Slide 9: The Data-Driven Approach
THE DATA – DRIVEN APPROACH Every decision we make is data-driven. Every customer activity within Loyalty will represent important information, which is analyzed and clustered by our platform to optimize marketing investments, working with cluster-specific goals and strategies, and optimize results,
Slide 10: IT Platform
IT PLATFORM Our Engagement Platform was built to manage promo-communication projects and enrollment, profiling, clustering and rewarding processes at the multichannel level. A customized interface is The system dialogues with font- created for each project (Web end via Rest API and can be App or App
Slide 11: Major Clients
MAJOR CLIENTS i CoGD sconap GB COAL | bofrost ‘Nestle FEDERFARMACO hana) ee cannes vega ote CEF. cincie © | RUTALIANS = REALE Case Ruri Allianz @) | Eee yy piome’ wnconwmsse MADELIAZE FQ Te viana ~KONZUM EKO Do @DISON FASTIVEB in “s eDISON a ° CoNis © vowvo TRUCKS 11
Slide 12: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL GROWTH PILLARS FINANCIALS HIGHLIGHTS APPENDIX
Slide 13: Reference Market: Competitive Context
REFERENCE MARKET: COMPETITIVE CONTEXT 12 10 Sales Price competitiveness 8 Competitive positioning of Promotica assigning values to the variables Competitiveness of the 6 sales price (y) turnkey campaign and the Qualitative structure of the Proposal (x) in terms of 4 personalization, brand and breadt
Slide 14: The Three Strategic Pillars
THE THREE STRATEGIC PILLARS BUSINESS PROMOTICA INTELLIGENCE SUSTAINABILITY INTERNATIONAL ENHANCEMENT _14
Slide 15: Promotica International
PROMOTICA INTERNATIONAL Set up of a new International division with experienced managers ● Based in The Netherlands, Utrecht ● In Promotica since July 2023 ● 48 years old and just got married ● Loyalty: Brand Loyalty (2016 -2022) ● FMCG: Cloetta / Sperlari (2007-2014) Bas van Andel _15
Slide 16: Focus on Europe
Focus on EUROPE… Focused and direct approach into 15 countries Markets already active: • Serbia • Croatia • Baltics, • Hungary • Cyprus • Bulgaria, • Romania • Poland _16
Slide 17: Global expansion focused on APAC
… and global expansion focused on APAC Invest in selective entry in APAC: starting from January 2024: • Hong Kong • Singapore • Taiwan • Australia • New Zealand _17
Slide 18: Business Intelligence Enhancement
BUSINESS INTELLIGENCE ENHANCEMENT Strengthening of big data analytics processes, in order to improve knowledge of consumer purchasing decisions by: • Acquisition of specific software platforms; • Hiring of new employees in the BI area; • Partnership with leading market research players • M&A activit
Slide 19: Sustainability
SUSTAINABILITY • Second ESG Report approved in 2023 relating to the FY2022 • Communicate to all Stakeholders in a transparent and consistent manner what are the values, strategies and performance directly related to the related economic, social and environmental impacts • Financial statements prepar
Slide 20: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL GROWTH PILLARS FINANCIALS HIGHLIGHTS APPENDIX
Slide 21: Financial Highlights 1H2023
FINANCIAL HIGHLIGHTS 1H2023 €/m 33.2 1.9% - 0.4 0.6 0.09 26.9 NET PROFIT REVENUES EBITDA Margin EBITDA EBIT NFP (debt) € 50 mln new loyalty campaigns in the order book ready to start in October _21
Slide 22: Financial Results 1H2023
FINANCIAL RESULTS 1H2023 Revenues (€/m) EBITDA (€/m) CAGR CAGR 2017-2022 2017-2022 +25.9% +28.3% EBIT (€/m) CAGR 2017-2022 +24.6% _22
Slide 23: Income Statement
INCOME STATEMENT €/000 1H 2023 1H 2022 Sales Revenues 33.221 45.169 The results were affected by the considerable investments made for the development of Cost of goods sold (23.274) (33.392) the campaigns planned for the second half of the year. In fact, in the first half of the year, in Industrial
Slide 24: Balance Sheet
BALANCE SHEET €/000 30-giu-23 31-dec-2022 > Net fixed assets amounted to € 11.3 million, an increase of 2.4%. In particular, the change in intangible assets was due to the recognition of intangible assets in progress consisting of the implementation of Promotica International and amortisation proces
Slide 25: Agenda
AGENDA AT A GLANCE SERVICES AND BUSINESS MODEL GROWTH PILLARS FINANCIALS HIGHLIGHTS APPENDIX
Slide 26: Key People
KEY PEOPLE Diego Toscani Gabriele Maifredi President and CEO Vice President He graduated in Economics and Commerce from the University of Brescia, He graduated in Literature and Philosophy. He began his career as Inventory and after experience in marketing and sales in the GDO and promotional Manage
Slide 27: Governance
GOVERNANCE BOARD OF DIRECTORS BOARD OF STATUTORY AUDITORS Diego Toscani Gabriele Maifredi Marco Giacomo Inverardi Chairman & CEO Vice President Chairman Guglielmo Di Silvio Alvise Gnutti Pier Federico Carrozzo Claudio Massaroli Perani Director Regular Statutory Auditor Regular Statutory Auditor Dire
Slide 28: Grani&Partners – Entering the Kids' World
GRANI&PARTNERS – ENTERING THE KIDS’ WORLD Grani&Partners, is one of the main players at a global level in the promotional market for products dedicated to the kids’world It acts as a strategic consultant in the conception and realization of every kind of promotional operation conceived to increase s
Slide 29: Grani&Partners – Main Successes
GRANI&PARTNERS – MAIN SUCCESSES _29
Slide 30: Acquisition of Giglio Group Business Unit
ACQUISITION OF GIGLIO GROUP BUSINESS UNIT A Rewarding platform, able to recognize complex behaviors, transforming them into credits to be spent, allowing to manage thousands of prizes at low costs and fast delivery times. Data management and customer enhancement through the integration of Marketing
Slide 31: Acquisition of Mercati S.r.l.
ACQUISITION OF MERCATI S.R.L. ➢ Company specialized in the production and import of household, personal and leisure items. It operates through the brand WD Lifestyle, on a national and european level. Mainly active in the retail, gift and loyalty channel, with a focus on the SMU (Special Make Up Mar
Slide 32: Disclaimer Policy
DISCLAIMER POLICY “This Presentation contains certain forward-looking statements. Forward-looking statements concern future circumstances and results and other statements that are not historical facts, sometimes identified by the words "believes," "expects," "predicts," "intends," "projects," "plans
Slide 33: www.promotica.it
DESENZANO DEL GARDA SAREZZO BRESCIA MILANO HONG KONG BELGRADO www.promotica.it