Slide 1: Investor Presentation March 2026
Investor Presentation March 2026 © 2026 eBay. All rights reserved. 1
Slide 2: Disclosures
Disclosures This presentation contains non-GAAP measures relating to our performance. You can find the reconciliation of these measures, except for FX-Neutral basis, to the nearest comparable GAAP measures in the appendix at the end of this presentation. All growth rates represent year-over-year com
Slide 3: Table of Contents
Table of 01 Business & Strategy Contents 02 Relevant Experiences 03 Scalable Solutions 04 Magical Innovations 05 Financial Highlights 06 Appendix © 2026 eBay. All rights reserved. 3
Slide 4: Business & Strategy
01 Business & Strategy © 2026 eBay. All rights reserved. 4
Slide 5: Business at a Glance
Business & Strategy Business at a Glance FY‘25 Key Metrics ~2.5 Billion Listings Global Scale Revenue A single, trusted platform with 16M unparalleled breadth of inventory. $11.1 Billion Enthusiast +7% Y/Y org. FXN Buyers GMV 135M Total Active $79.6 Billion Buyers Asset-Light +6% Y/Y org. FXN Highly
Slide 6: Category Breakdown
Business & Strategy Category Breakdown Top 5 Categories Contribute >80% of GMV Other Categories Business & Collectibles Motors Fashion Industrial Lifestyle ● Sports Trading Cards ● Motors Parts & Accessories ● Apparel & Shoes ● Automation & Motion ● Sporting Goods ● Collectible Card Games ● Motors T
Slide 7: Broad Based Growth Across Established Strategic Priorities
Business & Strategy Broad Based Growth Across Established Strategic Priorities Focus Categories Focus Focus Category GMV represents ~35% of total GMV Categories and grew ~12% Y/Y in 2025. Consumer-to-Consumer (C2C) C2C segment represents ~25% of total GMV C2C Recommerce Recommerce(1) These strategic
Slide 8: Advantages of a Hybrid C2C & B2C Model
Business & Strategy Advantages of a Hybrid C2C & B2C Model Vibrant Marketplace Powerful Flywheel Diverse Seller Base C2C sellers bring unique On average, C2C sellers buy C2C accounts for the and/or rare inventory. 2x+ more than non-sellers. majority of our sellers and ~25% of GMV. Attractive pricing
Slide 9: Reinventing the Future of Ecommerce Through 3 Key Pillars
Business & Strategy Reinventing the Future of Ecommerce Through 3 Key Pillars Relevant Experiences Scalable Solutions Magical Innovations From one size fits all to Unlock the world’s Leverage our scale to Accelerate innovation focus categories & non-new in season reduce transactional using AI to mak
Slide 10: Focused on Driving Sustainable Top & Bottom-Line Growth
Business & Strategy Focused on Driving Sustainable Top & Bottom-Line Growth Our strategy… Levers for growth… Our financial goals… Reinvent the future of Multiple growth Long-term ecommerce for enthusiasts opportunities sustainable growth Relevant GMV follows GMV and Revenue Experiences Customer Sati
Slide 11: Promoting the Circular Economy
Business & Strategy Promoting the Circular Economy Economic and environmental benefits of recommerce Exceeded our 2021 to 2025 Recommerce Goals* Positive economic impact goal Carbon emissions goal Waste avoidance goal Goal: $22 billion Goal: 8 million Goal: 350,000 Drove Helped Prevent Helped Divert
Slide 12: eBay's Climate Goals
Business & Strategy eBay’s Climate Goals Advancing ecommerce with purpose VISION 2045 MILESTONES 2030 OPERATIONAL EXCELLENCE Net-Zero Reduction in Renewable Energy Commitment Carbon Emissions Success Validated by the Science 2030 targets compared to our Maintain 100% renewable energy Based Targets i
Slide 13: Relevant Experiences
02 Relevant Experiences © 2026 eBay. All rights reserved. 13
Slide 14: Our Focus Category Playbook
Relevant Experiences Our Focus Category Playbook Personalized experiences for We continue to expand coverage… the next generation of online shoppers Understand the customer and their needs Y/Y FXN FC Growth (6%) 4% 5% 12% Build experiences they will love - at scale …and drive step changes in user be
Slide 15: Expanding Focus Category Coverage
Relevant Experiences Expanding Focus Category Coverage Sneakers Motors P&A Pre-Loved Trading Apparel Cards CBT eBay Pre-Loved Refurbished Watches Motors P&A Sneakers Handbags Apparel CBT CBT Watches Trading Jewelry Streetwear/ Streetwear/ Streetwear/ Cards Lux Apparel Lux Apparel Lux Apparel CBT eBa
Slide 16: Unlocking Trust Within Focus Categories
Relevant Experiences Unlocking Trust Within Focus Categories Authenticity Guaranteed Grading for Warranty Guarantee Fit Trading Cards Program Ensure authenticity Guarantee that Integrated with PSA on Partnership with Allstate of purchases in select parts will fit Trading Card grading to provide warr
Slide 17: Global Authenticity Guarantee (AG) Infrastructure
Relevant Experiences Global Authenticity Guarantee (AG) Infrastructure Scaling global trust with over 15M items authenticated to date United Kingdom UK Hub Germany Canada DE Hub CA Hub PSA United States Japan New Jersey Hub Japan Hub GIA Las Vegas Hub Kentucky Hub Watch Partner PSA GIA Australia AU
Slide 18: Collectibles: Organic Momentum Enhanced by Acquisitions & Partnerships
Relevant Experiences Collectibles: Organic Momentum Enhanced by Acquisitions & Partnerships Q1 2023 Internally developed eBay Live, a Acquired TCGplayer to expand live-stream shopping platform for omnichannel capabilities to enthusiasts to discover, chat, and address the needs of hobbyists and purch
Slide 19: Motors Parts & Accessories: Selection, Fit and Free Returns
Relevant Experiences Motors Parts & Accessories: Selection, Fit and Free Returns Helping shoppers find the right parts at the right price Largest online selection of Guaranteed to fit your ride, Easy and vehicle parts & accessories* every time free returns © 2026 eBay. All rights reserved. 19 * Stat
Slide 20: eBay Vehicles: Caramel Acquisition Unlocked GMV Opportunity
Relevant Experiences eBay Vehicles: Caramel Acquisition Unlocked GMV Opportunity in 2025 Transitioned vehicle purchases from classifieds to a secure, end-to-end transaction model Our Vehicles Offering Primarily Targets the Enthusiast Segment Total US Used US Enthusiast Classics Collector Cars Exotic
Slide 21: Fashion: Discovery, Personalization & Marketing
Relevant Experiences Fashion: Discovery, Personalization & Marketing The trusted destination for pre-loved, branded fashion products Increasing awareness through Improving trust with Enhancing the user experience full-funnel marketing, notable Authenticity Guarantee with AI-powered shopping partners
Slide 22: UK C2C Overhaul Eliminated Significant Pain Points
Relevant Experiences UK C2C Overhaul Eliminated Significant Pain Points Simplified Listing Flow Managed Shipping eBay Local eBay Balance Shipping Service Reduces the time to list, Streamlined package sizing, Local landing page and map Providing C2C sellers resulting in higher auto-generated labels &
Slide 23: Engaging Enthusiasts Through Full-Funnel Marketing
Relevant Experiences Engaging Enthusiasts Through Full-Funnel Marketing © 2026 eBay. All rights reserved. 23
Slide 24: Scalable Solutions
03 Scalable Solutions © 2026 eBay. All rights reserved. 24
Slide 25: Advertising: Long Term Growth Opportunity
Scalable Solutions Advertising: Long Term Growth Opportunity Offering a suite of first-party advertising A long runway for growth… solutions with multiple growth drivers Total Listings Q4’25 Metrics Seller Adoption Live Promoted Listings ~4.8M Sellers Adopted an Ad Product Listings Penetration ~1.2B
Slide 26: eBay's Advertising Solutions
Scalable Solutions eBay’s Advertising Solutions Promoted Listings Promoted Promoted Stores Offsite General Priority Increases traffic to Helps sellers deploy seller stores, and eligible listings on Increases visibility of Increases sales helps sellers build Google and Bing. listings. velocity, and e
Slide 27: Advertising Revenue
Scalable Solutions Advertising Revenue ($ millions, Y/Y FXN growth) 1P Ads 3P Ads Off-Platform Ads* Off-P Ads Baseline* % of GMV 1.6% 2.0% 2.2% 2.5% 1P vs. GMV +26 pts +37 pts +16 pts +12 pts Growth Note: 1P = First-party advertising, including Promoted Listings products and first-party display adve
Slide 28: Reducing Friction through Scalable Shipping Solutions
Scalable Solutions Reducing Friction through Scalable Shipping Solutions 1 2 3 eBay International Shipping Managed Shipping SpeedPAK Sellers ship to a domestic location, Streamlined package sizing, A reliable and cost-effective and eBay handles the complexity auto-generated labels & fully end-to-end
Slide 29: Payments: Driving Growth & Unlocking Efficiencies
Scalable Solutions Payments: Driving Growth & Unlocking Efficiencies Multi-acquirer strategy provides flexibility & redundancy Offering secure, seamless, and Adding new payment partners helps widely adopted payment options drive GMV and reduce cost of payments ~3x average order value Attracting Gen
Slide 30: Seller Capital: Enhancing the eBay Value Proposition
Scalable Solutions Seller Capital: Enhancing the eBay Value Proposition Disbursed over $1B in capital to sellers through partners since 2021 Partners Flexible capital and payments Personalized for each seller Fast & seamless experience © 2026 eBay. All rights reserved. 30
Slide 31: Magical Innovations
04 Magical Innovations © 2026 eBay. All rights reserved. 31
Slide 32: Accelerating Our Strategy with AI
Magical Innovations Accelerating Our Strategy with AI Improving eBay’s customer experience and organizational efficiency Scale Hybrid Efficiency Advantage Approach Gains Our scale allows us We leverage both commercial We deliver differentiated to invest in in-house technology technologies, including
Slide 33: Next-Generation Magical Listing Technology
Magical Innovations Next-Generation Magical Listing Technology* Camera-first listing experience powered by AI Seeing Powerful Results in Early Testing >50% increase in new listing creation rate >25% decrease in average listing time >95% Customer Satisfaction AI agent turns your AI condition detectio
Slide 34: Advancing Buyer Discovery Through Agentic Search
Magical Innovations Advancing Buyer Discovery Through Agentic Search* Laying the foundation for a more personalized shopping journey Natural language search Enables buyers to shop using Seamlessly filter and discover Leverages eBay’s decades of embedded directly into core search conversational dialo
Slide 35: Continued Innovation in Live Commerce
Magical Innovations Continued Innovation in Live Commerce Scaling eBay Live into a global shopping destination Broadening Reach Initially launched in the US, now offered in 7 countries Accelerating Growth Annualized run-rate up ~7x year-over-year* Driving Long Term Value Natural extension of marketp
Slide 36: Meeting Customers Where They Are
Magical Innovations Meeting Customers Where They Are Apple’s Visual Intelligence Enabled buyers to browse eBay listings Integration directly on Facebook Marketplace* © 2026 eBay. All rights reserved. 36 * Launched a test with Meta in the US, Germany, and France in January 2025.
Slide 37: Enhancing the User Experience with AI
Magical Innovations Enhancing the User Experience with AI >800K Billions listings of dollars created in GMV daily using generated AI tools from AI listings >400M >10M >15M listings sellers who Trading Cards created have used scanned using using AI tools AI tools AI © 2026 eBay. All rights reserved.
Slide 38: Financial Highlights
05 Financial Highlights © 2026 eBay. All rights reserved. 38
Slide 39: Creating Investment Capacity to Drive Long Term Growth
Financial Highlights Creating Investment Capacity to Drive Long Term Growth 1 2 3 Grow the Grow Operating Healthy Capital Top Line Income Returns High-Margin Focus Categories Core Business Dividends Geo-Specific Initiatives Disciplined Investments Share Repurchases Horizontal Investments Operational
Slide 40: Gross Merchandise Volume
Financial Highlights Gross Merchandise Volume ($ billions, Y/Y FXN growth) International GMV US GMV Organic FXN (11%) (1)% 1% 6% © 2026 eBay. All rights reserved. 40 All reported results are from continuing operations. FXN = FX-Neutral.
Slide 41: Revenue
Financial Highlights Revenue ($ millions, Y/Y FXN growth) Revenue Take Rate Organic FXN (4%) 3% 2% 7% © 2026 eBay. All rights reserved. 41 Reconciliation of Organic FXN revenue is included in the Appendix of this presentation. FXN = FX-Neutral. All reported results are from continuing operations.
Slide 42: Non-GAAP Operating Income
Financial Highlights Non-GAAP Operating Income ($ millions, Y/Y growth) Non-GAAP Operating Income Non-GAAP 30.0% 27.4% 28.1% 27.8% Op. Margin © 2026 eBay. All rights reserved. 42 Reconciliations of non-GAAP measures are included in the Appendix of this presentation. All reported results are from con
Slide 43: Earnings Per Share
Financial Highlights Earnings Per Share (Y/Y growth) Non-GAAP Diluted EPS GAAP EPS $(2.28) $5.21 $3.95 $4.26 GAAP Y/Y NM NM (24)% 8% © 2026 eBay. All rights reserved. 43 Reconciliations of non-GAAP measures are included in the Appendix of this presentation. NM = Not Meaningful. All reported results
Slide 44: Operating Cash Flow
Financial Highlights Operating Cash Flow ($ millions) CapEx Free Cash Flow 2,627 2,431 2,414 2,009* FCF % of Rev 22% 20% 19% 13% © 2026 eBay. All rights reserved. 44 *2025 Cash Flow includes ~$935M of headwinds from unique tax items (tax on gains from equity investment sales and our final repatriati
Slide 45: Capital Returns
Financial Highlights Capital Returns ($ millions) Cash Dividend Share Repurchases 3,633 3,682 3,031 1,929 Avg. Diluted 558 533 501 468 Shares* © 2026 eBay. All rights reserved. 45 *Average diluted shares are non-GAAP in millions. Reconciliations of non-GAAP measures are included in the Appendix of t
Slide 46: Appendix
Appendix © 2026 eBay. All rights reserved.
Slide 47: GAAP to Non-GAAP Reconciliations: Operating Income
GAAP to Non-GAAP Reconciliations Operating Income © 2026 eBay. All rights reserved. 47 Presented on a continuing operations basis.
Slide 48: GAAP to Non-GAAP Reconciliations: Net Income / EPS
GAAP to Non-GAAP Reconciliations Net Income / EPS © 2026 eBay. All rights reserved. 48 Presented on a continuing operations basis.
Slide 49: GAAP to Non-GAAP Reconciliations: Free Cash Flow
GAAP to Non-GAAP Reconciliations Free Cash Flow © 2026 eBay. All rights reserved. 49 Presented on a continuing operations basis.
Slide 50: Reconciliation of Total Revenue and Organic FX-Neutral Revenue
Reconciliation of Total Revenue and Organic FX-Neutral Revenue Organic FX-Neutral Revenue Growth. The company defines Organic FX-Neutral Revenue Growth as Reported Revenue Growth excluding incremental revenue from acquisitions or dispositions for the twelve-month period following such acquisitions o
Slide 51: Calculation of Fully Diluted Share Count
Calculation of Fully Diluted Share Count © 2026 eBay. All rights reserved. 51 Presented on a continuing operations basis.