Lifemd, Inc. · NASDAQ:LFMD
Lifemd — Immudyne — Investor Presentation (January 2014)
21 slides from Lifemd's investor presentation, Jan 8, 2014
Slide 1: Immudyne 2 Year Business Plan 2014-2015
IMMUDYNE 2 Year Business Plan 2014 - 2015 Presented January 2014
Slide 2: Disclaimer
Disclaimer This Presentation includes and is based, inter alia, on forward-looking information and statements that are subject to risks and uncertainties that could cause actual results to differ. These statements and this Presentation are based on current expectations, estimates and projections, wh
Slide 3: Company Snapshot: December 2013
Company Snapshot: December 2013 IMMUDYNE, Inc. OTCQB:IMMD Shares Outstanding 29.4 Million Industries Wellness & Biopharmaceutical Strategic Focus Naturally Powerful Immune Support Proprietary Ingredients PURACERE: nutritionalapplications NAYAD: skincare applications SGM: skincare applications FDA St
Slide 4: About Immudyne and 2013 Milestones
About IMMUDYNE IMMUDYNE is a science-based, immune health and wellness company that researches, manufactures, and sells naturally powerful immunomodulators 2013 MILESTONES ° Recruited industry-established, Chief Marketing Officer, Karen Kingston ° Repositioned company as an immune health and wellnes
Slide 5: Highlights
—pimuancanen HIGHLIGHTS Tremendous opportunity to educate US and global customers on the immune system’s direct effects on inflammation, energy levels, metabolism, physical appearance, biological responses, and even mood Unique US dilemma of over-nourishing and over-spending on wellness and anti- ag
Slide 6: 2014 Commercial Snapshot
IMMUDYNE 2014 Commercial Snapshot Market Focus Proprietary Ingredients Product Brands
Slide 7: Primary 2014 Market Focus
Primary 2014 Market Focus Dietary (Nutritional) Supplements (DSP) Approximate $15B US DSP Market will significantly increase over the next several years ® $60billion spent on fitness and weight loss Many Americans are ‘over-nourished’ and many multivitamins are adding nutrients not needed by the Ame
Slide 8: Proprietary Active Ingredient: PURACERE
Proprietary Active Ingredient: PURACERE Derived from Saccharomyces cerevisiae, PURACERE is the purist yeast beta- 1,3/1,6-D-glucan available and clinically proven to support immune health Hundreds of clinical studies confirm that yeast beta-1,3/1,6-D-glucans are powerful activators of the immune res
Slide 9: iNR Brand Products
iNR Brand Products Fitness Wellness ae Focused il ee “XPERIENCE EXPERIENCE = ENS iNR STRENGTH me INR Strength iNR Wellness iNR Wellness MD msrp: $50 msrp: $75 msrp: $90 IMMUDY
Slide 10: iNR Start customers, communications, distribution
INR START RECOMMENDED BY HEALTH & WELLNESS EXPERTS iNR STRENGTH Customers Communications Distribution Q1: PR announcements, Fitness Focused spokespeople aligned, Online Weight Loss S60B year spent >50% of DSP market grassroots, social media Q2: press coverage, Free 10-day trial, ads, strategic retai
Slide 11: iNR Start
INR STRAT Gx) Doctor Recommended r Immune Support “y j OVERALL HEALTH i ~ | ENERGY LEVEL =| , (Y) Biotosica: responses = ae START NOW Start Today la Fa Vi i sa saat $20.00
Slide 12: iNR Start
INR START ee Is your immune system | affecting your work performance? DF overacuearms (7) Focus C (@) enerey Lever (J) moon SEP Start Today $5000 7500. ae _ Per} Free Shipping a)
Slide 13: Campaign Snapshot: Fitness
Campaign Snapshot: Fitness INR STRENGTH TRANSFORMATION STARTS WITHIN Recommended by Health 4 fe ENERGY CLEVE: and Wellness Experts @) RECOVERY TIME (V) LEAN MUSCLE (V) METABOLISM Order INR Today Go to www.iNRStart.com Order NR SSCS day Go to www.iNRStart.com
Slide 14: 2013 Key Insights
2013 Key Insights Peri-/post- alcohol consumption product (PFI) Branding was embraced by consumers, retailers, and media partners Consumer feedback on product was very positive with recommendation to take product at end of the night Potential retail partners and investors requested clinical testing
Slide 15: Financial State of Business/Forecast
Financial State of Business/Forecast Immudyne achieved revenues of over S800K with the majority of sales from our wholesale customers. Due to unforeseen delays in manufacturing, along with market and physician feedback to conduct clinical research on the PFI product, Immudyne experienced delays in i
Slide 16: Addendum
IMMUDYNE Addendum
Slide 17: Company Overview
Company Overview IMMUDYNE is a science-based, immune health & wellness company with offices in NY, CA, & KY © IMMUDYNE manufactures and sells proprietary, clinically researched, doctor-recommended, yeast beta-1, 3 / 1, 6-D-glucan nutritional supplements and topical skin care products (PURACERE, NAYA
Slide 18: Established in Clinical Experience and Safety
Established in Clinical Experience and Safety __| PURACERE primes the innate immune response to defend against the underlying cause of many chronic diseases, acute conditions, and the aging process!? _| Ina clinical study PURACER improved overall well-being and increased WBC, hemoglobin, and platele
Slide 19: Improvement of Survival in Terminal Cancer Patients taking PURACERE
Clinical Data Indicated an Improvement of Survival in Terminal Cancer Patients taking PURACERE Effect on Survival in Terminal Patients 100% 80% 60% Survival Rate 40% 20% 0% Day 1 Month 3 Month 6 —PuraCere —=Control n=54 n=45 Study Design: 99 relapsed, post-surgical, inoperable patients given <3 mont
Slide 20: Decrease in Incidence of Relapse after Cancer Surgery
Number of Patients Clinical Data Indicated a Decrease in the Incidence of Relapse after Cancer Surgery in Patients Taking PURACERE Incidence of Relapse Post Surgery in Stage 2 Cancer Patients NO RELAPSE 20M post surgery with PuraCere 28 25 22% of control 2 relapsed by M15 19 16 13 10 Month 3 Month 6
Slide 21: Proprietary Skin Care Product: NAYAD
Proprietary Skin Care Product: NAYAD NAYAD naturally connects with and activates Langerhans cells Activated Langerhans cells heal microscopic wounds, fight against infection, and counteract damage associated with sun exposure, environmental toxins, and the natural aging process In clinical studies,