Mastercard Incorporated · NYSE:MA
Mastercard — Janney Montgomery Scott Electronic Payments Summit 2009
9 slides from Mastercard's conference presentation, Nov 19, 2009
Slide 1: MasterCard's A&M Investment Strategy
Larry Flanagan, Chief Marketing Officer November 19, 2009 MasterCard’s A&M Investment Strategy Janney Montgomery Scott Electronic Payments Summit
Slide 2: Forward-Looking Statements
Forward-Looking Statements Today’s presentations may contain, in addition to historical information, forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on our current assumptions, expectations and projecti
Slide 3: Advancing MasterCard's Growth Agenda
Advancing MasterCard’s Growth Agenda Key A&M Investment Components Key Stakeholders • Advertising • Research • Consumers • Issuers • Sponsorships • PR • Employees • Merchants • Partners • Opinion Leaders • Acceptance • Customer Development Marketing • Media • Shareholders November 19, 2009 3
Slide 4: Theoretical Marketing Investment Lifecycle Within a Country
Theoretical Marketing Investment Lifecycle Within a Country A&M Investment Market Development Consumer and Start driving mass Maintain competitive merchant education usage and brand brand strength development November 19, 2009 4
Slide 5: In Reality, Countries Don't Neatly Follow This Progression
In Reality, Countries Don’t Neatly Follow This Progression MasterCard’s A&M investment decisions are driven by the unique business strategies in each of our countries. November 19, 2009 5
Slide 6: Aligning Our A&M Where We Make Money
Aligning Our A&M Where We Make Money Total Consumer Spending (PCE) Spend on Payment Cards CDI Category Development Index Spend on MasterCard Cards BDI $ Brand Development Index Processed Transactions PR Processing Ratio November 19, 2009 6
Slide 7: Four Types of Markets, Very Different Dynamics and Strategies
Four Types of Markets, Very Different Dynamics and Strategies Market Type Example Marketing Strategies 1. Strong CDI and Drive usage, grow new categories and U.S. Share of Processing maintain competitive brand strength Drive higher revenue generating purchases 2. Low Processing China (e.g., cross bo
Slide 8: Realistic A&M Investment Lifecycle Within a Country
Realistic A&M Investment Lifecycle Within a Country 2007 30% Country “A” Economic Conditions 2009 and Other Factors A&M Investment Market Development November 19, 2009 8
Slide 9: Advancing MasterCard's Growth Agenda Country by Country Around the World
Advancing MasterCard’s Growth Agenda Country by Country Around the World Advertising Sponsorships PR Customer Digital Insights & Marketing Marketing Information November 19, 2009 9
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