Slide 1: Next. Level. Digital. Entertainment. Media
Next. Level. Digital. Entertainment. Media. 1 Next. Level. Digital. Entertainment. Media
Slide 2: Delivering on our strategy
Delivering on our strategy Customer revenue streams Consumers Advertisers We entertain audiences, and we help brands improve the way they engage with those audiences in the digital space Technology Game Digital Creators Publishers Revenue Content Audience Views Partners 2 Next. Level. Digital. Enter
Slide 3: Our scaled platform creates high barriers to entry
Our scaled platform creates high barriers to entry HQ Amsterdam Offices Consumers Advertisers Digital publishers Game creators 1,000+ 425m+ Employees of which 300,000+ 550+ 850+ Unique monthly 500+ tech Advertisers3 Digital publishers4 Game creators5 and creatives1 active users2 HQ 4.9bn 160 Amsterd
Slide 4: High growth, increasingly profitable and cash flow positive
High growth, increasingly profitable and cash flow positive ● Strong performance from all STRONG TOP-LINE GROWTH segments (Platform and Premium Games) 37%+ Revenue CAGR 2018-2022 ● Continued integration of acquisitions €384m+ PF for M&A ● Guidance of at least EUR 450 million revenue for 2022 €450m+
Slide 5: Content is the biggest opportunity in the digital age
Spotlight on our Content and Consumers Content is the biggest opportunity in the digital age. The future is digital entertainment 5
Slide 6: Platform fuelled by our highly diversified and scaled content
Spotlight on our Content and Consumers Platform fuelled by our highly diversified and scaled content Thousands of Casual Games for all (free-to-play)1 Nine Premium Games for our most engaged players (in-game purchase)2 Community (MMO) Poker ~160 17,500+ 2,400+ Average new Proprietary Safe and Game t
Slide 7: Our game content appeals to all ages, nationalities and interests
Spotlight on our Content and Consumers Our game content appeals to all ages, nationalities and interests What age groups play our games?1 Where do our players play?2 Girls adventure Dress-up Design Undisclosed Europe 50.8% 65+ 22.7% 5% Social Pets casino Asia4 21.5% 41-64 27.8% Male 32% 353m Unique
Slide 8: Content innovation is in our DNA
Spotlight on our Content and Consumers Content innovation is in our DNA The future of Habbo and Hotel Hideaway Internal studio capabilities (games and ad content) Bringing brands The Metaverse Bringing artists 10 live concerts in 2021 In-house creative and development team ~40,000 >800,000 average v
Slide 9: Consumers frequently engage, generating valuable views and data
Spotlight on our Content and Consumers Consumers frequently engage, generating valuable views and data Millions of users… … spending engaged time on our platforms… Average Average 425m+ 13 min/day 80 min/day Monthly active Spent by Spent by users1 consumers consumers playing our playing our Casual P
Slide 10: Maximizing brand performance, delivering brand safety
Spotlight on our Advertisers Maximizing brand performance, delivering brand safety 10
Slide 11: We offer a fully comprehensive proposition to advertisers
Spotlight on our Advertisers We offer a fully comprehensive proposition to advertisers AdTech services Audience segmentation Curated content Country-level campaign management Note: Identified peers and market positioning and focus not intended to be exhaustive and is illustrative only. 11 Next. Leve
Slide 12: Vertical integration maximizes efficiency for all parties
Spotlight on our Advertisers Vertical integration maximizes efficiency for all parties Illustrative allocation of highly intermediated ad spend vs. Azerion’s model Traditional ad spend value chain Azerion places ad on 3rd party content Azerion places ad on own content Azerion creates a win-win-win p
Slide 13: Driving engagement, maximizing reach, capturing value
Spotlight on our Partners: Digital Publishers and Game Creators Driving engagement, maximizing reach, capturing value 13
Slide 14: Engage new audiences with content. Increase revenues with our tech
Spotlight on our Digital Publishers Engage new audiences with content. Increase revenues with our tech A digital publisher can be anyone who connects with its customers digitally - we provide them with three potential solutions... AdTech and sales Gaming-as-a-service Full-service turnkey solutions H
Slide 15: We enable game creators to distribute, monetize and optimize their games
Spotlight on our Game Creators We enable game creators to distribute, monetize and optimize their games ~400+ 5,000+ ~160 New game proposals e-Commerce distribution titles Average new games per month1 available to consumers2 published per month3 Innovate Distribute Optimize Monetize New content, new
Slide 16: Case Study: We innovate, distribute, optimize and monetize for Ubisoft
Spotlight on our Game Creators Case Study: We innovate, distribute, optimize and monetize for Ubisoft Azerion Azerion Ubisoft digital entertainment platform Digital Publishers media platform Advertisers Ubisoft is IP owner of Azerion innovates and Game is published on Monetize the Hungry Shark serie
Slide 17: M&A track-record: acquisitions completed in 2021
M&A Track-Record M&A track-record: 9 acquisitions1 completed in 2021 Acquisitions completed in 2021 Content Platform €139m Total spend in 2021 Real-time advertising Cloud-based digital logistics platform provider platform for gaming industry Developer and publisher of online social games SSP monetiz
Slide 18: Q1 2022: Strong growth and delivery while going public
Financial performance and outlook Q1 2022: Strong growth and delivery while going public 18 Next. Level. Digital. Entertainment. Media
Slide 19: Portfolio expansion and innovation
Portfolio expansion and innovation ● Ubisoft partnership: 10 additional exclusive titles ● Habbo metaverse: playable unique Avatars; kicked-off the development of Habbo X, integrating with Web 3.0 ● Acquisition of Infinia, bolstering our media platform capabilities, sales force and volumes in Spain
Slide 20: Strong financial performance supported by solid organic growth and successful integration of acquisitions
Strong financial performance supported by solid organic growth and successful integration of acquisitions ● Strong performance from all EUR 94m +107% businesses Revenue vs Q1 2021 ● Continued integration of Q1 2022 acquisitions ● Guidance of at least EUR 450 million revenue for 2022 EUR 6m +118% ● S
Slide 21: Group financial performance
Group financial performance Revenue €m ● Revenue more than doubled YoY 94.4 ● Mainly boosted by strong growth in 45.5 the Platform segment Q1 2021 Q1 2022 Adjusted EBITDA €m 5.9 ● Increase of 118% YoY 2.7 Q1 2021 Q1 2022 ● Primarily driven by the Premium Games segment Adjusted EBITDA Margin 5.9% 6.2
Slide 22: Platform financial performance
Platform financial performance Revenue €m ● ~745 new casual game titles 72.5 ● ~4.4 billion digital ads sold per month 34.2 ● EUR 6.10 average gross revenue per Q1 2021 Q1 2022 million ad requests Adjusted EBITDA €m ● Increased focus on owned and 2.0 operated solutions 1.2 ● 2021 acquisitions Q1 202
Slide 23: Premium Games financial performance
Premium Games financial performance Revenue €m ● 82 min average user time in game per day 21.8 11.3 ● 604k daily active users with average revenue per user of EUR 0.38 Q1 2021 Q1 2022 Adjusted EBITDA €m ● Expansion of Web 3.0 with the 3.9 integration of Habbo Avatars NFT 1.5 collection Q1 2021 Q1 20
Slide 24: Disclaimer
Disclaimer The following disclaimer applies to this document, the oral or video presentation of the information in this document by Azerion Holding B.V. (“Azerion Holding”), Azerion Group N.V. (“Azerion Group”) or any person on behalf of Azerion Holding or Azerion Group and any question-and-answer s
Slide 25: Forward-Looking Statements
Forward-Looking Statements Forward-looking statement The Information may include statements, including Azerion Holding’s or Azerion Group's financial and operational objectives that are, or may be deemed to be, “forward-looking statements”. These forward-looking statements may be identified by the u