Slide 1: Capital Markets Day
Capital Markets Day 23 November 2021
Slide 2: Solid Clouds
Solid Clouds ● Solid Clouds specializes in creating and maintaining multiplayer games. ● Consist of a multidisciplinary team of 30 members with contractors included. ● Main development is in Iceland. ● Solid Clouds business strategy revolves around using it's technological framework for the creation
Slide 3: Frontiers
Frontiers ● Solid Clouds is focused on developing a new game named Frontiers. ● The game is a Party Battler where gameplay consists of; ● Collecting heros/units ● Leveling-up. ● Advancement ● The Party Battler segment on the mobile market has been growing fast for the last few years. ● Frontiers wil
Slide 4: Target Market
Target Market ● Western countries are our main target. ● We expect 50-60% of revenue to be coming from USA. ● Est. market size USD 10-15 Billion for mobile RPG/Strategy Games.
Slide 5: Marketing Research
Marketing Research. ● In order for us to be successful, we need the right customers at the most favorable prices. ● Typically about 85% of new users in free to play games will enter the game via direct marketing. ● We have performed 1.600 A/B tests to date in collaboration with Facebook. ● The tests
Slide 6: Results
Results ● Men were more likely to click the ads compared to women. ● 40+ were always the best age bracket in our tests. ● Spaceships performed overall best of the art. The angle of the ship is a significant factor. ● Messaging worked best when we gave an indication on how popular the game was along
Slide 7: Next Steps In Marketing
Next Steps In Marketing ● We will continue performing A/B tests to optimize our marketing materials. ● We will apply the same principles with our video content. ○ Video intros. ○ In game footage. ○ Messaging. ○ Music. ● We will test the look and feel of the game wherever it makes sense. ● Play and A
Slide 8: Production Status
Production Status Z) Preparation Y Core Game Content ee > Phase 1 Phase 2 Phase 3 Q Prototyping © Server Structure Y Systems Design © Art Pipeline © User Tests © Core Loop » Release “W. [Sa Vv Phase 4 Content Creation Quality Assurance Game Modes Store Tests Server Stress Tests Game Balancing SOLIDC
Slide 9: Research Design
RESEARCH DESIGN SOLIDCLOUDS
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«x SOLIDCLOUDS
Slide 11: Design
DESIGN «x SOLIDCLOUDS
Slide 12: Production with Modular Components
Production with Modular Components
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Slide 14: Core Loop
Core Loop 2S Power s5% [(S)[#) ‘ Vv ea” “possible Rewards SOLIDCLOUDS
Slide 15: User Testing
User Testing ● We are building a product where the user experience has to be great. ● Fresh eyes are extremely important to identify opportunities for improvements. ● We have performed three separate user tests with our Core builds. ● Each user test has given us valuable feedback and we have seen bi
Slide 16: Production Next Steps
Production Next Steps Systems Content User Tests Established Focused Large-Scale Server Architecture and Increasing our content Gain more accurate data by testing playable core loop ready creation team size with several thousand players Content Is King