Bitcoin Well Inc · TSXV:BTCW
Bitcoin Well — Investor Presentation (August 2023)
30 slides from Bitcoin Well's investor presentation, Aug 15, 2023
Slide 1: Bitcoin Well Investor Presentation
BITCOIN WELL TSX.V:BTCW OTCQB:BCNWEF Updated: August 15, 2023
Slide 2: Advisories
ADVISORIES There is an offering document related to this offering that can be accessed under the issuer’s profile at www.sedar.com and at www.bitcoinwell.com. Prospective investors should read this offering document before making an investment decision. Forward-Looking Information Statements made by
Slide 3: Enable Independence
ENABLE INDEPENDANCE We couple the convenience of modern banking and the benefits of bitcoin. 3
Slide 4: What Is Bitcoin Well?
WHAT IS BITCOIN WELL? Established in 2013 2021 public markets listing - BTCW.v 2022 US public market listing - BCNWF 1) Bitcoin ATM business Started in 2013 Annual run rate - $30,000,000+ Annual growth - 11% 2) Non-custodial bitcoin portal Launched in Q4 2022 Annual run rate - $12,000,000+ 4
Slide 5: What We Do
WHAT WE DO the perfect blend BITCOIN SELF-CUSTODY MONEY bitcoin Bitcoin is sound money that individuals can custody directly, but it is difficult to use for the average person Custodial exchanges allow users to trade derivatives of bitcoin, but ignore basic bitcoin principles like usability and self
Slide 6: Where We Have Been...
WHERE WE HAVE BEEN... Existing, cash-flowing business unit since 2013 Bitcoin prices follow a cyclical pattern. In the Annual Revenue past, we've seen a "bull market" emerge roughly every 4 years. 100,000,000 Bull markets are caused by exponential price 75,000,000 increases to bitcoin and create an
Slide 7: Market Cycle Strategy
MARKET CYCLE STRATEGY Bear markets are for building Quarterly Adjusted EBITDA In the past year, we've made 0 significant cost cutting measures in order to maintain development 500,000 of our online portal while trending towards a positive adjusted EBITDA 1,000,000 and cash-flow position. This positi
Slide 8: Bitcoin ATM Growth
BITCOIN ATM GROWTH Strategic Acquisition - August 2021 Hardware agnostic - Bitcoin ATM software can be run on non-Bitcoin ATMs, allowing Bitcoin Well to expand our ATM footprint with no CAPEX (we currently operate ghostATM on 100+ ATMs that are owned by our partners) Bitcoin Well currently has 7 ATM
Slide 9: Bitcoin Portal Growth
BITCOIN PORTAL GROWTH Revenue Unique users 1,000,000 6,000 750,000 4,000 500,000 2,000 250,000 0 0 Jan Feb Mar Apr May Jun Jan Feb Mar Apr May Jun W e a r e s e e i n g c o n s i s t e n t o n l i n e g r o w t h p r o v i n g t h a t w e a r e m e e t in g a n e e d f o r C a n a d ia n s t o b u y
Slide 10: User Monetization
USER MONETIZATION Take market share, then monetize with a subscription Transactional Subscribers From transactional users to subscribers in 3 steps: 1) Acquire users with no fees and limited spread (cheapest in the country) 2) Make bitcoin as easy to use as modern banking 3) Add monthly subscription
Slide 11: Future Revenue Model
FUTURE REVENUE MODEL All the bank feel, none of the bank bull. TODAY LATER Fixed fee per transaction Eliminate all barriers to buy, sell & use bitcoin Market spread to customer Transition to subscription service Focused on driving customer growth Focused on creating customer value Transition single
Slide 12: Industry Comparison
I NDUSTRY COMPARI SON Bitcoin Well Coinbase Netcoins Big Banks Bitcoin (BTCW) (COIN) (BIGG) User control of bitcoin/money Pay bills and credit cards Buy and sell bitcoin Fiat accounts Spend bitcoin easily 12
Slide 13: The Team
THE TEAM LEADERSHIP TEAM Adam O' Brien Allen Stephen Founder & CEO CFO E s t a bl i s h e d l e a de r wi t h a S e a s one d f i n a n c i a l e x e c u t i v e wi t h pa s s i on f o r t e a c h i n g a bo u t t he e x pe r i e n c e i n t h e F i n t e c h a n d be ne f i t s o f bi t c o i n ba
Slide 14: Key Points
KEY POINTS Ecosystem of online and in-person products and services that are coupling the benefits of bitcoin with the convenience of modern banking Well established cash-flowing Bitcoin ATM business supports accretive future growth Experienced leadership and Board of Directors with a collective 40+
Slide 15: ir@bitcoinwell.com | bitcoinwell.com/investors
ir@bitcoinwell.com | bitcoinwell.com/investors 1:1 with our CEO @ bitcoinwell.com/meet-adam
Slide 16: Appendix
APPENDIX
Slide 17: Product Breakdown - Today
PRODUCT BREAKDOWN - TODAY Turn bitcoin into CAD instantly Use bitcoin to pay bills and all major credit cards 17
Slide 18: Product Breakdown - Today
PRODUCT BREAKDOWN - TODAY Non-custodial bitcoin platform Buy bitcoin in 30 seconds 18
Slide 19: Product Roadmap - 2023
PRODUCT ROADMAP - 2023 Incentivize user action with rewards & gamification 19
Slide 20: Product Roadmap - 2023/24
PRODUCT ROADMAP - 2023/24 Earn as you spend Give the gift that keeps on giving 20
Slide 21: Why Just Bitcoin?
WHY JUST BITCOIN? We are providing a platform that uses the benefits of bitcoin with the convenience of modern banking Everything other than BTC is fickle and unproven We are bitcoin experts that can integrate other coins through partnerships as needed IPSOS survey conducted in 2 0 2 1 21 Peak DOGE
Slide 22: What Is Self-Custody?
WHAT I S SELF-CUSTODY? The safest way to interact with bitcoin We do not hold customer's bitcoins. Our users always have full control over their bitcoin. We call this "Self-Custody" Custodian's are subject to honey pot attacks and process failure Canada has the most catastrophic losses in the histor
Slide 23: Threats & FAQs
THREATS & FAQs Why would we fail? And how will we prevent it? Can't a bank just add bitcoin and make you obsolete? Our model is a complete 180 spin on the banks century-old custodial model Banking will integrate a bitcoin "investing" focused UX rather than a "savings" focused UX Banks will apply fia
Slide 24: Threats & FAQs
THREATS & FAQs Why would we fail? And how will we prevent it? Why sell retail and not B2B? Use existing payment rails to give consumers ability to use bitcoin, even if the merchant doesn't want to accept Shorter path to getting customers using bitcoin if we capitalize on rails that are already in 10
Slide 25: Customer Acquisition
CUSTOMER ACQUI SI TI ON How do they find us? digital influencer customer referral advertising revenue sharing & gamification Target younger demographic who Target niche social media influencers Reward customers to tell their friends respond well to digital advertising Incentive customer acquisition
Slide 26: Customer Monetization
CUSTOMER MONETI ZATI ON How do they use us? 2 minute 30 second bitcoin no login bitcoin verification process purchasing purchase 4-user-touch verification process From sign in to bitcoin delivered Faster than the fastest way less than 2 minutes to complete Customer controlled process throughout Save
Slide 27: Customer Maintenance
CUSTOMER MAI NTENANCE Why do they come back? sticky gamification fastest and safest & easy & rewards way to use bitcoin Automated recurring buy with Bitcoin Reward desired customer behaviour 90 second process has "wow" factor Savings Plan integration in 2022 through gamification Education of why use
Slide 28: Customer Referral
CUSTOMER REFERRAL Why do they tell a friend? customer gamification, P2P transfers referral rewards together and interaction They get paid Gamified rewards is more fun with Community effect Gamified community competitions via friends Focus on making bitcoin usable with referral codes Greater incentiv
Slide 29: Catalysts & Opportunities
CATALYSTS & OPPORTUNITIES Valuation Potential At $0.05/share we are trading at less than 2x Gross Profit in 2022. Market Share Acceleration Give eventual paying subscribers the fastest, safest and cheapest path to buy, sell and use bitcoin in their markets Revenue Streams Include a bitcoin debit car
Slide 30: ir@bitcoinwell.com | bitcoinwell.com/investors
ir@bitcoinwell.com | bitcoinwell.com/investors 1:1 with our CEO @ bitcoinwell.com/meet-adam