Brave Bison Group Plc · LSE:BBSN
Brave Bison — FY2022 Earnings Presentation
32 slides from Brave Bison's earnings presentation, April 2023
Slide 1: Brave Bison
\\ “ABN . dd Brave Bison
Slide 2: Forward-looking statements disclaimer
This presentation may contain forward-looking statements with respect to the financial condition, performance and position, strategy, results of operations and businesses of Brave Bison Group plc (the “Company”). Such statements and forecasts involve risk and uncertainty because they are based on cu
Slide 3: Presentation from
Presentation from Theo Green Oliver Green Chief Growth Officer Executive Chairman BraveBison Philippa Norridge Chief Financial Officer
Slide 4: Contents
BraveBison Contents |. Summary Il. Financial Results Ill. Operational Highlights IV.Brave Bison Vision
Slide 5: Brave Bison is a media, marketing and technology company built for the new era
Brave Bison is a media, marketing and technology company built for the new era 0 a eae # 162, a ee, 280 post-Social Chain BraveBison
Slide 6: Contents
BraveBison Contents |. Summary Il. Financial Results Ill. Operational Highlights IV.Brave Bison Vision
Slide 7: Financial Results Summary
Financial Results Summary FY22 FY21 Change Revenue £31.7m £21.7m +46% Gross Profit £16.9m £7.8m +117% Adj. EBITDA” £3.0m £1.8m +71% Adj. Profit Before Tax £2.6m £1.4m +86% Adj. Earnings Per Share 0.24p 0.18p +33% Profit Before Tax £1.5m £0.5m +218% Profit After Tax £2.1m £0.5m +354% Cash £6.5m £5.9m
Slide 8: Trading History
Trading History BraveBison £45.0m £42.9m £35.0m £31.7m £95.0m £91.7m 22-9m £16.8m 16.9m o1s.0m £14.5m £7.8m £5.0m 5.2m 4.0m _— £4.1m , -£0.1m “m | _ . = | | (£5.0m) FYI9 FY20 FY21 FY22 OPYO3E mRevenue ‘Gross Profit mAdj.EBITDA —Net Cash (1) Current market forecast, Cenkos Securities, February 2023
Slide 9: Adjustment Summary
Adjustment Summary FY22 FY21 Adj. EBITDA £3.0m £1.8m Finance Costs (£0.1m) (£0.1m) Finance Income £0.1m - Depreciation (£0.4m) (£0.3m) Adj. Profit Before Tax £2.6m £1.4m Restructuring Costs (£0.1m) (£0.2m) Acquisition Costs (£0.1m) (£0.7m) Impairment Charge (£0.5m) - Amortisation of Acquired Intangi
Slide 10: © 2022 BraveBison A different
© 2022 BraveBison A different
Slide 11: Contents
BraveBison Contents |. Summary Il. Financial Results Ill. Operational Highlights IV.Brave Bison Vision
Slide 12: Brave Bison is a media, marketing and technology company built for the new era
Brave Bison is a media, marketing and technology company built for the new era Brave Bison is part-digital broadcaster and part-digital advertising & technology services company. Brave Bison Media is a network of 650 social media channels across YouTube, Snapchat, TikTok, Facebook and Instagram. We
Slide 13: Digital Advertising & Technology Services: An indicative value chain
io BraveBison Digital Advertising & Technology Services An indicative value chain BraveBison S SOCIAL Performance CHAIN Ud A digital advertising agency A creative agency is appointed to is appointed to plan an produce effective content advertising campaign in a formats that will perform on the speci
Slide 14: Digital Advertising & Technology Services: An indicative value chain
" BraveBison Digital Advertising & Technology Services An indicative value chain Brave Bison Commerce Brave Bison A digital commerce Performance agency manages the digital experience and commerce integrations for the transactional website ff How would you like to get your order? A digital advertisin
Slide 15: Our Industry
6 Our Industry Digital advertising is forecast to grow at a high single-digit CAGR between 2022 and 2026 80% 4% 750bn Wi 60% 500b oor " 40% 30% 250bn 20% oy 10% $0bn 0% 2021 2022 2023 2024 2025 2026 muAd Spend —% Change —% of Total Media Spend Source: eMarketer, 2022 Brave Bison operates in the fast
Slide 16: Our business model: Digital Advertising & Technology Services
Our business model: Digital Advertising & Technology Services BraveBison Commerce BraveBison Performance S Segint Panasonic B @ Mi More new balance
Slide 17: Brave Bison Performance: Case Study
7 Brave Bison Performance: Case Study * Brave Bison is the primary digital advertising partner for New Balance EMEA, managing tens of millions of media spend across 18 markets * 2022 activity includes paid search & shopping, SEO, feed management, display and performance display * In 2023, new servic
Slide 18: Brave Bison Commerce: MKM case study
* Brave Bison is the digital commerce partner for Yourspca MKM, a leading builders merchant with over 100 landscaping independent branches in the UK specialists Explore our tanga aes ping & garden * Brave Bison used MACH architecture to replatform MKM onto a highy complex site that caters complex bu
Slide 19: Social Chain: Prime Video Modern Love
by Brave Bison prime video a + Social Chain was engaged by Prime Video to promote Modern Love, an Original 8-part anthology based on the New York Times column of the same name Social Chain partnered with six LGBTQ+ TikTok influencers and asked them to produce a six- short-form series, handing over t
Slide 20: Our business model: Digital Media Network
Our business model: Digital Media Network Brave Bison owns and operates 650+ channels across all major social media networks Yous O © Some of our channels ye es BraveBison (ae ise. \ © PGATOUR fl] 8 HOME VIDEOS PLAYLISTS COMMUNITY CH oF tts ea Prontee eae Good, Bad & Unusel PGA TOUR 698K subscribers
Slide 21: © 2022 BraveBison A different
© 2022 BraveBison A different
Slide 22: Organogram: Operational Leverage
Organogram: Operational Leverage Brave Bison Group plc Board of Directors aS, Brave Bison Executive Board (Oliver Green, Theo Green, Philippa Norridge and Buster Dover) BraveBison = | = > Hannah Kimuyu Ed Hornby ‘Adam Raw Pete Metcalfe MD, Brave Bison Performance MD, Brave Bison Commerce MD, Brave B
Slide 23: © 2023 BraveBison A different
➢ ➢ ➢ © 2023 BraveBison A different
Slide 24: A technology-enabled services company
24 BraveBison A technology-enabled services company Two-tier approach to technology and technology development: Owned & Licensed Technology Stack Customer Technology Stack Technology developed or integrated with internal processes to improve efficiency across the business. Examples include: Prism, a
Slide 25: Distributed operating model
25 Distributed operating model > Brave Bison now operates on a fully hybrid basis > HQ is in King’s Cross, London, but over 25% of the Company’s headcount are fully remote > Brave Bison currently has staff in eleven countries > This operating model gives Brave Bison four significant advantages: 1. F
Slide 26: © 2023 BraveBison A different
© 2023 BraveBison A different
Slide 27: Offsetting our carbon footprint
We're just away from offsetting our carbon footprint entirely. From recycling programmes to planting 15 trees in our Brave Bison forest for every client win and client renewal. © 2023 BraveBison A different
Slide 28: Contents
2 BraveBison Contents |. Summary Il. Financial Results Ill. Operational Highlights IV.Brave Bison Vision
Slide 29: Long-term Vision
Long-term Vision A media, marketing and technology company built for the new era Key: HEB Existing Capabilities/Media || Future Capabilities/Media iz Capabilities/Media Acquired with Social Chain we Digital Advertising Social & Digital Media & Technology Services Network Influenc Marketi Monetised v
Slide 30: Acquisition of Social Chain
30 Acquisition of Social Chain In February 2023, Brave Bison acquired Social Chain, a social media advertising and influencer marketing agency Brave Bison acquired Social Chain for an initial consideration of £7.7nm, and the business is & Influencer Brave Bison 1. Social C acquired Social hain has a
Slide 31: Acquisition of Best Response Media
Acquisition of Best Response Media V,\ Adobe In April 2022, Brave Bison acquired Best Response Media, a specialist ecommerce and mobile development company focused exclusively on the Adobe Commerce platform. Brave Bison acquired Best Response Media for a total consideration of £1.0mn (£0.4mn enterpr
Slide 32: © 2023 BraveBison A different
➢ ➢ ➢ ➢ © 2023 BraveBison A different