NIQ Global Intelligence plc · NYSE:NIQ

NIQ Global Intelligence — NielsenIQ — Investor Presentation (2021)

10 slides from NIQ Global Intelligence's investor presentation, 2021

  1. Slide 1: It's time for the next stage of e-commerce growth in Europe

    It’s time for the next stage of e-commerce growth in Europe Changes in shopping habits are here to stay © 2021 Nielsen Consumer LLC. All Rights Reserved.

  2. Slide 2: We've entered a new era of e-commerce in Europe

    We’ve entered a new era of e-commerce in Europe ▪ Significantly accelerated by the COVID-19 pandemic, FMCG e-commerce growth exploded in virtually all European markets in the peak of the first wave. ▪ Today, it’s no longer a question of whether people will shop online, but how frequently they’ll buy

  3. Slide 3: Preparing for the next stage of e-commerce is key

    Preparing for the next stage of e-commerce is key 1 2 3 FMCG e-commerce accounted Traditionally popular with non- E-commerce penetration levels for more than €30 billion in the food pre-COVID, there are big in some European countries still big five European countries white space e-commerce have room

  4. Slide 4: Understand the more granular, comprehensive view of e-commerce.

    Understand the more granular, comprehensive view of e-commerce. 4 © 2021 Nielsen Consumer LLC. All Rights Reserved.

  5. Slide 5: How FMCG e-commerce has evolved in Europe, pre-COVID and today

    How FMCG e-commerce has evolved in Europe, pre-COVID and today E-commerce sales growth versus previous year France 10.2% 46.1% Germany 1.9% 35.6% Italy 55.6% 106.0% pre-COVID 29.6% today Netherlands 67.2% Spain 24.3% 108.5% UK 9.1% 91.0% Source: NielsenIQ Retail Measurement and Consumer Panel data.

  6. Slide 6: How FMCG e-commerce has evolved in Europe, pre-COVID and today

    How FMCG e-commerce has evolved in Europe, pre-COVID and today E-commerce share of trade (vs total country) 8.2% 1.2% 2.2% France +2.2 points Germany +0.2 points Italy +1 points 5.8% 3.0% 13.8% Netherlands Spain U.K. +2.3 points +1.7 points +6.4 points Source: NielsenIQ Retail Measurement and Consum

  7. Slide 7: Disparities in e-commerce across markets highlight opportunity

    Disparities in e-commerce across markets highlight opportunity FMCG e-commerce in Western Europe Great Britain France Italy Spain Germany Penetration 48% 48% 41% 22% 21% Spend per trip €74.00 €61.90 €42.40 €46.00 €37.20 Source: NielsenIQ Consumer Panel, FMCG. Europe E-Commerce (excluding Pet Special

  8. Slide 8: COVID crisis: Catalyst for e-commerce boom in Europe

    COVID crisis: Catalyst for e-commerce boom in Europe Online versus offline growth rate 7.6x 11.1x 11.2x 6.6x 16.2x 12.2x 8 Source: NielsenIQ RMS – Online vs Total FMCG Growth Rate. Year-to-date growth vs year ago online vs Total FMCG rate of growth, latest period differs by market. Approximately YTD

  9. Slide 9: Prepare for the next phase of e-commerce growth.

    Prepare for the next phase of e-commerce growth. 9 © 2021 Nielsen Consumer LLC. All Rights Reserved.

  10. Slide 10: E-commerce Measurement

    E-commerce Measurement Find out how to leverage comprehensive data sets around online shopping and FMCG products to drive growth on- and offline. Contact us © 2021 Nielsen Consumer LLC. All Rights Reserved. 10

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