Srx Health Solutions, Inc. · AMEX:SRXH
Srx Health Solutions — Better Choice — D.A. Davidson 5th Annual Consumer Growth Conference (March 2022)
15 slides from Srx Health Solutions's conference presentation, Mar 10, 2022
Slide 1: D.A. Davidson 5th Annual Consumer Growth Conference
D.A. Davidson 5th Annual Consumer Growth Conference From the Frontline Series: “We Explore the Halo Elevate Launch” March 10, 2022
Slide 2: Safe Harbor
2 Safe Harbor This presentation regarding Better Choice Company, Inc. (“the Company”, “Better Choice”, “BTTR”, “we”, “us” or “our”) is strictly confidential and is for you to familiarize yourself with the Company. This presentation contains information, statements, beliefs and opinions which are for
Slide 3: Millennials are the future
Millennials are the future 76% own a pet #1 #1 in share of total pet ownership in share of total pet spending 3
Slide 4: We know what they are looking for
4Source: Mintel August 2020; Ask Suzy May 2021. Digestion – 65% Immunity – 55% Heart Support – 51% Skin & Coat – 51% Hip & Joint – 48% Strength & Energy – 41% Top Health Benefit Needs: Want to know the origin of their pet food ingredients Are more likely to buy if a brand provides inclusion % of ing
Slide 5: Natural, Science-Based Nutrition For Optimal Health
Developed By ExpertsLeading Nutrition Full Transparency Natural, Science-Based Nutrition For Optimal Health 5 Vet & Nutrition Experts
Slide 6: Complete Nutrition
COMPLETE NUTRITION No CORN. We ( ) ‘SOY LENTILS, PEAS ‘Y%o_onvarnes*
Slide 7: Guaranteed Nutrition comparison
Guaranteed Nutrition Stella & Chewy’s Open Farm Fromm Nulo Merrick Full Source Halo Elevate Honest Kitchen Wellness Blue Life Protection Pro Plan Hills Science Diet Protein % 28% 26% 27% 35% 26% 31-32% 24% 24% 24% 26% 21% % of Protein from Animal Sources 90% 83-90% 85% 90% Top 3 Ingredients Animal P
Slide 8: Cost per day comparison with fresh food brands
Farmer’s Dog Pet Plate Nomnom Jinx Halo Elevate Just Food For Dogs Open Farm Gently Cooked Sundays FreshPet Cost / Day Based on 40lb Dog $3.32 $3.21 $6.91 $1.96 $1.93 $6.77 $12.67 $3.75 $2.79 Cost Per Day With Supplements $7.94 $8.72 $13.16 $3.87 $1.93 $11.56 $20.65 $5.24 $6.71 Cost Per 30 Days on 4
Slide 9: Unmatched transparency
Recipe Formulation Recipe FormulationRecipe Formulation Recipe Formulation Ingredient Sourcing Production Location Made in the U.S.A. 8.1 Safe Quality Food Certification 100% traceable ingredients Location each ingredient is sourced Purpose of each ingredient Protein contribution % Sou
Slide 10: Our wet food is also super premium
10 Our wet food is also super premium
Slide 11: A strong portfolio for all need states
11 A strong portfolio for all need states Elevate Dry: 29 Total Recipes Life Stages Puppy, Adult, All Life Stages Breed Size Small Breed, Large Breed Product Structure Healthy Grains & Grain Free Elevate Wet: 10 Total Recipes Bone-In 3 Recipes Chunky 4 Recipes BBQ 3 Recipes
Slide 12: The 2022 pet specialty launch is underway
12 The 2022 pet specialty launch is underway Estimated 2022 Store Count1 Over 1,000 stores2 Over 600 stores3 Target: 500+ stores Estimated 2022 Distribution Points1 Over 40,0002 Over 27,0003 Target: Over 18,000+ Additional Retailer Support1 Best Choice Brand Preferred Brand Independent Exclusive 1.
Slide 13: Our creative will stand out from the pack
Our creative will stand out from the pack
Slide 14: The World's Best Food For The World's Best Kids
The World’s Best Food For The World’s Best Kids
Slide 15: Thank You!
Thank You!
Better Choice — D.A. Davidson 5th Annual Consumer Growth Conference (March 2022) on 6ix