Boomer — Investor Presentation (October 2020)
30 slides from Boomer's investor presentation, Oct 1, 2020
Slide 1: Investor Presentation September 2020
Investor Presentation September 2020
Slide 2: Forward Looking Statements
Forward Looking Statements This Descriptive Presentation (the “Presentation”) has been prepared by Boomer Naturals (the “Company”) and recipients are not entitled to rely on the accuracy or completeness of the Presentation. Each recipient agrees, and the receipt of this Presentation serves as an ack
Slide 3: Agenda
Agenda 2 I Introduction to Boomer Naturals II Current Addressable Market for Flagship ProductsFace MasksBoomer Botanics III Product Offerings IV Sales and Distribution Strategy V PPE Supply Chain VI Financial Highlights & Key Takeaways
Slide 4: Boomer Naturals at a Glance
3 Expanding Two Growing Platforms: Healthy Living and Boomer PPE products Leveraging an omni-channel sales strategy including e-commerce, retail, and wholesaleSeven-person medical advisory board consisting of physicians and wellness professionals Exclusive US distribution from Vietnamese suppliers v
Slide 5: Expanding Platform & Key Milestones for Growth
Expanding Platform & Key Milestones for Growth 4 2019 2020 Incorporation of Boomer Naturals Medical Advisory Board Established Boomer Botantics developed, using a blend of botanical terrapins, serving as a CBD alternative Boomer Botantics launches, using an omni-approach of retail, wholesale and e-c
Slide 6: Management Team
Management Team Former executive at S.G. Warburg, Partner and head of risk mgmt. at KCCO a Chicago-based hedge fund Co-founded BN in 2019; responsible for major partnerships including PGA magazine, Tommy Bahama, and Pham Van Trading as well as the acquisition of SKIN sunscreen, a leading golf sun ca
Slide 7: Current Addressable Market for Flagship Products
I Introduction to Boomer Naturals II Current Addressable Market for Flagship ProductsFace MasksBoomer Botanics III Product Offerings IV Sales and Distribution Strategy V PPE Supply Chain VI Financial Highlights & Key Takeaways
Slide 8: Face Mask Types and Market Share
Tight-fitting face masks that can filter out small particles, viruses, and bacteriaBeyond splashes, sprays, and large droplets, these respirators also filter out 95% to 99% small air particles, including viruses and bacteria52% of 2020E global market share, growing at a ~13% CAGR through 2025 7 Face
Slide 9: Face Mask Market Size & Forecast
8 Global Product Segmentation Geographic Segmentation Key Growth Drivers Increasing Consumption of Face Masks for Personal Use Growing Spread of Diseases Expanding Investment in Healthcare Rising Patient Pool Globally Source: Arizton Global Face Mask Outlook and Forecast, Company Data, Expert Interv
Slide 10: North American Face Mask Market Breakdown (2020)
9 Source: Arizton Global Face Mask Outlook and Forecast N. A. Distribution Segmentation N. A. Indirect Distribution Breakdown Drug Store mask sales represents a $2.3bn revenue opportunity, accounting for 18% of the 2020 aggregate market North American Face Mask Market Breakdown (2020)By revenue ($ i
Slide 11: North American Face Mask Market Breakdown (Cont'd)
10 Source: Arizton Global Face Mask Outlook and Forecast, McKinsey & Company N. A. Age Demographic Segmentation Aggregate mask sales represent a $13.1bn revenue opportunity in 2020 Vast Majority of Americans Expect to Wear Masks in 2021 American culture embracing masks, with 70% expecting to wear a
Slide 12: Sustained Demand Drivers Through 2021
A June 2020 Harvard Study suggests masks and social distancing will be needed into 2022 to avoid overwhelming the health care system“A national face mask mandate could partially substitute for renewed lockdown,” given face masks are associated with significantly better coronavirus outcomes Sustained
Slide 13: Boomer Naturals' Face Mask Total Addressable Market
Boomer Naturals’ Face Mask Total Addressable Market Is ~67% of North American Market 12 $7,586Cloth $1,304Surgical $4,160Respiratory Unaddressed Market 100% 20% 20% Boomer Face Mask Addressable Market $13,050Total Market leadership in cloth mask market3-layer product conforms to WHO and CDC guidelin
Slide 14: Addressable Market for Boomer Botanics is ~$15b
Addressable Market for Boomer Botanics is ~$15b 13 Market 2020 US Market Est. Size Est. 2020-2025 CAGR ~$4.7b1 ~29.0%1 Brightfield Group July 2020 US CBD ReportAllied Market ResearchMarket Research.com CBD Products Relevancy to Boomer Botanics Topical Pain Relief ~$9.3b2 ~7.4%2 OTC Sleep Aides ~$576
Slide 15: Product Offerings
I Introduction to Boomer Naturals II Current Addressable Market for Flagship ProductsFace MasksBoomer Botanics III Product Offerings IV Sales and Distribution Strategy V PPE Supply Chain VI Financial Highlights & Key Takeaways
Slide 16: Overview of Boomer PPE and Healthy Living Product Offerings
Overview of Boomer PPE and Healthy Living Product Offerings 15 Note: PPE product offering also includes safety glasses, ear savers, and hand sanitizer PPE Products Healthy Living Products Multi-Use Face MaskSurgical Face MaskVisor Face ShieldHand SanitizerSafety GlassesNitrile GlovesIsolation GownsP
Slide 17: Multi-Use Facemask Deep Dive
Multi-Use Facemask Deep Dive 16 3-layer Structure >99.9% Antimicrobial Washable & Re-usable Nano-silver Technology 3-layer structure, as recommended by the WHO, material is a 65% cotton/35% polyester with three different layers each infused with nano-silver fibers, providing breathable and fluid res
Slide 18: Boomer Botanics Deep Dive
Boomer Botanics Deep Dive 17 Featuring a blend of powerful ingredients, including rosemary extract, cacao extract, black pepper extract, and other natural herbs Supports immune systemReduces pain and inflammationReduces stressImproves absentmindedness and prevents mild memory lossAlleviates mild moo
Slide 19: Sales and Distribution Strategy
I Introduction to Boomer Naturals II Current Addressable Market for Flagship ProductsFace MasksBoomer Botanics III Product Offerings IV Sales and Distribution Strategy V PPE Supply Chain VI Financial Highlights & Key Takeaways
Slide 20: Sales and Distribution Strategy: PPE
Sales and Distribution Strategy: PPE 19 Pursue corporations in need of supplying employees, reps, and/or customers with PPE (e.g., Foxwood and Aetna) III Invest in DTC distribution growth while adding flagship retail store in NYC, across from Madison Square Garden (MSG) Outreach to high-need institu
Slide 21: Sales and Distribution Strategy: Healthy Living
Sales and Distribution Strategy: Healthy Living 20 Invest heavily in e-commerce business, while planning large-scale campaign for facemask customers and high need institutions / individuals (e.g., elderly and senior living establishments) regarding the benefits of CB5 III Leverage brokers and distri
Slide 22: Inherent Synergy Potential Across Divisions
Inherent Synergy Potential Across Divisions 21 Select Customers Originally Onboarded through the PPE Division Select Customers Originally Onboarded through the Healthy Living Division Boomer’s business model creates new sale and distribution opportunities for itself with two channels of well-establi
Slide 23: Media Spend and Strategy
Media Spend and Strategy 22 +75%Americans Reached 250mDigital Impressions Digital Broadcast 1 Includes miscellaneous media spend Print and Other1 Q4 2020 saw significant media initiatives to educate consumers on product technology differentiation and establish the Boomer PPE brand Q4 2020 Media Spen
Slide 24: TV, Radio, and Digital Media Coverage
TV, Radio, and Digital Media Coverage 23 TV and Radio Partners / Coverage Network Stations & Subscription Services Radio Partners FoxNews.com Yahoo.com MSN.com CNN.com NYPost.com DrudgeReport.com People.com USAToday.com Weather.com NJ.com MaternityWeek.com TheHill.com Digital Media Ad Examples Targe
Slide 25: PPE Supply Chain
I Introduction to Boomer Naturals II Current Addressable Market for Flagship ProductsFace MasksBoomer Botanics III Product Offerings IV Sales and Distribution Strategy V PPE Supply Chain VI Financial Highlights & Key Takeaways
Slide 26: Supply Chain Partnership Overview and Cash Flow Dynamics
Supply Chain Partnership Overview and Cash Flow Dynamics Manufacture PVT Holdings Super Cargo Boomer Naturals Customer Supply Chain Dynamics Timeline T=0 T=1 T=7-242 (Shipment Sent) T=Varies Actions BN receives a PO from customer and places order with PVT holdings PVT sends order to supplier network
Slide 27: Financial Highlights & Key Takeaways
I Introduction to Boomer Naturals II Current Addressable Market for Flagship ProductsFace MasksBoomer Botanics III Product Offerings IV Sales and Distribution Strategy V PPE Supply Chain VI Financial Highlights & Key Takeaways
Slide 28: Results: Q4 fiscal 2020 and preliminary Q1 fiscal 2021
“Our company elected to begin supplying PPE in response to the urgent need for such products and our unique access to manufacturing capacity in Vietnam. In addition to feeling morally compelled to do so, we considered it a natural extension of our established health and wellness product lines.” – Mi
Slide 29: Boomer Holdings, Inc: Company Structure
Boomer Holdings, Inc: Company Structure 28 Equity80% founders, management, and employees20% sold through family & friends rounds136m common shares outstanding; 200m authorized common, 10m preferredDebt1$2.5m in working capital revolver$2.2m in convertible notes Corporate Overview Boomer Holdings, In
Slide 30: Investment Highlights
Significant face mask and other PPE Total Addressable Market Investment Highlights 29 Unique dual channel, cross-sell opportunity through PPE and Healthy Living business divisions Strong growth driven by robust and sustainable demand drivers and established brand name Blue chip, dedicated brand part
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