Prudential Financial, Inc. · NYSE:PRU

Prudential Financial — Investor Day (December 2008)

92 slides from Prudential Financial's investor day presentation, Dec 4, 2008

  1. Slide 1: Prudential Financial, Inc. Investor Day

    Exhibit 99.1 Prudential Financial, Inc. Investor Day December 4, 2008 1 Investor Day 12.04.08

  2. Slide 2: Investor Day December 4, 2008

    Investor Day December 4, 2008 Eric Durant Senior Vice President Investor Relations

  3. Slide 3: Forward-Looking Statements

    Forward-Looking Statements Certain of the statements included in this presentation constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. It is possible that actual results may differ materially from any expectations or predictions expr

  4. Slide 4: Non-GAAP Measure

    Non–GAAP Measure This presentation includes references to “adjusted operating income.” Adjusted operating income is a non-GAAP measure of performance of our Financial Services Businesses. Adjusted operating income excludes “Realized investment gains (losses), net,” as adjusted, and related charges a

  5. Slide 5: Reconciliation between adjusted operating income and the comparable GAAP measure

    Reconciliation between adjusted operating income and the comparable GAAP measure Nine months ended (in millions, except per share data) September 30, 2008 Financial Services Businesses: Pre-tax adjusted operating income (loss) by division: Insurance Division $ 670 Investment Division 697 Internation

  6. Slide 6: Reconciliation between adjusted operating income and the comparable GAAP measure (continued)

    Reconciliation between adjusted operating income and the comparable GAAP measure (continued) Nine months ended (in millions) September 30, 2008 Revenues (1): Premiums $ 8,861 Policy charges and fee income 2,342 Net investment income 6,332 Asset management fees, commissions and other income 2,608 Tot

  7. Slide 7: Prudential Financial, Inc. - John Strangfeld

    Prudential Financial, Inc. John Strangfeld CEO and Chairman

  8. Slide 8: Where We Are Today

    Where We Are Today • Balanced portfolio of businesses and risks • High quality businesses – Attractive value propositions – Strong underlying fundamentals – Diversified distribution channels – Strong growth prospects in International, U.S. Retirement and Annuities • Strong balance sheet – Capital to

  9. Slide 9: Wachovia Joint Venture

    Wachovia Joint Venture • Formed in 2003; created third largest retail securities firm • Viewed as a financial investment versus strategic investment • Wachovia management has operating control; Prudential has put rights • “Lookback” option selected as consequence of A.G. Edwards transaction • We int

  10. Slide 10: Attributed Equity of Operating Businesses

    Attributed Equity of Operating Businesses INTERNATIONAL BUSINESSES • Life Planner model • Gibraltar Life • International Investments Attributed equity $21.5 billion (1) RETIREMENT & ACCUMULATION • Retirement • Individual Annuities $7.2 • Asset Management $2.1 DOMESTIC INSURANCE $3.4 $8.8 • Individua

  11. Slide 11: Capital To Meet "AA" Standards For Insurance Subsidiaries

    Capital To Meet “AA” Standards For Insurance Subsidiaries Regulated Businesses: Other Businesses: (1) (3) Attributed equity $15.7 billion(1) (2) Attributed equity $5.8 billion Prudential Insurance Wachovia Retail Securities Brokerage Joint Venture Prudential Retirement Insurance & Annuity Co. Asset

  12. Slide 12: Robust Sources of Liquidity Provide Flexibility in Challenging Financial Markets

    Robust Sources of Liquidity Provide Flexibility in Challenging Financial Markets Parent Company Prudential Insurance (1) • $3.8 billion cash and short-term • Commercial Paper Program investments on balance sheet(2) qualifies for Federal facility up to $9.8 billion • Commercial Paper Program qualifie

  13. Slide 13: Diversified High Quality Investment Portfolio

    Diversified High Quality Investment Portfolio • Prudential is a credit shop • Seasoned skills in multiple asset classes enhance risk diversification • Market leading capabilities: private fixed income, commercial mortgages and real estate • Defensively positioned portfolio • Third-party Institutiona

  14. Slide 14: Attractive Value Proposition in Markets Focused on Retirement Security

    Attractive Value Proposition in Markets Focused on Retirement Security United States • “Highest Daily” Annuity Products: Businesses self-hedging feature protects customer account value, reduces company’s risk profile Insurance • Retirement stable value products Protection highly attractive in volati

  15. Slide 15: Prudential's Management Team

    Prudential’s Management Team Office John Strangfeld of the Mark Grier CEO and Chairman Vice Chairman Chairman Bernard Winograd Ed Baird Rich Carbone U.S. Businesses International Businesses Chief Financial Officer • Jim Avery • Kazuo Maeda Insurance – Japan Individual Life • Steve Pelletier • Tim Fe

  16. Slide 16: Prudential Financial, Inc. - Mark Grier

    Prudential Financial, Inc. Mark Grier Vice Chairman

  17. Slide 17: Financial Strength and Flexibility in Challenging Markets

    Financial Strength and Flexibility in Challenging Markets • Internal resources available to support “AA” ratings objectives for insurance entities • Robust liquidity sources for parent company and operating units • Asset management is a key Prudential capability • Asset selection reflects liability

  18. Slide 18: Insurance Entities Managing to "AA" Standards

    Insurance Entities Managing to “AA” Standards Risk Based Capital RBC at at December 31, 2008 Developments December 31, 2007(1) 2008 Total Adjusted • Statutory operating Targeted to Capital: results meet “AA” $11 Billion • Annuity reserves • Possible standards contribution • Credit impairments of fin

  19. Slide 19: Statutory Accounting: Responsible Approach Supports Quality of Recorded Capital

    Statutory Accounting: Responsible Approach Supports Quality of Recorded Capital (1) • Asset Valuation Reserve: $2.1 billion – historically maintained at or near maximum levels • Asset Adequacy Testing: reserves based on projected cash flows under adverse scenarios, not heroic assumptions • Structure

  20. Slide 20: Robust Sources of Liquidity

    Robust Sources of Liquidity Prudential Financial, Inc. (Parent) Inter-company Enterprise Cash and Short Commercial Lines Debt Liquidity Facility Term Investments Paper of Credit Prudential Insurance “Lendable” Cash Flows from Federal Home Loan Bank Lines Securities Operations of New York of Credit •

  21. Slide 21: Asset Selection Focus on Liability Characteristics

    Asset Selection Focus on Liability Characteristics Liability Representative Products Characteristics Asset Types Retirement – Predictable Private placement Full Service Stable Value withdrawals, crediting bonds, commercial rates experience-based mortgages Japanese Life Planner Extremely long duratio

  22. Slide 22: Broad Investment Expertise Supports Risk Diversification

    Broad Investment Expertise Supports Risk Diversification FSB General Account FSB Fixed Maturities $169 billion (1) $116 billion (1) Foreign Government 26% Public US Government (3) 56% Fixed 4% Maturities Other Asset- Backed 9% Corporate 45% Residential MBS- Agency Private passthroughs 12% 9% Commerc

  23. Slide 23: Asset Selection Focus on Quality

    Asset Selection Focus on Quality FSB Fixed Maturity Portfolio(1) $114.6 $114.8 $116.1 $107.9 $104.7 $87.4 $81.9 Investment grade Non-investment grade 6.2 6.2 5.9 6.2 7.4 7.5 7.6 12/31/02 12/31/03 12/31/04 12/31/05 12/31/06 12/31/07 9/30/08 1) In billions; at fair value. Excludes invested assets of s

  24. Slide 24: Prudential's Credit Exposure

    Prudential’s Credit Exposure Corporate Credits Total FSB - General Account $55.4 billion(1) 6% Public Corporates Investment Grade Public Corporates 27% High Yield Private Corporates 60% Investment Grade 7% Private Corporates High Yield 1) Financial Services Businesses General Account; as of Septembe

  25. Slide 25: Prudential's Credit Exposure vs. Lehman

    Prudential’s Credit Exposure (1) 12% Prudential Over/Under Weight vs. Lehman 8% 4% 0% -4% -8% Note: Universe derived from Lehman Corporate Credit and High Yield Indices in proportions consistent with our actual Investment Grade/Non Investment Grade mix. 1) For the Financial Services Businesses Gener

  26. Slide 26: Private Fixed Income $21.7 Billion

    Private Fixed Income $21.7 Billion (1) Private Placement Debt Market Prudential Positioning • Higher credit spreads or coupons • Over 60 years experience relative to like-quality public securities • “Reliable partner”: proprietary • Attractive long-term capital direct origination network built sourc

  27. Slide 27: Sub-Prime Asset-Backed Securities

    Sub-Prime Asset-Backed Securities (1) Amortized Cost at Lowest Rating Agency Rating BB & Fair AAA AA A BBB TOTAL below Value $1,900 $2,086 $887 $590 $409 $5,872 $4,696 68% Enhanced Short-Term Portfolio (2) 41% Credit Subordination: 20% or more 91% 30% or more 50% 1) For the Financial Services Busine

  28. Slide 28: Commercial Mortgage-Backed Securities

    Commercial Mortgage-Backed Securities (1) Amortized Cost at Lowest Rating Agency Rating BB & Fair AAA AA A BBB TOTAL below Value $7,921 $107 $56 $183 $153 $8,420 $7,844 94% Credit Subordination: 20% or more 91% 30% or more 75% Weighted Average: Loan-to-Value Ratio 69% Debt Service Coverage Ratio 1.5

  29. Slide 29: Commercial Mortgages

    Commercial Mortgages (1) (2) Carrying Value $22 billion Weighted Average • Loan-to-Value Ratio 57% • Debt Service Coverage Ratio 1.91x Percentage Delinquent or in foreclosure 0.3% 1) For the Financial Services Businesses General Account; in millions; as of September 30, 2008 2) Includes $1.2 billion

  30. Slide 30: Financial Strength and Flexibility

    Financial Strength and Flexibility • Insurance entities managed to “AA” standards; supported by internal capital resources • Broad investment expertise and asset-liability management skills drive portfolio selection • Asset selection reflects liability characteristics; focus on cash flows, not fluct

  31. Slide 31: Prudential Financial, Inc. - Rich Carbone

    Prudential Financial, Inc. Rich Carbone Chief Financial Officer

  32. Slide 32: Prudential's View on Capital

    Prudential’s View on Capital • Required Equity – The amount of equity capital necessary to support business risk at an A rating at PFI and AA rating at Prudential’s insurance subsidiaries (e.g. Prudential Insurance). – Equity attribution methodology that is unbiased, based on risk, regulatory capita

  33. Slide 33: 2008 Capital Capacity

    2008 Capital Capacity (1) ($ in millions) 12/31/2007 12/31/2008 Projected Capital Capacity Actual S&P 900 Required Equity $ 24,400 $ 28,000 (2) Attributed Equity 22,009 20,700 Capital Debt Outstanding 4,781 6,250 Hybrids Outstanding - 1,500 Total Capital Outstanding 26,790 28,450 Net on Balance Shee

  34. Slide 34: 2008 Capital Capacity (scenarios)

    2008 Capital Capacity (1) ($ in millions) 12/31/2007 12/31/2008 Projected Capital Capacity Actual S&P 900 S&P 800 S&P 700 Required Equity $ 24,400 $ 28,000 $ 28,800 $ 29,600 (2) Attributed Equity 22,009 20,700 20,400 20,000 Capital Debt Outstanding 4,781 6,250 6,450 6,700 Hybrids Outstanding - 1,500

  35. Slide 35: PFI Projected Sources & Uses of Cash (S&P 700)

    PFI Projected Sources & Uses of Cash (S&P 700) On Balance Sheet Sources of Cash 4Q08 1Q09 2Q09 Cash on hand $ 2,389 $ 2,535 $ 2,598 Cash inflows 3,466 1,244 967 Total On Balance Sheet Sources of Cash $ 5,855 $ 3,779 $ 3,565 Uses of Cash Maturing Debt $ ( 1,883) $ (900) $ (3,025) Shareholder Dividend

  36. Slide 36: Sources of Prudential Insurance Liquidity

    Sources of Prudential Insurance Liquidity (1) (2) • Unused Securities Lending Capacity $10.0 billion • Federal Home Loan Bank of NY Total Capacity $ 6.7 billion • Federal Commercial Paper Funding Facility $ 9.8 billion (3) • Credit Lines (shared with holding company) $ 4.4 billion 1) As of September

  37. Slide 37: U.S. Businesses

    U.S. Businesses Growing and Protecting Wealth in the Domestic Market Bernard Winograd Chief Chief Operating Operating Officer Officer United United States States Businesses Businesses

  38. Slide 38: Attributed Equity of U.S. Businesses

    Attributed Equity of U.S. Businesses (1) Attributed Equity $12.2 billion Growing Wealth 10% Individual Annuities $3.3 billion 18% Retirement $3.7 billion 27% Asset Management $1.8 billion 15% 30% Protecting Wealth Individual Life $2.2 billion Group Insurance $1.2 billion 1) As of September 30, 2008;

  39. Slide 39: Balanced Mix of Business Risks

    Balanced Mix of Business Risks Attributed Equity $12.2 billion (1) Primary Business Risks Individual Life, Fixed income and Group Insurance equity markets 27% Annuities 28% Commercial real estate, debt, equity markets 15% Equity markets, interest Asset rates, longevity Management 30% Retirement Mort

  40. Slide 40: Retirement and Annuities Competitive Advantages

    Retirement and Annuities Competitive Advantages • Unique positioning: – Market leading annuity provider – Full Service retirement provider – DB asset manager • Awarded “Best Living Benefits” by Boomer Market Advisor Magazine for fourth consecutive year • Access to Prudential’s risk management and as

  41. Slide 41: A Leading Provider in the U.S. Retirement and Savings Market

    A Leading Provider in the U.S. Retirement and Savings Market $300 $248 $250 $226 $222 $200 $183 $191 $150 $120 $100 $82 $50 $0 12/31/02 12/31/03 12/31/04 12/31/05 12/31/06 12/31/07 9/30/08 Retirement Annuities 1) Includes acquired businesses from dates of acquisitions 41 Investor Day 12.04.08

  42. Slide 42: Prudential Annuities Top Variable Annuity Company

    Prudential Annuities Top 10 Variable Annuity Company (1) Prudential Annuities is ranked #3 in advisor-sold VA account values ($ billions) Hartford 92.3 Met Life 77.6 Prudential Financial 66.7 #3 AXA 55.2 Lincoln 50.2 Ameriprise 49.0 John Hancock 47.5 Pacific Life 46.9 ING 45.7 Nationwide 36.8 1) Sou

  43. Slide 43: Variable Annuity Market Trends

    Variable Annuity Market Trends • Current market conditions: lower sales, account values, and earnings across the industry • Heightened customer interest in downside protection and retirement income security • Risk management strategies tested in current market environment • Increased costs for hedgi

  44. Slide 44: Managing Through Challenging Financial Markets

    Managing Through Challenging Financial Markets Impact of Financial Prudential Positioning Market Conditions Heightened customer interest • Opportunity to demonstrate value of in downside protection and unique “Highest Daily” Guarantees; retirement income security Take Rate 61%(1) Equity market decli

  45. Slide 45: Prudential Annuities Active Management of Product Risks

    Prudential Annuities Active Management of Product Risks • Current Living Benefit (HD) product design minimizes Prudential’s risk while meeting customers’ needs – Highest Daily +7% annual return – Automatic rebalancing narrows the range of possible investment outcomes – As of September 30, 2008, 52%

  46. Slide 46: Highest Daily Lifetime Seven

    Highest Daily Lifetime Seven • Introduced January 2008 • Withdrawal benefit: 5% - 8% of Protected Value for Life (based on age at first withdrawal) • Initial Protected Value: – Greatest 7% roll-up based on each daily account value (10 years or until first withdrawal); or – Account value at first wit

  47. Slide 47: Living Benefit Product Profile

    Living Benefit Product Profile Account Values ($ billions) $40 Equity $35 Risk Self HD Products - 61% election rate (1)(5) Hedged; $7.8 Int. Rate $30 Risk “GRO” - 7% election rate (1)(4) Hedged $25 $8.7 Equity & Int. Rate Risk $20 Self Hedged $15 Legacy GMWB and GMAB’s -16% election rate (1) (3) $13

  48. Slide 48: Impact of Variable Annuity Risk Management on Statutory Capital and Reserves

    Impact of Variable Annuity Risk Management on Statutory Capital and Reserves Impact of Automatic Measure Rebalancing Account values $16.5 billion (47%) of $35 billion subject to total account values with living requirements at benefit features September 30, 2008 Statutory Reserve“CARVM”reserve credi

  49. Slide 49: Innovative Features Drive Market Share Growth

    Innovative Features Drive Market Share Growth March 2005: Lifetime Nov. 2006 : Highest Daily Jan. 2008: Highest Daily Five Launch Lifetime Five Launch Lifetime Seven Launch 8.1% 8.0% 7.8% 7.7% 7.9% 7.9% 7.4% 7.3% 7.2% 6.8% 6.8% 7.0% 6.5% 6.6% 5.8% 5.8% 5.5% 5.4% 5.5% June 2006: Allstate 4.7% Transac

  50. Slide 50: Prudential Retirement Emphasis on Full Service Retirement

    Prudential Retirement Emphasis on Full Service Retirement $175 $164 $157 $148 $151 $150 $132 $136 $125 $100 $72 $75 $50 $25 $0 12/31/03 12/31/04 12/31/05 12/31/06 12/31/07 09/30/07 09/30/08 Institutional Investment Products Full Service 1) Includes business acquired from CIGNA from April 1, 2004 acq

  51. Slide 51: Full Service Retirement

    Full Service Retirement Nine months ended Year Ended December 31 September 30 ($ millions) 2005 2006 2007 2007 2008 Gross Deposits and Sales $ 13,006 $ 16,156 $ 14,692 $ 10,434 $12,392 Net Additions (withdrawals) (912) 167 943 489 1,210 (1) Account Values 88,385 97,430 112,192 105,601 100,463 95% Pe

  52. Slide 52: Emphasis on Mid/Large Case and Tax Exempt Markets

    Emphasis on Mid/Large Case and Tax Exempt Markets Emphasis on mid/large Corporate Markets Tax Exempt Market case market - DC plans - DB plans Primary Products - Total Retirement Services - Non-qualified plans - Investment only products - Fee based consultants Specialized consultants Distribution - C

  53. Slide 53: Full Service Stable Value

    Full Service Stable Value • Plan sponsor terminations generally require 3-6 months notice for market value, or 3-6 years for book value cash-out 40 $34.6 35 $31.3 $32.3 $30.8 30 25 20 15 10 5 0 12/31/05 12/31/06 12/31/07 09/30/08 53 Investor Day 12.04.08

  54. Slide 54: Full Service Stable Value Products

    Full Service Stable Value Products Attractive Value Proposition in Volatile Financial Markets • Principal guarantee feature attractive to security-minded pre-retirees • Low risk profile – substantially all balances experience-rated, with clients sharing investment risk • Rate resets annually on most

  55. Slide 55: Institutional Investment Products

    Institutional Investment Products Account values $50 billion (1) Retail Notes • Supported by cash-flow $3.5 matched investments Structured Settlements$5.2 • Unscheduled withdrawals Group Annuities, generally not permitted Close-out Pensions $12.3 $29.0 Funding Agreements, GIC’s, other products Virtu

  56. Slide 56: Prudential Investment Management Competitive Advantages

    Prudential Investment Management Competitive Advantages Experience Experience and and Institutional Clients Track Track Record Record • $139 billion third Breadth Breadth and and party institutional Depth Depth of of AUM (1) Capabilities Capabilities • 18% AUM CAGR (2002 – 2007) Access Access to to

  57. Slide 57: Prudential Financial's AUM Significant Scale and Breadth

    Prudential Financial’s AUM Significant Scale and Breadth Total AUM $602 billion (1) AUM by Asset Type AUM by Client Type Non- proprietary Non- insurance, proprietary annuity & insurance, Institutional other annuity & Customers 18% other 28% Fixed Income 18% 12% International 47% 12% 29% 5% Internati

  58. Slide 58: Broad Asset Class Capabilities

    Broad Asset Class Capabilities Assets Under Management Asset Management Revenue (1) (2) $422 Billion $1.8 Billion Commercial Mortgages Public Private 8% Fixed Fixed Income Income 7% 50% Fixed Real Public Estate Equity Income Public 38% 24% Fixed 11% Income 8% 28% Public Private (3) Real Fixed Equity

  59. Slide 59: Third Party Institutional Flows are the Best Indicator of Competitiveness

    Third Party Institutional Flows are the Best Indicator of Competitiveness Institutional Net Flows ($ billions)(1) $11.1 $10.8 $10.0 $6.7 $6.5 $6.1 $5.4 $5.4 $4.3 $4.0 $2.3 $1.8 $1.4 $0.6 $0.2 $0.2 Equity Fixed Income Real Estate Total (2) Percent of Beginning of Period Assets 10% 4% 8% 10% 9% 10% 5%

  60. Slide 60: Asset Management Financial Results

    Asset Management Financial Results Nine months ended September ($ in millions, pre-tax) 2006 2007 30, 2008 Adjusted Operating Income Before Proprietary Investments: Revenues $ 1,836 $ 2,115 $ 1,444 Expenses 1,398 1,541 1,081 438 574 363 Proprietary Investment Results 112 127 (62) Adjusted Operating

  61. Slide 61: Asset Management Adjusted Operating Income by Business

    Asset Management Adjusted Operating Income by Business Nine months ended September ($ in millions, pre-tax) 2006 2007 30, 2008 Prudential Real Estate Investors $268 $272 $165 Equity 74 112 47 Public Fixed Income 101 177 21 Prudential Capital Group 38 35 29 Prudential Mortgage Capital Company 48 71 2

  62. Slide 62: Domestic Protection Businesses

    Domestic Protection Businesses Protection Marketplace Prudential Strategies • Mature, low-growth • Focus on returns through industry capital management, cost- effective distribution • Overcapacity Individual • Expanded third party • Commodity products Life distribution is growth opportunity • Delive

  63. Slide 63: Individual Life Sales

    Individual Life Sales (1) Universal Life Variable Life $600 $494 $500 Term Life $419 $430 $400 $372 $355 $300 $200 $100 $0 2005 2006 2007 3mo Nine 07 3mo Nine 08 2005 2006 2007 Months Months ended ended 9/30/07 9/30/08 1) Scheduled premiums from new sales on an annualized basis and first year excess

  64. Slide 64: Group Insurance

    Group Insurance • Primarily Group Life business • Controlled growth, with focus on margins • High persistency of quality business • Voluntary life opportunity 64 Investor Day 12.04.08

  65. Slide 65: Group Insurance Sales

    Group Insurance Sales (1) $600 $524 $504 Group Disability $500 Group Life $400 $390 $352 $301 $300 $200 $100 $0 Nine 2005 2005 2006 2006 2007 2007 9 mos 9 Nine mos Months Months 07 ended 08 ended 9/30/07 9/30/08 1) New annualized premiums; group disability amounts include long-term care products 65

  66. Slide 66: U.S. Businesses Financial Performance

    U.S. Businesses Financial Performance Year Ended December 31, Nine months ended ($ in millions) 2005 2006 2007 Sept 30, 2008 Adjusted operating income pre-tax: Individual Annuities $ 506 $ 586 $ 722 $ (38) Asset Management 427 550 701 301 Retirement 498 510 482 398 Individual Life 498 545 622 437 Gr

  67. Slide 67: U.S. Businesses

    U.S. Businesses • Balanced mix of business risks • Leading provider in retirement and savings market • Competitive advantages: product innovation, risk management, asset management, distribution • Domestic protection businesses contribute to earnings and cash flows 67 Investor Day 12.04.08

  68. Slide 68: International Businesses

    International Businesses Protecting Protecting Wealth Wealth and and Providing Providing Retirement Retirement Security Security Over Over A A Lifetime Lifetime Edward P. Baird Chief Chief Operating Operating Officer Officer International International Businesses Businesses

  69. Slide 69: Where We Are Today

    Where We Are Today • Leadership positions in life planning • Gibraltar generates high ROE’s and cash flows • Growing asset management platforms • Profitability dominated by Japan and Korea • Expanding retirement businesses • Developing multi-channel capabilities • Acquisitions potentially additive 6

  70. Slide 70: Key Elements of Our International Strategy

    Key Elements of Our International Strategy • Needs-based selling • Continue building proprietary distribution: recruiting and selection • Historical focus on life insurance • Concentrate on a limited number of attractive countries • Target the affluent and mass affluent consumer • Increasing emphasi

  71. Slide 71: International Division Today

    International Division Today Life Planning Traditional International Insurance Insurance Investments Japan Korea Taiwan Argentina Brazil Italy Mexico Poland China India 71 Investor Day 12.04.08

  72. Slide 72: International Insurance Pre-Tax AOI

    International Insurance Pre-Tax AOI $ millions $2,000 $2,000 1,598 $1,500 1,428 $1,500 1,321 1,326 1,245 $1,000 917 $1,000 819 757 $500 $500 $0 $0 2002 2003 2004 2005 2006 2007 3Q 07 3Q 08 YTD Life Planner Ops Gibraltar Life 72 Investor Day 12.04.08

  73. Slide 73: Drivers of Sustainable Financial Performance

    Drivers of Sustainable Financial Performance • Strong persistency drives revenue growth Needs-Based Selling • Margins earned throughout in-force period • Business growth increases scale benefits • Favorable mortality margins drive Emphasis on Protection Products strong returns • Duration lengthening

  74. Slide 74: Competitive Advantage Life Planning Insurance

    Competitive Advantage Life Planning Insurance Life Planners • Life Planner profile similar to • Very selective recruiting customer profile • Life Planner maintains contact with • Highly trained career professional client, as trusted professional Needs Based Selling • Identify protection needs before

  75. Slide 75: Life Planner Business Emphasis on Protection Products

    Life Planner Business Emphasis on Protection Products Prudential of Japan In-force Annualized Premium Mix New Business Annualized Premium Mix as of September 30, 2008 (1) 9 months ended September 30, 2008 (1) 20% 16% 13% 33% 16% 15% 49% 38% Yen-based protection Other than Yen- Third Sector (4) Yen-b

  76. Slide 76: Prudential of Japan Number of Individual Policies In-force

    Prudential of Japan Number of Individual Policies In-force (1) In thousands 2,500 2,500 2,288 2,194 2,074 2,167 1,956 1,950 1,820 1,838 1,803 1,690 1,500 1,500 1,538 1,348 1,180 1,037 500 500 2002 2003 2004 2005 2006 2007 3Q 07 3Q 08 YTD Total POJ POJ excluding Aoba business 1) Individual Life and A

  77. Slide 77: Gibraltar Life Emphasis on Protection Products

    Gibraltar Life Emphasis on Protection Products Gibraltar Life In-force Annualized Premium Mix New Business Annualized Premium Mix as of September 30, 2008 (1) 9 months ended September 30, 2008 (1) 3% 10% 21% 14% 31% 73% 8% 40% Yen-based protection Other than Yen- U.S. Dollar Yen-based savings produc

  78. Slide 78: Gibraltar Life Beyond the Life Advisor Channel

    Gibraltar Life Beyond the Life Advisor Channel • Strengthening bank channel distribution by transferring Life Planners to bank branch based sales • Banks now commencing sales of life insurance in addition to annuity products • Well-established relationship with Teachers Association positions Gibralt

  79. Slide 79: Positioned for International Market Developments

    Positioned for International Market Developments Market Development Prudential Positioning Growing Demand for Lifetime client relationships Retirement Accumulation Well-established in Retirement Products Market through Associations Innovative, successful U.S. dollar retirement products 79 Investor D

  80. Slide 80: Japan's Demographic Change

    Japan’s Demographic Change Current Population: 127 Million People % of 65+ Age Group: 22% in 2008 30% in 2030 (1) Rapidly growing 36% in 2050 (1) pre-Retirement/ Retirement 100% Markets 22% 30% 36% 75% 50% 64% 59% 53% 25% 14% 11% 11% 0% 2008 2030 2050 Age 0-14 Age 15-64 Age 65+ 1) Source: Population

  81. Slide 81: Needs-Based Selling Over a Lifetime

    Needs-Based Selling Over a Lifetime 81 Investor Day 12.04.08

  82. Slide 82: Life Planners Serving Client Needs Through a Lifetime

    Life Planners Serving Client Needs Through a Lifetime Annualized Prudential of Japan New Business Second Sales to Existing Customers(1) Premiums 39% of Annualized ($ millions) New Business $250 Premiums $200 $150 $100 $50 $0 2003 2004 2005 2006 2007 1) Translated based on constant exchange rate of 1

  83. Slide 83: U.S. Dollar Retirement Products Attractive Value Proposition in a Growing Market

    U.S. Dollar Retirement Products Attractive Value Proposition in a Growing Market Prudential of Japan Gibraltar Life U.S.$ Denominated U.S.$ Denominated U.S.$ Fixed Retirement Income Retirement Income Annuity Death Protection Benefits Retirement Accumulation Flexibility Attractive Yields for Rates of

  84. Slide 84: Retirement Accumulation Products Contribute to High Product Portfolio ROE Potential

    Retirement Accumulation Products Contribute to High Product Portfolio ROE Potential USD USD Retirement USD Term Whole Life Income Annuity Mortality Expense Investment Targeted 20+% ROE Portfolio 84 Investor Day 12.04.08

  85. Slide 85: Positioned for International Market Developments

    Positioned for International Market Developments Market Development Prudential Positioning Growing Demand for Lifetime client relationships Retirement Well-established in Retirement Accumulation Products Market through Associations Innovative, successful U.S. dollar retirement products Greater Regul

  86. Slide 86: Positioned for International Market Developments

    Positioned for International Market Developments Market Development Prudential Positioning Growing Demand for Lifetime client relationships Retirement Well-established in Retirement Accumulation Products Market through Associations Innovative, successful U.S. dollar retirement products Greater Regul

  87. Slide 87: Enhancing Returns Through Proven Strategies

    Enhancing Returns Through Proven Strategies Investment Portfolio • U.S. dollar investments • Extending duration • Asset class diversification Access to Prudential Resources • Product and distribution channel skills • Experience in the U.S. Retirement business Opportunities for Expense Synergies • Sh

  88. Slide 88: Investment Portfolio Opportunities

    Investment Portfolio Opportunities U.S. Dollar “Natural hedge” for GAAP equity Investment Exposure Additional U.S. dollar exposure related to economic value Duration Extending asset duration reduces Lengthening risk profile relative to long-dated liabilities while increasing yield Asset Class Access

  89. Slide 89: Prudential International Insurance Japan Portfolios

    Prudential International Insurance Japan Portfolios (1) December 31, 2004 September 30, 2008 Government/Government related (primarily Japanese Gov't Bonds) 50% 47% Investment Grade Corporate Bonds (Aaa, Aa, A) Investment Grade Corporate 3% Bonds (Baa or BBB) 4% Commercial Loans 0% 1% 2% Below Invest

  90. Slide 90: International Division Financial Performance

    International Division Financial Performance Nine months Year Ended December 31, ended ($ millions) 2004 2005 2006 2007 Sept 30, 2008 Adjusted operating income pre-tax: Life Planner Business $515 $821 $938 $1,020 $864 Gibraltar Life 402 500 490 578 462 24% ROE(1) International Insurance 917 1,321 1,

  91. Slide 91: Prudential International Insurance Capital Redeployment

    Prudential International Insurance Capital Redeployment $ millions 5,778 $1,500 $6,000 1,142 $5,000 1,104 1,021 $1,000 905 $4,000 3,268 672 $3,000 505 552 541 $500 419 414 $2,000 273 151 $1,000 $0 $0 2002 2003 2004 2005 2006 2007 Cumulative 2002 - After Tax Adjusted Operating income Capital Redeploy

  92. Slide 92: International Divisional Goals

    International Divisional Goals • Sustainable AOI growth at solid double-digit rates • Sustainable 20% ROE’s • Strong free cash flow • Complementary group of International businesses with short and long-term growth potential 92 Investor Day 12.04.08

Prudential Financial — Investor Day (December 2008) on 6ix