Tiger Brands Limited · JSE:TBS

Tiger Brands — Investor Presentation (March 2016)

14 slides from Tiger Brands's investor presentation, Mar 1, 2016

  1. Slide 1: Tiger Brands Limited: Strategy Into Execution

    TIGER BRANDS LIMITED STRATEGY INTO EXECUTION Marc Eyres – Group Customer Executive 01 March 2016 1

  2. Slide 2: Agenda

    AGENDA 1. Background Customer Strategy & Priorities Towards 2020 2. Current Market Reality 3. Progress on Strategic Priorities Growing with Customers – Collaboration & Growth Workshops Growing with Customers – Retail Outlet Segmentation Growing in Store - Next Generation TBFS & ROAR Reporting Growin

  3. Slide 3: Background: Customer Strategy & Priorities Towards 2020

    BACKGROUND Customer Strategy & Priorities Towards 2020 STRATEGIC FRAMEWORK STRATEGIC INTENT TO BE THE GO–TO COMPANY FOR GROWTH AND EXECUTION CAPABILITIES WITH EVERY RETAILER STRATEGIC PRIORITIES GROWING CUSTOMER GROWING OPERATIONAL GROWING IN GREAT PLACE TO WITH PROFITABILITY DISTRIBUTION EXCELLENCE

  4. Slide 4: Current Market Reality: Must Fix/Must Do

    CURRENT MARKET REALITY Must Fix/Must Do MUST FIX MUST DO  GROWING WITH CUSTOMERS  GROWING IN STORE Modern Trade - Attractive channel, chain 500 ROAR stores compliant on OSA, & format Pricing, NPI, Promotions ― Strategy & Growth workshops Next Gen TBFS Model Customer marketing RACI embedded, Launch

  5. Slide 5: Growing with Customers: Collaboration & Growth Workshops

    GROWING WITH CUSTOMERS Collaboration & Growth Workshops  Identified opportunities through data analysis  Collaboration & Growth Workshops are key - Joint forward planning - Alignment of promotional plans to deliver improved shopper & sales benefit 5

  6. Slide 6: Retail Outlet Segmentation

    GROWING WITH CUSTOMERS & IN STORE Retail Outlet Segmentation Data for illustrative purposes only  New technology & tools to grow in store  R530m up for grabs by achieving fair share in priority outlets  Partnership with IRi  Live data discussed at store level will drive retailer vs. retailer com

  7. Slide 7: Growing in Store: Next Generation TBFS & ROAR Reporting

    GROWING IN STORE Next Generation TBFS & ROAR Reporting • 205 KVI’s • 785 Must Have Sku’s • 177 Sku’s price reads • Every second week 7

  8. Slide 8: Growing in Store: Next Generation TBFS & ROAR Reporting

    GROWING IN STORE Next Generation TBFS & ROAR Reporting Data for illustrative purposes only 8

  9. Slide 9: Growing in General Trade

    GROWING IN GENERAL TRADE • Senior resource appointed and in place from 01 Feb • Developing an effective RTM • 13 Metro Areas • 48 Frontier supply towns or townships • E.g. Burgersfort, Queenstown, Empangeni, Phutaditjaba, Upington, • 18 KZN, 5 EC, 11 Limpopo, 10 Mpumalanga, 4 NW, • Understanding Tra

  10. Slide 10: Tiger Brands has highest basket penetration in informal trade

    GROWING IN GENERAL TRADE Tiger Brands has highest basket penetration in informal trade Basket penetration Total Informal PnP Spar Shoprite Checkers % of all shopping trip that manufacturer features in Tiger Brands 11.4% 19.9% 11.8% 10.7% 7.9% 10.5% ABI 11.2% 10.8% 16.5% 16.8% 11.8% 18.5% Unilever 5.

  11. Slide 11: Households are spending more in independent trade

    GROWING IN GENERAL TRADE Households are spending more in independent trade Independent retail annual spend change Independent retail contribution of total basket spend Biggest spend shift from MT Current shoppers spending more Independent Retained Shifting total New/lost Independent retail last Buye

  12. Slide 12: Operational Excellence & Execution: Trade Category Management

    OPERATIONAL EXCELLENCE & EXECUTION Trade Category Management Lead category insight discussion & drive basket size • Partnership with key retail partners to ensure right range in right store • Brands have their fair share of the shelf • “Shoppertainment” with certain key categories e.g. breakfast 12

  13. Slide 13: Great Place to Work: Building Culture and Capability

    GREAT PLACE TO WORK Building Culture and Capability Customer Marketing Training & Development • Key Focus areas for 2016 ― Driving a growth hungry culture ― Investment in building capability in customer marketing • Broader programme focuses on professional skills & careers in customer marketing 13

  14. Slide 14: Summary: To be the Go-To Company for Growth & Execution

    SUMMARY To be the “Go-To” Company for Growth & Execution Capabilities Driving GROWTH through Driving GROWTH through Driving GROWTH through value in Modern Trade value in General Trade new channels Driving GROWTH through Driving GROWTH through Driving GROWTH through Customer Marketing Buying Groups T

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