NIQ Global Intelligence plc · NYSE:NIQ
NIQ Global Intelligence — CGA by NIQ — Investor Presentation (August 2023)
11 slides from NIQ Global Intelligence's investor presentation, August 2023
Slide 1: CGA by NIQ 2023 Channel Strategy Study
CGA by NIQ 2023 Channel Strategy Study Maximizing the beverage opportunity in various key On Premise channels by exploring consumer needs and how these differ by venue across a range of criteria
Slide 2: Channel Strategy Study 2023
Channel Strategy Study 2023 Following notable demand and feedback from clients, CGA by NIQ are launching the Channel Strategy Study for the US once again for 2023. The study will build and enhance on the effective structure used in 2022, to provide insights and clarity for suppliers on where the opp
Slide 3: Identifying the most valuable channels for your brands and categories
Identifying the most valuable channels for your brands and categories The 2023 Channel Strategy Study report will provide all the vital insights to succeed in each of the 11 channels covered. It is crucial for suppliers to understand how their brands and categories perform across different visit typ
Slide 4: Which channels are covered within Channel Strategy 2023?
WHICH CHANNELS ARE COVERED WITHIN CHANNEL STRATEGY 2023? The core report will help you understand the opportunities available across 11 specific channels. Accompanying individual deep dive reports will help you maximize possibilities within each channel to shape tailored strategies at a specific cha
Slide 5: The Channel Strategy 2023 report will provide you with
The Channel Strategy 2023 report will provide you with: A detailed understanding of key channels that underpin the On Premise sector, allowing for nuanced planning and execution A holistic view of the size of the prize in each of the 11 channels The ability to identify clear opportunities with
Slide 6: #1: The Core Report designed for Channel Strategy Development
#1: The Core Report designed for Channel Strategy Development The core report provides a holistic overview of different channels that formulate the wider On Premise. The comprehensive overview will allow Insight teams to fully understand what consumer profiles are most prevalent in each channel; whi
Slide 7: #2: Channel Deep-dives to facilitate building specific strategies
#2: Channel Deep-dives to facilitate building specific strategies Once the most important channels for your brand portfolio have been identified, the second set of deliverables will enable Brand, Marketing and CP&A teams to explore the detail within a specific channel to further refine strategies. T
Slide 8: What's new for 2023
What’s new for 2023 It is vital that the topic areas covered by our channel strategy project continue to reflect changes and innovations being seen in specific channels and across the On Premise more generally. As a result, we have added in several new elements to this year’s study: Expanded drink c
Slide 9: Investment
INVESTMENT PRE-COMMITMENT STANDARD PACKAGE PARTNERSHIP PACKAGE $17,000 for the core report $19,500 for the Core Report + 1 channel deep dive + 1 channel deep dive OR $65,000 for the core report and $75,000 for the core report and all 11 channel deep dives all 11 channel deep dives Additional channel
Slide 10: Other important information
Other important information METHODOLOGY: + Online quantitative survey + Focusing on 11 specific On Premise channels + 7,500 consumers who plan on visiting the On Premise in the next 3 months (ensuring a robust base of respondents for all channels explored) + Check level (CLiP) data will be used to s
Slide 11: Contact Us
Contact Us To learn more about the Channel Strategy 2023 Study or to speak to a member of the team, please feel free to get in touch: PATRICK BANNON MATTHEW CROMPTON Client Director Regional Director - Americas patrick.bannon@nielseniq.com matthew.crompton@nielseniq.com