Music Broadcast Ltd. · NSE:RADIOCITY
Music Broadcast — Investor Presentation (March 2021)
33 slides from Music Broadcast's investor presentation, Mar 19, 2021
Slide 1: Exchange filing cover letter
March 19, 2021 1. National Stock Exchange of India Ltd. 2. BSE Limited Exchange Plaza, 5th Floor Corporate Relationship Department Plot No. C/1, G Block; Bandra (East) Phiroze Jeejeebhoy Towers Mumbai 400 051 Dalal Street; Fort Mumbai 400 001 NSE Scrip Code: RADIOCITY BSE Scrip Code: 540366 ISIN: IN
Slide 2: Music Broadcast Limited Investor Presentation March 2021
Music Broadcast Limited Investor Presentation March 2021
Slide 3: Safe Harbor
SAFE HARBOR This presentation and the accompanying slides (the “Presentation”), which have been prepared by Music Broadcast Limited (the “Company”), have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any secur
Slide 4: Radio City Post Covid – Stronger, Smarter, Better
RADIO CITY POST COVID – STRONGER, SMARTER, BETTER Emerging out of the crisis with a stronger Balance Sheet- Zero debt and Cash /Cash Equivalents improved to Rs. 226 Cr ( Q3 21) Permanent Cost Savings of Rs 25 crs - Translating into a margin upside of 10% Radio Medium - Gained both on credibility and
Slide 5: Radio City – The Revenue Leap
RADIO CITY – THE REVENUE LEAP Q3 Ad-Volume Growth – YoY 9% With volumes back to pre-covid levels, we see yield improvement as the next step -2% Radio City Industry No of new clients/ advertisers on RC/Radio Market share 5,079 New advertisers who moved to radio will give it an upsurge as ticket size
Slide 6: Radio City – Experienced at Bouncing Back
Radio City – Experienced at Bouncing Back ! Radio City emerged stronger post the Sub Prime Crisis with CAGR of 15% over next 6 years including 2 years of 25%+ growth This time the scope to grow even bigger • More experienced team • Far greater revenue opportunities • Substantial cost savings impleme
Slide 7: Reaching the Multiverse
REACHING THE MULTIVERSE Always with the listener; anytime, anywhere
Slide 8: Increased Content Consumption
INCREASED CONTENT CONSUMPTION: More time at home has led to a heightened demand for content and an expansion of fan bases New routines are redefining the idea of prime time • Entertainment is no longer primarily an after-work or after-school affair. • A quarter of respondents watch TV or stream cont
Slide 9: Hybrid Consumption Here to Stay
HYBRID CONSUMPTION HERE TO STAY: People want a hybrid social experience • People are likely to take the best of both worlds, continue using digital for experiences that are convenient, but are likely to return to live events and concerts once it is safe • 42% of global consumers who watched a livest
Slide 10: Inclusive Diversity
INCLUSIVE DIVERSITY: People's appetite for culturally diverse content is growing • People have been exploring a diverse range of content, 49% of Americans listening to music in a non-English language. Similar trend of increase in Regional Music is seen in India • Example: across a survey of 17 count
Slide 11: Proliferation of Choice
PROLIFERATION OF CHOICE: From content to services, people are navigating the sea of options with help from others and algorithms UNPLATFORM: Fresh and Friends and family are original content drives tastemakers for new content people across platforms discovery • When people are deciding • Suggestion
Slide 12: Radio's role in the 21st century
While the days of the whole family huddling around the radio to listen to the evening news are long gone – it does not mean radio has lost its place. It just has a different role to play in the 21st century. - Nielsen
Slide 13: Nearly 20 crore people in India listen to FM radio
As per MRUC, nearly 20 crore people in India listen to FM radio every month, split nearly in half between urban and rural areas As per MRUC, Radio listenership grew by 13% in urban areas since the last research in 2019
Slide 14: FM Radio in India: Rise in Engagement
FM RADIO IN INDIA: RISE IN ENGAGEMENT Time spent → Time (in hours) listened to radio in a week (amongst regular listeners) TSL on radio continues to grow in India amongst regular listeners Source: AZ Research, TG 14+, Non metro 9 cities – Metro 6 cities, SEC ABC
Slide 15: Radio Has a Competitive Reach
RADIO HAS A COMPETITIVE REACH Number of regular consumers of media options (in Millions) 56 57 56 50 51 48 30 30 28 27 27 Pre Normal 21 During New Normal Social Media TV Radio Internet OTT Newspaper Source: AROI, All SEC 18+, Across 6 metros → Mumbai, Delhi, Bangalore, Pune, Hyderabad and Kolkata, R
Slide 16: Radio Among Top 2 High Engagement Medium
RADIO AMONG TOP2 HIGH ENGAGEMENT MEDIUM HH:MM 2.48 TV 3.3 2.07 Radio 2.36 1.12 Pre New Normal OTT 1.48 During New Normal 1.18 Social Media 1.36 0.36 Newspaper 0.48 Source: AROI, All SEC 18+, Across 6 metros → Mumbai, Delhi, Bangalore, Pune, Hyderabad and Kolkata, TSL (HH:MM)
Slide 17: Radio Is 2nd Most Credible Medium
RADIO IS 2ND MOST CREDIBLE MEDIUM Credibility Score Internet 6.44 Radio 6.27 Television 5.74 Newspaper 5.15 Social Media 4.66 Source: AROI, All SEC 18+, Across 6 metros → Mumbai, Delhi, Bangalore, Pune, Hyderabad and Kolkata
Slide 18: Even GOI Believes in the Reach and Credibility of the Medium
EVEN GOI BELIEVES IN THE REACH and CREDIBILITY OF THE MEDIUM Honorable Prime Minister of India Mr. Narendra Modi asked all Radio players to create positive environment in society to avoid fake news. He created a separate group along with RJs & engaged with different Radio stations to propagate posit
Slide 19: Power of Radio
POWER OF RADIO Radio performs different roles during the day Radio performs different roles during the day. It plays a significant role in building the reach in the morning time bands while it acts as a supplement medium in the evenings. Source: RAM, TG: AA 12+, TV- Source- TAM, TG: AA 10+; Period:
Slide 20: RadioCity - The First FM in India
RADIOCITY - The First FM in India Continuing the pioneering spirit CONTENT IPs EVENT IPs INTERNATIONAL RADIO CITY SUPER SINGER COLLABORATIONS LOVE GURU Ranked #1 in Mum, Blr and Del for 7 A country-wide talent-hunt for years+. The award-winning show singing, running successfully for based on relatio
Slide 21: RadioCity Way Forward
RADIOCITY WAY FORWARD Industry leader Extending dominance in the New Age 1. Reaching the increasingly Hybrid Media consumers 1. Pioneer in content – Day 1 FM brand 2. Leadership in Listenership and market share I. Multi Media deal 3. Very strong local city proposition “rag rag mein” II. Radio plus d
Slide 22: Ahead of the Curve – Digital Firsts
AHEAD OF THE CURVE – DIGITAL FIRSTS • 1st Web radio network in India • 1st FM Player to create a launch pad for Independent artists with Radio City Freedom Awards • 1st FM player to have a curated playlist on Apple music to worldwide audiences • 1st FM player to launch Web Radio on Amazon Alexa. • 1
Slide 23: Digital Strategy: 1. Audioscape
DIGITAL STRATEGY : 1. AUDIOSCAPE WEB RADIO STREAMING APPS PODCASTS • No geographic limitations • On-demand content • Variety- Music/Non-Music, • Fuelled by availability of wifi • Discovery of Song, Artist, series & spoken word • Radio City the 1st Indian • Cost of content acquisition • Highly differ
Slide 24: Digital Strategy: 2. Reach Monetisation
DIGITAL STRATEGY : 2. REACH MONETISATION CONTENT INFLUENCERS • Genres – Entertainment, Health, • Category experts, problem solvers. Humor, Finance, Sports • Authentic voice, personal connect • Multiple Languages - vernacular • Engaging content and better • Personalization- for every age retention of
Slide 25: Content Isn't King, It's the Kingdom
CONTENT ISN’T KING, IT’S THE KINGDOM • In this ever-evolving digital space nothing is permanent. • Brands are publishers and employees too. • The influencers too ride the temporary wave. • The formats of content – long or short or even platforms, come and go. • But what is here to stay is - Content
Slide 26: Content – Anytime, Anywhere
CONTENT – ANYTIME, ANYWHERE Distribution Personalization • While content is King, distribution is the • One size does not fit all. ‘King Maker’. • Personalization is the key to content • Unplatform your content. Let it follow consumption. your listener. Credibility Language • Fake news and Deep Fake
Slide 27: Different Strokes for Different Folks
DIFFERENT STROKES FOR DIFFERENT FOLKS YT SHORTS + REELS FB & YT TWITTER ▪ Who: 8-80 yrs. ▪ Who: Gen X and ▪ Who: Target Gen Z Millennials ▪ What: Long form content ▪ What: Short form ▪ What: Topical & which enables stickiness. content trending ▪ Types of content: ▪ Types of content: ▪ Types of Conte
Slide 28: Content in 9 Languages
CONTENT IN 9 LANGUAGES • Radiocity has created hit regional IPs like Peli Vaato (Gujarati), Style Mantra( Kannada), Viral City (Multiple languages), Taste of series( Tamil, Kannada), Star Katta (Marathi) • 67 Radiocity RJ influencers are from Tier 2 & Tier 3 markets specialising in regional language
Slide 29: Power of Influencers
POWER OF INFLUENCERS • People have high dependence on social media to take multiple decisions ranging from political to brand affiliation. • All Influencers are adept at Social listening i.e cashing in on what’s trending • Brands that are willing to associate with them see higher interactivity. • 83
Slide 30: Power of Radio + Digital
POWER OF RADIO+DIGITAL • It is the age of Hybridisation - workstyles, retail spaces, cars and above all media consumption. • Radio has the perfect blend of local content, music and RJs that listeners are loyal to and has mass reach. • Digital provides the ability to have one-on-one interactions, be
Slide 31: Straddling Multiple Media Spaces
STRADDLING MULTIPLE MEDIA SPACES REACH REVENUE Radio 2000 Crs Radio City Radio Radio and Digi – City Digi – Sphere 69 Million Sphere 241 Million Reach 14,000 Crs Reach Digi Universe 12,000 Crs
Slide 32: The Sky is not the Limit
“The Sky is not the Limit, It’s just the beginning of things limited by our sight’’ Katusiime Stephen
Slide 33: Thank you
Thank you Music Broadcast Limited Strategic Growth Advisors Pvt. Ltd CIN: L64200MH1999PLC137729 CIN: U74140MH2010PTC204285 Ms. Sangeetha Kabadi Mr. Jigar Kavaiya Email : sangeethak@myradiocity.com Email: jigar.kavaiya@sgapl.net Mr. Jimmy Oza Email: jimmyo@myradiocity.com