Slide 1: , SRE Pee ay
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Slide 2: Isopure History
ISOPURE HISTORY
Slide 3: History: Purity, Simplicity, Inspiration
PURITY WE ARE THE PURITANS OF PROTEIN SIMPLICITY ESSENCE CLARITY IS AT OUR CORE HISTORY INSPIRATION WE’RE FOR ENABLING EVERYDAY ASPIRATIONS
Slide 4: Belief
BELIEF 4
Slide 5: Isopurists
ISOPURISTS LEAD PRODUCTIVE, ISOPURISTS MEANINGFUL, GET-THINGS-DONE KIND OF LIVES IN HAPPY, HEALTHY BODIES Sports Nutri?on AAU: BSN 5
Slide 6: Big Data: Isopurists
ISOPURISTS 60/40 94% VERY LIKELY CONTINUED USAGE MALE / FEMALE ADOPTION BIG DATA 75% DAILY PRODUCT USE 83% PRE-DETERMINED PURCHASE DECISION Source: Isopure A&U Study (2016); 2015 Digital Media Results
Slide 7: Campaign: We're All More Than Muscle
WERE ALL MORE THAN MUSCLE WE ARE 100% | WE'RE A FAMILY OF | WERECLEAN. MEAN PURES | 3 FOR JOGGING | FoR'REAL isrw-tme | = OYMING | COMPLEX AND CARB-FREE | &2 LIFTING + PRESSING | HUMAN BEINGS
Slide 8: Campaign
CAMPAIGN
Slide 9: Campaign
CAMPAIGN
Slide 10: Activation: Isopure & Men's Health Ultimate Guy Search
ISOPURE & THE MEN’S HEALTH ACTIVATION ULTIMATE GUY SEARCH
Slide 11: Innovation: Isopure Amino Powder & RTD
ISOPURE AMINO POWDER & RTD WHAT THEY ARE? • Scientifically developed Amino combination for comprehensive mind and body recovery WHO THEY'RE FOR? INNOVATION • Current Isopurists, 69% of whom are already using aminos • New amino segment prospects, who demand label transparency and previously skeptical
Slide 12: Innovation: Isopure Natural RTD
ISOPURE NATURAL RTD WHAT IS IT? • Pure whey protein isolate clear protein drink without artificial colors, flavors or sweeteners. INNOVATION WHO IS IT FOR? • Consumers who seek convenient options that are closer to whole foods with no artificial colors, flavors or sweeteners HOW IS IT UNIQUE? • 20g
Slide 13: Innovation: Isopure Energy Powder
ISOPURE ENERGY POWDER WHAT IS IT? • A botanically sourced anytime energy solution, and the only from Isopure WHO IS IT FOR? INNOVATION • Energy consumers seeking a versatile energy solution; not just pre-workout • Consumers seeking energizers from nature rather than synthetically produced • Isopuris
Slide 14: Deep Pipeline of NPD and 2016 Launches
DEEP PIPELINE OF NPD AND 2016 LAUNCHES 14
Slide 15: GPN Marketing Approach: Inspire Consumers to Shift from Learning to Living
GPN MARKETING APPROACH: INSPIRE CONSUMERS TO SHIFT FROM LEARNING TO LIVING OUR BRANDS • TRUSTED PARTNER • PASSIONATE ADVOCATE • INSPIRE OTHERS • ENABLE ACHIEVEMENT • BRAND LOYAL • STRONGLY RECOMMEND • TRIAL • CONVERSION • AFFINITY/PREFERENCE • AWARENESS • EDUCATION • RELEVANCE 15