Vodafone Group Public Limited Company · LSE:VOD
Vodafone Group Public — Vodafone Group — Mobile Money Webinar (March 2013)
21 slides from Vodafone Group Public's conference presentation, Mar 5, 2013
Slide 1: Vodafone Group Plc Mobile Money Webinar
Vodafone Group Plc Mobile Money Webinar 5 March 2013 1
Slide 2: Disclaimer
Disclaimer Vodafone, the Vodafone logo, M-Pesa, the M-Pesa logo, Vodafone SmartPass and Vodafone Wallet are trade marks of the Vodafone Group. Other product and company names mentioned herein may be the trade marks of their respective owners. 2
Slide 3: M-Pesa
M-Pesa Michael Joseph Managing Director, M-Pesa 3
Slide 4: Market opportunity and drivers of mobile money
Market opportunity 120 Drivers of mobile money 100 • High levels of financial exclusion • Limited infrastructure for financial 80 services 60 • High level of mobile penetration 40 Leveraging the strengths of mobile 20 • Mass market, high volume service 0 • Small denominations Kenya Ghana Tanzania Ni
Slide 5: How does M-Pesa work?
How does M-Pesa work? Sender types in phone number of Sender receives notification recipient and amount to be sent of transaction completed Fee is deducted by mobile money provider from sender for service Key Principles • Low cost model suitable for most markets Money is sent • Pay per use model bas
Slide 6: M-Pesa continues to grow
M-Pesa M-Pesa highlights – December 2012 continues 17.3m 27% Active Year on Year to grow customers customer growth strongly $1.2bn Monthly P2P values 96,000 M-Pesa agents + customer churn benefit 6
Slide 7: What do customers use the service for?
What do customers use the service for? • M-Pesa is an effective collection and 1% 1% disbursement mechanism for consumers and businesses alike 22% • In order to process payments money must be deposited within the M-Pesa system 54% • 3rd parties are using M-Pesa to pay for 22% crop insurance, fund el
Slide 8: M-Pesa: live markets
M-Pesa: live markets Afghanistan • Launched February 2008 • Expanding financial access India • Pilot completed • Phased launch starting in Eastern circles Qatar • Launched November 2010 • Aimed at IMT Kenya • Launched 2007 • M-Shwari launched December 2012 Democratic Republic of Congo • Launched Nov
Slide 9: The future of M-Pesa
The future of M-Pesa • Continue to grow in existing markets • Identify and launch M-Pesa in other emerging markets, within the Vodafone footprint • To expand the products and services available to include: – international money transfer – insurance offerings – bill payments – savings and loans 9
Slide 10: M-Shwari
M-Shwari • Launched in November 2012 • A revolutionary new banking product initially launched in Kenya for M-Pesa customers • Enables customers to save and borrow directly via their phone • No additional paperwork required M-Shwari facts – December 2012 Ksh 976m Ksh 123m Amount of loans Amount of sa
Slide 11: Vodafone mPayments and mCommerce
Vodafone mPayments and mCommerce Christian Wirtz Group mCommerce Director 11
Slide 12: Our mCommerce vision
Our mCommerce vision By 2020 Vodafone customers will no longer use a physical wallet! • Vodafone Wallet for payments, loyalty, couponing and tickets • Vodafone SmartPass • Vouchercloud 12
Slide 13: Forecasts show significant growth potential in mobile payments
Forecasts show significant growth potential in mobile payments Mobile payment transaction value (US $bn)1 Contactless payments users (m)2 936 31 671 20 504 11 245 200 134 5 2 0 1 2012 2013 2014 2015 2016 2017 2012 2013 2014 2015 2016 2017 2018 1. Source: MindCommerce August 2012 2. Source: Strategy
Slide 14: The mCommerce ecosystem will create highly relevant customer propositions
The mCommerce ecosystem will create highly relevant customer propositions mMarketing Notification in inbox Targeted coupons “I will only receive “My intelligent push “My coupons match messages that are messaging inbox will my needs and I am relevant for me as help me to keep an rewarded if I use mar
Slide 15: Step-by-step development towards the integrated mCommerce wallet
Step-by-step development towards the integrated mCommerce wallet Smart plastic Vodafone enabling Integrated with App Wallet mCommerce wallet Vodafone-branded prepaid card & Wallet including a pre-activated & Reflects mCommerce ambition sticker, including mobile app and loaded Vodafone prepaid card a
Slide 16: The new mCommerce ecosystem will deliver several new revenue opportunities
The new mCommerce ecosystem will deliver several new revenue opportunities Freedom of choice Fully integrated Relevance Secure NFC 1st party 3rd party Integrated New services services Vodafone service services opportunities • Banks • Transport Profiles providers • Loyalty solutions • Enterprise solu
Slide 17: Vodafone SmartPass
The first financial service launch will help us to generate customer insights Product features Benefits Vodafone SmartPass Contactless Sticker Convenience Attaches to a handset so that you can pay “I don’t need to carry my wallet or cash to pay” by just tapping your phone A smarter way to pay Plasti
Slide 18: There are more NFC services to come
There are more NFC services to come Event Ticketing Identification Access • Last minute buy / yield • Secure online identification • Hotel, Campus and Home management • Improved eGovernment Access Solutions making key • Personalised tickets & targeting processes rings and badges obsolete • Faster ch
Slide 19: Q&A
Q&A 19
Slide 20: Glossary
Glossary • IMT – International Money Transfer • NFC - Near Field Communication technology is the global communication standard that enables mobile devices to securely communicate with a payment terminal • P2P - Person to Person transfer • Cash Out – Cash withdrawal • Airtime – Mobile airtime purchas
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