Unity Bancorp, Inc. · NASDAQ:UNTY

Unity Bancorp — Investor Presentation (April 2010)

19 slides from Unity Bancorp's investor presentation, Apr 29, 2010

  1. Slide 1: Exhibit 99.1

    Exhibit 99.1

  2. Slide 2: Unity's Accomplishments

    UNITY’S Accomplishments! ® Despite this challenging environment, Unity’s performance in 2009 included the following accomplishments: v Total assets increased 3.6 percent v Total deposits increased 7.2 percent v Further improvement in sales culture v Continued improvements in infrastructure v Excludi

  3. Slide 3: How the Economy Affected Unity

    How the Economy Affected UNITY ® Unity’s 2009 results were affected by: v Other-than-temporary impairment charges (“OTTI”) of $2.6 million in 2009 v Higher provision for loan losses due to the economy v Increase in past due accounts v Increase in collection costs v Increase in FDIC insurance v Weak

  4. Slide 4: Strategic Direction

    UNITY’S Strategic Direction ® One sales process with common goals ® Relationship-based business model ® New lending footprint ® Improve net interest margin ® Stabilize credit quality ® Effective cost control

  5. Slide 5: Branch Network

    UNITY’S Branch Network New Jersey Pennsylvania ® Hunterdon County ® Northampton County v Clinton v Forks Township v Flemington v William Penn v Whitehouse ® Middlesex County v Colonia v Edison v Highland Park v Middlesex v South Plainfield ® Somerset County v North Plainfield ® Union/Essex County v

  6. Slide 6: Recent and Future Highlights

    UNITY’S Recent and Future Highlights ® Brought items processing in-house - $175k per year ® ATM - a surcharge free network ® E-statements (“Go Green!”) ® Enhancements to electronic banking ® VISA gift cards ® Mobile banking ® Foreign currency exchange ® Online residential mortgage applications

  7. Slide 7: Marketing Initiatives

    UNITY’S Marketing Initiatives Introduced Integrated Multimedia Campaign Landing Page 764 average daily hits Google AdWords 747 Clicks & 758,005 impressions in our geo-targeted areas Newspaper Ads Across footprint Web Ads NJ.com LehighValleyLive.com HAWK microsite 99.9 The HAWK Radio Billboards

  8. Slide 8: Marketing Initiatives

    UNITY’S Marketing Initiatives Statistics 121 New Checking Accounts Opened; 31.93% increase over previous 60 day period $2,643,869 increase in Initial Deposits; 56.76% increase over previous 60 day period

  9. Slide 9: New Marketing Initiative

    UNITY’S New Marketing Initiative

  10. Slide 10: Unity vs. FDIC-Insured Commercial Banks Key Ratios

    For the 3 months For the 12 months ended 3/31/2010 ended 12/31/2009 All FDIC-Insured Unity Unity Commercial Banks Return on Average Assets 0.34% (0.12)% 0.09% Return on Average Equity 3.09% (5.29)% 0.85% Net Interest Margin 3.57% 3.22% 3.50% Total Nonperforming Assets to Total Assets 3.37% 2.90% 3.3

  11. Slide 11: Income Statement

    Income Statement (dollars in thousands)

  12. Slide 12: Net Interest Margin

    Net Interest Margin Prime Rate 5.25% 7.25% 8.25% 7.25% 3.25% 3.25%

  13. Slide 13: Total Asset Growth

    Ø In 2009, Unity grew total assets Total Asset Growth by 3.6% versus a decline of 3.8% for (dollars in millions) all FDIC-Insured Commercial Banks.

  14. Slide 14: Total Loan Growth

    Ø In 2009, Unity’s total loans Total Loan Growth declined 4.2% versus a 5.0% (dollars in millions) decline for all FDIC-Insured Commercial Banks.

  15. Slide 15: Nonperforming Loans by Category

    Nonperforming Loans by Category (dollars in thousands) 12/31/2009 12/31/2008 Category $ Value # of Loans $ Value # of Loans SBA 7(a) 6,559 75 4,228 49 SBA 504 5,575 2 4,600 3 Commercial 7,397 21 5,247 8 Residential Mortgage 5,578 13 1,808 7 Consumer 387 6 237 8 Total 25,496 117 16,120 75 Selected Ra

  16. Slide 16: Total Deposit Growth

    Ø In 2009, Unity grew total Total Deposit Growth deposits by 7.2% versus 3.1% for all FDIC-Insured Commercial Banks. (dollars in millions)

  17. Slide 17: Capital Ratios

    Capital Ratios Unity Bancorp, Inc. FDIC-Insured Commercial Banks

  18. Slide 18: Compelling Investment Considerations

    Compelling Investment Considerations ® Deep discount to book ® Knowledgeable and experienced management team ® Attractive branch franchise ® Improving bank fundamentals ® Positioned for economic rebound ® Insider ownership

  19. Slide 19: Growing with you!

    growing with you! The previous slides contained data from the following sources: ® FDIC-Insured Commercial Banks: v Obtained from FDIC.gov Quarterly Banking Profile

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