Slide 1: Social Media & Your Digital Community
SOCIAL MEDIA & YOUR DIGITAL COMMUNITY Enhance your social media tools. Ensure you are connecting with your target audience on the proper platforms. Share your story. Engage your audience. All in a trackable and reportable way!
Slide 2: Introductions
INTRODUCTIONS Eric W. Nutter Eric W. Nutter Vice President Owner Director of Marketing eric@slightrevision.com enutter@mybank.com
Slide 3: Questions for you
QUESTIONS for you
Slide 4: Today's Agenda
Today’s Agenda WELCOME PICKING CHANNELS CONTENT STRATEGY MAXIMIZE EFFORTS ENGAGEMENT PROVE THE VALUE
Slide 5: "I log off because I'm bored..."
“I log off because I’m bored. I log back on in five minutes …because I’m bored.”
Slide 6: Li at
Li at aL Oe ee OS 6« yives®
Slide 7: Choose the Right Channel
Choose the Right Channel • Facebook • 2.27 Billion Monthly Active Users • 10% of that is in the US • 77% College graduates use Facebook • 75% with Household Income > $75k use Facebook • Instagram - teens & young adults • Twitter - 20-somethings • LinkedIn - B2B, 30-49 • Pinterest - Women, 18-50 • Sn
Slide 8: Choose the Right Content
Choose the Right Content Facebook - Videos and curated content - Max 3 hashtags, at the end Instagram - High-res photos, quotes, Stories - 9 – 30 hashtags, at the end Twitter - News, blog posts, and GIFs - Max 3 hashtags, at the end LinkedIn - Jobs, company news, and professional content - Minimal,
Slide 9: Maximize
MAXIMIZE Get the most from your efforts. 02 SHARE Share the content appropriately. • Choose your channels. IDENTIFY • Break down into bite size chunks Find the appropriate content. 01 or “Micro Content” • Post as long form content: • Schedule / share your post over • Blog, long post, video, etc time
Slide 10: Create Engagement
Create Engagement Share. Comment. Like. Heart. Pin. Tweet. Engagement and interaction with your audience is most impactful for creating an online community. Talk to your audience. Encourage comments and conversation. Allow your organization’s personality to show.
Slide 11: Gary Vaynerchuk quote on ROI of social media
“When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.” Gary Vaynerchuk
Slide 12: Tracking Results
Tracking Results • Google Analytics • Facebook Pixel • Social Channel Insights • Post Scheduling Tools (HootSuite) • Post Creation Tools (MissingLettr) • Post Boosting Tools (Adespresso)
Slide 13: Wrap Up
Wrap Up • Have a Plan! • Choose your Channels • Create your Content Strategy • Maximize your Chances • for Exposure & Engagement • Review & Repeat (with improvements)
Slide 14: Social Media Audit
SOCIAL MEDIA AUDIT https://www.facebook.com/Eastern-West-Virginia- Community-Foundation-130566868758/
Slide 15: Questions?
QUESTIONS? Download resources from today’s presentation at: MyBank.com/presentation201906 Eric W. Nutter (304) 249-3273 eric@slightrevision.com