Adslot Ltd · ASX:ADS
Adslot — Peloton Capital Tech Forum (March 2021)
16 slides from Adslot's conference presentation, Mar 25, 2021
Slide 1: Adslot (ASX:ADS) Peloton Capital Tech Forum
For personal use only ADSLOT (ASX:ADS) Peloton Capital Tech Forum. k
Slide 2: Adslot: An Overview
ADSLOT: AN OVERVIEW For personal use only Leading global provider of workflow and trading automation technology for the digital advertising industry Global: HQ in Australia with operations in the US, UK, Germany and China Customer base encompasses some of the largest buyers and sellers of digital me
Slide 3: Our Business Units and Revenue Models
OUR BUSINESS UNITS AND REVENUE MODELS. For personal use only Product Description Primary Revenue Model A global digital media marketplace, enabling Trading Fees – a percentage of all media spend media buyers and sellers to trade premium on the platform is collected from the publisher. display advert
Slide 4: Adslot Media Marketplace Progress
For personal use only ADSLOT MEDIA MARKETPLACE PROGRESS.
Slide 5: Trading Digital Media Can Be Complex…
TRADING DIGITAL MEDIA CAN BE COMPLEX… For personal use only
Slide 6: …But It Doesn't Have To Be
…BUT IT DOESN’T HAVE TO BE. For personal use only • Buyer-seller direct, 100% of the time • Uses existing DMP/Ad server infrastructure • Bypasses RTB ecosystem and its many issues (fraud, data leakage, transparency, brand safety, viewability) • No additional data cost
Slide 7: Signing the World's Largest Buyers of Media
SIGNING THE WORLDS LARGEST BUYERS OF MEDIA For personal use only Rank* Hold Co Media Division Media Agencies** Trading Desks, Data and Barter 1 2 3 4 5 6 *By Global Media Billings **Not complete list Pilot Interim Trading MSA Signed Complete Agreement
Slide 8: Some of the World's Largest Publishers Are On Board
SOME OF THE WORLD’S LARGEST PUBLISHERS ARE ON BOARD. For personal use only *partial list • The Adslot Marketplace continues to attract Tier 1 publishers in the US, UK and Australia • Approximately 50% of the Comscore Top 50 in the US market are integrated on to the platform.** ** Excluding “walled g
Slide 9: We Have Brought On More Data Partners
WE HAVE BROUGHT ON MORE DATA PARTNERS. For personal use only Adslot Media has a substantial number of established data partnership that allow our clients to access their data and synchronise with our catalogue of publishers to enable buying of specific audiences. These include; During 2020 the Compa
Slide 10: Trading on the Platform Is Growing
TRADING ON THE PLATFORM IS GROWING. For personal use only • Over $20m traded over the Adslot Media platform in CY 2020 • September and December 2020 quarter represented consecutive record quarters • Active clients across all major markets – US, UK, Europe and Australia • Trading activity from agency
Slide 11: Recent Developments
For personal use only RECENT DEVELOPMENTS. 11
Slide 12: Four Primary Use Cases Driving Growth
FOUR PRIMARY USE CASES DRIVING GROWTH. For personal use only Over recent quarters we have clearly established four distinct use cases for the Adslot Media platform that will drive growth in trading over the longer term: 1. Large agency holding companies trading with prominent publishers in the US an
Slide 13: Recent Examples of Primary Use Cases
RECENT EXAMPLES OF PRIMARY USE CASES. For personal use only Orion Worldwide: • Barter trading division of Interpublic Group (IPG), allowing large advertisers to acquire advertising activity in return for stock or product • Adslot platform used to drive growth from existing clients and onboard furthe
Slide 14: The Year Ahead
For personal use only THE YEAR AHEAD.
Slide 15: Objectives for 2021
OBJECTIVES FOR 2021. For personal use only Adslot Media: • Activate currently contracted agency groups to drive strong growth in trading activity • Secure MSAs and activate remaining agency holding companies • Deploy further markets for the integrated Symphony – Adslot Media platform • Secure additi
Slide 16: Questions?
For personal use only QUESTIONS?