Phoenix Tours International, Inc. · TWSE:5706
Phoenix Tours International — Investor Conference 2011
28 slides from Phoenix Tours International's conference presentation, Aug 23, 2011
Slide 1: Profile of Phoenix Tours INT'L Inc.
Profile of Phoenix Tours INT’L Inc. XSecurity code：5706
Slide 2: History
History y Phoenix Tours was founded in 1957. y The capital of NTD 614,565,000 y First travel agency to be publicly listed in Taiwan’s Stock Market.
Slide 3: Awards
Awards y Awarded as the best travel agent in Taiwan by Tourism Bureau in the year of 1984, 1986, 1988, 1990, 1992 and 1995. y 1998 the Best Travel Product-cultural & Historic Package by Tourism Bureau, Taiwan. y Top 100 of Travel Awards-Best Travel Agency 1999/2000 by TO'GO Magazine. y 2001.02.04.05
Slide 4: Relational Enterprise
Relational Enterprise Phoenix Tours INT’L Inc. Orchid Express Orchidee Tours Int'l, Inc. Phoenix Publish (100%) (99.79%) (100%) Phil–Am Express Taiwan Orchid VIP Bus China Express Hua-Xia Tours Yulin Travel Travelarena Travel Service Insurance Agency, Co., Ltd(73.16%) Int’l, Inc.(100%) Service (100%
Slide 5: GSA of Taiwan
a a The only listed travel agent in Taiwan ©) JN hie 5 PHOENIX TOURS” Taiwan Orchid Express. Inc. La = (o) SE Al 4 Se Bt A BL ZS i] ey a a Alli talia <F) Eovarmn Y Air Philippines srivaro Lao Airlines y TRANSAERO > GSA of Taiwan
Slide 6: GSA of Taiwan
台灣中國運通股份有限公司 China Express Co., Ltd. X GSA of Taiwan
Slide 7: Boracay
菲美運通旅行社(股)公司 PHIL-AM Express Travel Service Int’l, Inc. X BORACAY direct charter flight
Slide 8: Structure of Phoenix Tours
Structure of Phoenix Tours Financial ＆ Operation Division Sales Division Information Division Long Haul Dept. Ticketing Dept. Account Dept. Cruises Dept. Commercial Account Financial Dept. N.E. Asia Dept. Wholesales Dept. Computer Dept. S. E. Asia Dept. Branches Inbound Tour Dept.
Slide 9: Organization Assets
Organization Assets Taipei （H.O.） Tao Yuan Shanghai Shin Chug Tai Chung Taiwan Chi Yi Tai Nan Kao Shying
Slide 10: Services Ranges
Services Ranges yworks as wholesaler and operator of outbound and inbound package tours, dealing with sub- agents and direct clients. y ticketing and hotel reservations. y all sorts of documents applications. yindividual traveler and incentive groups. y airlines package tours .
Slide 11: Organization Assets
Organization Assets y Phoenix tours Int'1 has 301 employees, all experienced, enthusiastic and ready to serve our clients at any time. y Phoenix tours Int'1, has handled more than 3,500 outbound groups (75,000 persons ) and 1000 inbound groups (25,000 persons) per year.
Slide 12: Service Item & Ratio
Service Item & Ratio unit：$NTD Products (%) Main 2009 2010 2011(1-6) Asia 11.52 % 23.21% 19% America 4.14 % 5.53 % 4% NZ & Aus. 7.57 % 6.71 % 6% Europe 31.93 % 28.38% 33% Cruise 3.58 % 3.83 % 4% Northern Asia 11.45 % 7.94 % 4% Mainland China 15.45 % 15.79 % 22% Domestic Tours 0.72 % 0.21 % 0.8% Inbo
Slide 13: Visitors Numbers of Recent Year
Visitors Numbers of Recent Year Year Visitors Growth rate 2005 3,378,118 +14.50% 2006 3,519,827 +4.19% 2007 3,716,063 +5.58% 2008 3,845,187 +9.24% 2009 4,395,004 +18.27% 2010 5,567,277 +26.67%
Slide 14: 2010 Inbound Visitors Analysis
2010 Inbound Visitors Analysis Country Passenger Growth rate Japan 1,080,153 7.94 % China 1,630,735 67.74% HK & Macau 794,362 10.51 % Singapore 241,334 24.06% Korea 216,901 29.38% Malaysia 285,734 71.11% USA 395.729 7.16% Europe 203.301 3.16% NZ & AUS 70.898 8.80%
Slide 15: Tourist from China
Tourist from China 2010 2009 +195.3% 2011(1-7) 2008 +195.3% About 698,000 2010(1-7) +7.31% less 31,000 (-4.25%) 2007 Source: Tourism Bureau
Slide 16: 40 Billions Business Opportunity
40 Billions Business Opportunity y 2010 all together 1.630.735 passengers. y 2011 Jan –July 698,000 (-4.25% YOY) y Average stay 6-8 days . y Average consumption US$ 250 per day. y Nearly 40 Billions foreign exchanges & business opportunity Source: Mainland affair Committee
Slide 17: Opportunities from Chinese visitors
Opportunities from Chinese visitors y Taiwan has lifted the ban and allowed Chinese visitors to visit Taiwan under group tours on July 04, 2008. y The open policy continued and up to July 18,2010, with total 31 provinces whose citizens are allowed to travel to Taiwan and 164 travel agents in China a
Slide 18: 2011 Chinese Visitors Analysis
2011 Chinese Visitors Analysis y Beginning from Q1 of 2011, the numbers of Chinese tourists has increased from the daily 3000 up to 4.000 passengers .However, the numbers decreased in the first half of 2011. The announcement of the approval of individual traveler from China. Starting from the end of
Slide 19: Mainland China visitor forecast
y We forecast Mainland China visitors of 2m in 2011 and 3m in 2012 . y Itinerary, tour fares been adjusted, age of tourists lower. y New hotels have joined the trade.
Slide 20: Beneficiary of individual travels
y The significance of traffic direct links, airfares play important role. y progress depends on politic. y Beneficiary of individual travels.
Slide 21: TOP 5
TOP 5 X Assessment of Tourism Bureau Phoenix Tours The award of The Best Travel Agent in Receiving Chinese visitors .
Slide 22: Taiwan outgoing passengers
Taiwan outgoing passengers Year Members Growth rate 2005 8,208,125 +5.49% 2006 8,671,375 +5.64% 2007 8,963,712 +3.37% 2008 8,465,172 -5.56% 2009 8,142,946 -3.81% 2010 9,415,074 +15.62%
Slide 23: 2010 Outbound Destination TOP 5
2010 Outbound Destination TOP 5
Slide 24: Phoenix Tours in 2010 & 2011
Phoenix Tours in 2010 & 2011 y Travel market in 2010 has reached the peak due to the following reasons. 1.Economy growth rate up to 10%. 2.World Expo in Shanghai urged large numbers of passengers to visit China. 3.Sales income tax lower fro 25% to 17%. 4.No natural or human disaster other than the v
Slide 25: Business in 2011 analysis
y Business in 2011 analysis: y The waive of Europe Shengen Visa, the exchange rate between Euro and USD . is comparatively low , it will benefit the Euro products. y Phoenix has purchased 32 sight-Seeing coaches to cater for the need. y Many holidays in consecutive which the sales of low season will
Slide 26: Home based travel agents and travel insurance investment
y Policy of home based travel agents has been implemented. y Investment of travel insurance agent.
Slide 27: Consolidated income statements
Consolidated income statements 2008 2009 2010 2011(1-6) Operating Revenue 2,160,969 1,654,181 2,409,699 1,223,502 No-operating Revenue 30,153 36,778 103,993 16,724 Net Profit 81,443 81,167 221,703 73,582 EPS 2.40 2.24 5.70 1.16 Unit：thousands of NTD
Slide 28: Thank You
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