Star Fashion Culture Holdings Limited · NASDAQ:STFS
Star Fashion Culture — IPO Roadshow (August 2024)
23 slides from Star Fashion Culture's IPO roadshow presentation, Aug 23, 2024
Slide 1: Star Fashion Culture Holdings
o STAR FASHION CULTURE HOLDINGS Proposed Nasdaq Symbol: STFS ,) August 2024 f
Slide 2: Forward-Looking Statements
FORWARD - LOOKING STATEMENTS This presentation contains forward - l ooking statements that invo l ve substantial risks and uncertainties, in some ca s es, you can identify forward - looking statements by the words "may," "might," "will, " "could," "would," "should," "expect," "intend," "plan," "goal
Slide 3: Free Writing Prospectus Statement
FREE WRITING PROSPECTUS STATEMENT This free writing prospectus relates to the proposed initial public of f ering of the Class A ordinary shares ( " Class A Ordinary Shares " ), par value US$ 0.0000 1 per share, of Star Fashion Culture Holdings Limited (the " Company " ), which are being registered o
Slide 4: Offering Summary
OFFERING SUMMARY Transaction Details STAR FASHION CULTURE HOLDINGS LIMITED lssuer Class A Ordinary Shares Securities STFS Proposed Nasdag Capital Market Symbol 8,700,000 Class A Ordinary Shares and 1,300,000 Class B Ordinary Shares are outstanding as of the date of this prospectus. Number of Ordinar
Slide 5: Industry Profile, Competitive Advantage, Management and Directors, Financial Figures
INDUSTRY PROFILE COMPETITIVE ADVANTAGE MANAGEMENT AND DIRECTORS FINANCIAL FIGURES
Slide 6: Industry Profile
INDUSTRY PROFILE Ga
Slide 7: Industry Profile
INDUSTRY PROFILE Star Fashion is a content marketing solutions services provider with a mission to offer high - quality diversified services. We offer services focusing on (i) marketing campaign planning and execution; (ii)of fl ine advertising services ; and (iii) online precision marketing service
Slide 8: Overview of Content Marketing Market in the PRC
Content marketing mainly refers to content - oriented marketing activities, mainly including marketing campaign planning and execution and offline advertising. Marketing campaign planning and execution refers to the process that includes researching, planning, and executing an event. Offline adverti
Slide 9: Overview of Precision Marketing Market in the PRC
Precis ion marketing refers to using data and relationship - building to target a brand's customers precisely Precision marketing is also regarded as a form of content marketing. In precision marketing, marketers rely hea vily on market segmentation to analyze a certain shopper's specific wants, nee
Slide 10: Competitive Advantage
COMPETITIVE ADVANTAGE y
Slide 11: Marketing Campaign Planning and Execution
Our primary services include marketing campaign planning and execution, where we have marketed a variety of events including marathons, sports events, and music festivals. We may provide in - house designed marketing solutions for customers looking to inc rease exposure to their product or event. We
Slide 12: Offline Advertising and Online Precision Marketing
Offline Advertising Services We offer outdoor advertising solutions to customers, tailoring marketing strategies to the customer's requests , w e are able to work with suppliers to provide marketing materials, including in - house designing and arranging for p hysical displays at various outdoor loc
Slide 13: Organizational Structure
ORGANIZATIONAL STRUCTURE 1. Star Fashion Culture Holdings Limited — the Registrant ; 2.Xiamen Star Fashion Culture Media Co., Ltd. — the PRC operating subsidiary of the Group.
Slide 14: Our Competitive Strengths
Established reputation ； Diverse distribution channels; A strong and loyal corporate client base; An experienced management team able to leverage the capabilities of our organization. We believe our main competitive strengths are as follows OUR COMPETITIVE STRENGTHS
Slide 15: Our Business Strategies and Future Plans
Developing in - house intellectual property; Seize new opportunities for content marketing services; Develop and deepen relationship with corporate customers; and A ttract and recruit highly - qualified professionals to join our team. Our business strategies and future plans are as follows OUR BUSIN
Slide 16: Management and Directors
o MANAGEMENT AND DIRECTORS y }
Slide 17: Management and Directors
Mr. LIU Xiaohua has been our chief executive officer and Director since August 11, 2023. Mr. Liu has had over 6 years of management experience. Mr. Liu has been working as supervisor of our operating subsidiary, Star Fashion (Xiamen), since July, 2023. From July 2021 to June 2023, Mr. Liu has been a
Slide 18: Management and Directors
Ms. WEI Meizhong will be our independent director effective upon effectiveness of this registration statement. Ms. Wei has had over 20 years financial experience. Since 2019, she was executive director and CFO of Xiamen Yushu Trading Co., from 2008 to 2022, she was CFO of Fujian Zhonghengjia Constru
Slide 19: Management and Directors
MANAGEMENT AND DIRECTORS Independent Director Mr. GUNG Leut Ming will be our independent director effective upon e f fectiveness of this registration statement . Mr. Gung has had over 8 years of experience in the field of finance. From May 2016 to September 2020, he was a financial strategist at Guo
Slide 20: Financial Figures
FINANCIAL FIGURES Ga
Slide 21: Revenue & Net Income Analysis (Years Ended June 30)
For the years ended June 30, Revenue & Net Income Analysis FINANCIAL FIGURES 2023 2022 69,039,405 35,370,208 Total revenue （ RMB ） 7,817,760 2,486,414 Net profit （ RMB ） 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 2022 2023 Revenue （ RMB ） Net income （ R
Slide 22: Revenue & Net Income Analysis (Six Months Ended December 31)
FINANCIAL FIGURES FY 2023 FY 2022 53,411,829 52,912,989 Total revenue （ RMB ） 7,864,163 6,984,980 Net profit （ RMB ） For the six months ended December 31, Revenue & Net Income Analysis 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 FY2022 FY2023 Revenue （ RMB ） Net income （ RMB
Slide 23: Thank You
) . THANK YOU
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