Anheuser-busch Inbev Sa/nv · EURONEXT:ABI

Anheuser-busch Inbev Sa/nv — Investor Presentation

24 slides from Anheuser-busch Inbev Sa/nv's investor presentation

  1. Slide 1: Building a blockbuster premium brand

    Building a blockbuster premium brand Matt Che Marketing Director- Budweiser, APAC

  2. Slide 2: Personal introduction

    Personal introduction Matt Che Master of Arts, Marketing, University of Birming- ham UK Hire date 06/2006 Working Location ages Brand Director — Budweiser, APAC HQ 12/2014 — Present: Director — Budweiser China ABInBev 04/2010-11/2014: Director —- Harbin, APAC HQ, ABInBev 11/2008 - 10/2009: Associate

  3. Slide 3: Budweiser continue to be the most preferred brand in China among premium drinkers

    Budweiser continue to be the most preferred brand in China among premium drinkers 40.0 35.0 30.0 25.0 20.0 Tsingtao 15.0 10.0 Carlsberg 5.0 Heineken 0.0 2011 2012 2013 2014 2015 Budweiser vs. Competitors *Premium Drinkers defined as consumers who have consumed premium beer brands during past 4 weeks

  4. Slide 4: Winning brand position

    Winning brand position Be free to live the life of your dreams Ambition Freedom Authenticity

  5. Slide 5: Winning brand position

    Winning brand position Be free to live the life of your dreams Leading trends and Own meaningful Icon of premium culture celebration

  6. Slide 6: Earn trust to enhance premium image

    Earn trust to enhance premium image Building trust Is a key drive of Premium

  7. Slide 7: Full channel executions to drive brand performance

    Full channel executions to drive brand performance (Mar.2015- Jun.2015) 90,340 POC executions 32 signature events NL CR KA Topline +26% Volume +23% Brand T1F(top 1 favorite) +16% (Data vs. LY)

  8. Slide 8: Disruptive definition of premium

    Disruptive definition of premium

  9. Slide 9: aly

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  10. Slide 10: Winning brand position

    Winning brand position Be free to live the life of your dreams Leading trends and Own meaningful Icon of premium culture celebration

  11. Slide 11: Shape & Lead consumer trend through music platform

    Shape & Lead consumer trend through music platform From 2006-2012

  12. Slide 12: FOR MUSIC

    FOR MUSIC

  13. Slide 13: Leading artists collaboration

    Leading artists collaboration 2014 2015 Leehom Wang+ Avicii Jane Zhang+ Tiesto

  14. Slide 14: Shaping culture with Budweiser Storm

    Shaping culture with Budweiser Storm 2014 Shanghai 2015 Shanghai+ Shenzhen

  15. Slide 15: Innovative experience at NL

    Innovative experience at NL XKTV is rolling out nationwide

  16. Slide 16: Slide 16

  17. Slide 17: Winning brand position

    Winning brand position Be free to live the life of your dreams Leading trends and Own meaningful Icon of premium culture celebration

  18. Slide 18: We successfully activated CNY for many years

    We successfully activated CNY for many years 2011 2012 2013

  19. Slide 19: 2014 Celebration campaign to build the icon of celebration

    2014 Celebration campaign to build the icon of celebration

  20. Slide 20: Slide 20

  21. Slide 21: Capture celebration occasion at high-end Chinese restaurant – Budweiser Supreme

    Capture celebration occasion at high-end Chinese restaurant – Budweiser Supreme

  22. Slide 22: Co work with top life style TV program

    Co work with top life style TV program

  23. Slide 23: 124. | eae

    124. | eae CHER NIC <i lupe ECC BnmS STRMN iT PW O1S FB Ai ALTAR is MO shee 2" aM

  24. Slide 24: We have the WINNER, The journey has just begun…

    We have the WINNER, The journey has just begun…

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