Transcontinental Inc. Class A · TSX:TCL.A
Transcontinental Inc. Class A — Investor Presentation (2014)
27 slides from Transcontinental Inc. Class A's investor presentation, Aug 10, 2014
Slide 1: CASL: Canada's Anti-Spam Law, Webinar One - Consent
CASL Canada’s Anti-Spam Law Webinar One - Consent 2014 1
Slide 2: Disclaimer
Disclaimer The information included in this presentation may not reflect the views of Industry Canada, or the Canadian Radio-television and Telecommunications Commission. This information was created to provide a practical application to CASL. None of the information provided should be used as legal
Slide 3: Purpose
Purpose “An Act to Promote the efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and Telecommunications Commission Act, the Competition Ac
Slide 4: Three Primary Rules
Three Primary Rules Today May 1 June 3 Webinar 1: Webinar 2: Webinar 3: Consent Opt-in & Identification Unsubscribe & CASL Review 2014 2014
Slide 5: Agenda
Agenda Background Consent Grandfathering Consent Getting ready 2014 5
Slide 6: Background / Review
Background / Review 2014
Slide 7: Background
Background MAY 2004 MAY 2010 MARCH 2012 JULY 2014 IC establishes task Re-introduced as CRTC presents CASL Enforcement force on spam Fighting Internet & final regulations begins. Law is enforceable Wireless Spam Act and compliance is required (FISA) APRIL 2009 DECEMBER 2010 DECEMBER 2013 JULY 2017 Bi
Slide 8: CASL Review
CASL Review LEGISLATION DETAILED RULES CONSENT FINES ENFORCEMENT Against unsolicited For commercial Sender must attain Up to $10 million No minimum # electronic electronic messages some form of consent for corporations to be caught communication sent from or before sending CEM and $1 million accesse
Slide 9: What Does CASL Cover?
What Does CASL Cover? • Commercial electronic messages • Installation of computer programs • Altering transmission data Note: exemptions apply 2014 9
Slide 10: CASL Exclusions
CASL Exclusions • Personal and family relationship • B2B • Inquiry message • Response to enquiry • Legal message • Closed platforms • Foreign messages • Charity and political parties 2014 10
Slide 11: Consent Overview
Consent Overview 2014 2014
Slide 12: Consent: Express vs Implied
Consent: Express vs Implied Oral Express Written Non business relationship Published info Implied Business relationship Disclosure 2014 12
Slide 13: Express Consent Overview
Express Consent Overview • Express Consent: • Does not expire – Best practices still recommended • Recipient stated they would like to receive CEMs from sender. • Must make positive action to grant consent • Inaction will not grant express consent (pre-checked box) 2014 13
Slide 14: Express Consent Overview
Express Consent Overview Express Consent Breakdown: • Oral • Call centre • Point of sale • Written • Web from / Preference centre • Subscription form • Point of sale • Ballet boxes 2014 14
Slide 15: Consent Overview: Implied Consent
Consent Overview • Implied Consent: • Consent expires in 24 months* • Expiry resets after every transaction • Mostly obtained by interaction or relationship • Renewed implied consent trumps opt out – Beware of best practices *Some forms of consent will have different expiry windows 2014 15
Slide 16: Consent Overview
Consent Overview Implied Consent: • Non-Business Relationship • Membership – (Not for profit) • Volunteer Work Performed • Published Information • Blog • Trade Journal • Business Relationship • Purchase • Written contract • Disclosure • Business card at a tradeshow *Some forms of consent will have d
Slide 17: Special Consent - Forward to a Friend
Special Consent - Forward to a Friend 2014 17
Slide 18: Consent Exemptions
Consent Exemptions (Unsubscribe and ID Requirements still apply) • Requested quotes • Commercial transactions with recipient’s prior agreement • Warranty or safety information • Subscription or membership information • Employment or benefit plan information • Delivery of goods or services • Referral
Slide 19: Grandfathering Consent
Grandfathering Consent 2014 2014
Slide 20: Grandfathering Consent
Grandfathering Consent Business/non-business relationships Oral Published Written info Disclosure Express Implied Burden of Proof 2014 20
Slide 21: Getting Ready
Getting Ready 2014 2014
Slide 22: Getting Ready: Opt-in Page
Getting Ready: Opt-in Page Red Earth 123 Toronto St Toronto, Ontario M4P-2Y3 www.redearth.com 2014 22
Slide 23: Identify/Audit
Identify/Audit • Identify your database. • Audit data storage • Re-permission strategy • Mail stream separation (Express/Implied) • Business logic around implied vs express consent • Audit partners • Purchased or fabricated lists • Review / modify your opt in procedure 2014 23
Slide 24: Grandfathering of Consent
Grandfathering of Consent Expressed Implied Burden of proof 2014 24
Slide 25: Guidance from CRTC: Information Bulletins
Guidance from CRTC: Information Bulletins Bundling of Forms of Pre- Confirmation request for gaining oral checked of consent consent consent boxes 2014 25
Slide 26: Summary
Summary • Express vs Implied Consent • Special Consent • Grandfathering of Consent • Expiry of Consent • Exclusions of Consent / CASL 2014 26
Slide 27: Contact
CONTACT Ryan Moss Director, ISP & Client Relationship TC Media ryan.moss@tc.tc 416-361-3522 X 238 ? 2014