Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q4 FY23 Earnings Presentation
25 slides from Bajaj Consumer Care's earnings presentation, May 3, 2023
Slide 1: Exchange filing cover letter: Investor Presentation
bajaj coNsuMER cARE May 3, 2023 DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, ‘G’ Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Bandra East,
Slide 2: Investor Presentation Q4 & FY23
b~~ CONSUMER CARE INVESTOR PRESENTATION Q4 & FY23
Slide 3: Index
Index bajaj CONSUMER CARE 1. Executive Summary 2. Hair Oil Market Trend 3. Business Highlights 4. Business Operations 5. Financials 2
Slide 4: Executive Summary
Executive Summary bajaj CONSUMER CARE Sales • Volume growth of 9.9% in Q4 FY23 and 5.6% in FY23 YoY Standalone Sales (Rs. in Crore) 8.4% 938.1 • Value growth of 11.7% in Q4 FY23 and 8.4% in FY23 YoY, Hair oil grew by 11.9% in 865.5 Q4 FY23 and by 8.1% in FY23 • NPDs grew by 2.1X in FY23 to INR 113 c
Slide 5: Hair Oil Market Trend
Hair Oil Market Trend bajaj CONSUMER CARE Value Growth % Volume Growth % • Overall, Hair Oil market declined similarly in both ■ Urban ■ Rural ■ All India ■ Urban ■ Rural ■ All India 3.7% 4.1% Value and Volume terms in FY23 in spite of inflation, implying mass market -0.5% products have performed -1
Slide 6: Business Highlights
BUSINESS HIGHLIGHTS
Slide 7: Channel Performance Highlights
Channel Performance Highlights bajaj CONSUMER CARE General Trade Organised Trade* International Business • Topline grew by 6.0% in Q4 • Growth of 42% in Q4 FY23 and 52% in • On a standalone basis, growth of FY23 YoY; flat in FY23 v/s LY FY23 v/s LY; Saliency increased by 1.4X 19.0% in FY23 v/s LY du
Slide 8: Brand Performance Highlights
Brand Performance Highlights bajaj CONSUMER CARE ADHO NPD Topline Growth Topline Growth Q4 FY23 11.4% Q4 FY23 25.7% FY23 2.3% FY23 115.0% • Sequential growth of 10.4% vs Q3 FY23 • Topline of NPD more than doubled in FY23 v/s LY • Volume growth of 9.1% in Q4 FY23 YoY • Almond Drops Extensions and Coc
Slide 9: ADHO
ADHO bajaj CONSUMER CARE - . . • ADHO registered a strong growth in both GT and OT in Q4 FY23 v/s LY • ADHO Sales growth for Q4 was powered by Small and Large packs • Strong Media presence across the quarter o HSM SOV of 15% o Digital presence on Social Media o TV & Social media campaign with New Br
Slide 10: ADHO Digital Marketing
ADHO Digital Marketing bajaj coNsUMER CARE Social Media behind New ADHO Community Marketing Power of Almond Campaign Campaign ~ kiliKI TV S')Wloon5 ui.t)'l9 ~1"WAT04 A)'USM'IOM Kturono is one ol the most talented ond w,so!M oetors in Bc:aywood. He Mom's lifestyle, beauty and hos been O part of seYef
Slide 11: Almond Drops Extension Portfolio – Almond + Argan, Serum and Soap
Almond Drops Extension Portfolio – Almond + Argan, Serum and Soap bajaj CONSUMER CARE ALMOND + ARGAN SERUM WITH OIL ALMOND DROPS SOAP Non-Sticky Hair Oil Moisturising soap with 3 Way Damage Protection Long Lasting Frizz Control Almond Oil & Vitamin E • Q4 FY23 saw scale up for AD Serum and AD Argan
Slide 12: Coconut and Amla Portfolio
Coconut and Amla Portfolio bajaj CONSUMER CARE Bajaj 100% Pure Coconut Oil • Consumer offtake and distribution buildup have been yielding results • Print media support given in select markets Bajaj Coco Onion • Brand supported with Consumer offers in Modern Trade & General Trade Amla • Share of Amla
Slide 13: Digital Portfolio
Digital Portfolio bajaj CONSUMER CARE !,pon<O«de Bajaj 100% Pure Castor Oil I Virgin & Cold Pressed Oil For Hair & Skin I Lustrous Shiny Hair & Moisturized Skin I 200 Ml • rl. 647 l 1 81 (f90.S0/100 ml) ~ (27% off ) S-lvc 51: o with c.oupon Sa\lc S-.i. more with Subsc.nbc & Save Get it by Tomorrow,
Slide 14: Considerable progress in our growth strategy
Considerable progress in our growth strategy bajaj CONSUMER CARE Pillars for Growth • Premiumisation of ADHO, ADHO regaining momentum and registering strong growth across all channels in Q4 • Expanding our Hair Oil Portfolio, Coconut and Amla Portfolios continue to perform well • Extending Almond Dr
Slide 15: Business Operations
BUSINESS OPERATIONS
Slide 16: Price Trends - Key Raw Materials & Mitigation
Price Trends - Key Raw Materials & Mitigation bajaj CONSUMER CARE Refined Mustard Oil (RMO) Price (INR / KG) Refined Mustard Oil (RMO) 178 Prices have corrected backed by 160 160 156 145 142 142 124 125 good harvest crop including Mustard and overall correction in global edible oil prices Q4 FY21 Q1
Slide 17: ESG
ESG bajaj CONSUMER CARE Packing Materials In line with 3R (Recycle, Reuse, Reduce) philosophy, we have taken the following steps in Q4 FY23 Reduce consumption of packaging material to reduce carbon footprint and GHG emissions. Optimization of specifications resulting in • Glass: Reduction in consump
Slide 18: Financials
| FINANCIALS
Slide 19: Expenses To Sales Trend - Standalone
Expenses To Sales Trend - Standalone bajaj CONSUMER CARE Material Cost Employees Cost ASP Other Expenses 47.0% 9.6% 19.0% 18.9% 12.1% 45.9% 11.6% 43.8% 8.8% 8.7% 17.2% 10.7% Q4FY22 Q3FY23 Q4FY23 Q4FY22 Q3FY23 Q4FY23 Q4FY22 Q3FY23 Q4FY23 Q4FY22 Q3FY23 Q4FY23 Material Cost Employees Cost ASP Other Exp
Slide 20: Financial Performance – Q4 & FY23 Standalone
Financial Performance – Q4 & FY23 Standalone bajaj CONSUMER CARE Rs in Crore Particulars Q4 FY22 Q4 FY23 YoY% FY22 FY23 YoY% Net Sales Value 216.1 241.3 11.7% 865.5 938.1 8.4% Other Operating Income 3.3 3.2 -2.3% 12.9 11.8 -8.1% Total Operating Income 219.3 244.5 11.5% 878.4 949.9 8.1% Cost of Goods
Slide 21: Standalone Balance sheet as of March 31, 2023
Standalone Balance sheet as of March 31, 2023 bajaj CONSUMER CARE Particulars 31.03.2023 31.03.2022 Particulars 31.03.2023 31.03.2022 ASSETS Rs in Crore EQUITY AND LIABILITIES Rs in Crore 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 45.8 45.2 (a) Share Capital 14.3 14.8 (b) Capita
Slide 22: Financial Performance – Q4 & FY23 Consolidated
Financial Performance – Q4 & FY23 Consolidated bajaj CONSUMER CARE Rs in Crore Particulars Q4 FY22 Q4 FY23 YoY% FY22 FY23 YoY% Net Sales Value 215.0 246.2 14.5% 867.1 949.1 9.5% Other Operating Income 3.3 3.2 -2.3% 12.9 11.8 -8.1% Total Operating Income 218.2 249.4 14.3% 880.0 960.9 9.2% Cost of Goo
Slide 23: Consolidated Balance sheet as of March 31, 2023
Consolidated Balance sheet as of March 31, 2023 bajaj CONSUMER CARE Particulars 31.03.2023 31.03.2022 Particulars 31.03.2023 31.03.2022 ASSETS Rs in Crore EQUITY AND LIABILITIES Rs in Crore 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 108.0 107.6 (a) Share Capital 14.3 14.8 (b) Ca
Slide 24: Safe Harbour Statement
Safe Harbour Statement bajaj CONSUMER CARE No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in al
Slide 25: Thank You
Thank You