Makuake, Inc. · TSE:4479
Makuake — Investor Presentation (June 2025)
33 slides from Makuake's investor presentation, Jun 3, 2025
Slide 1: IR Day
A VIFF IR Day
Slide 2: Theme of Session 1
Theme of Session 1 Medium-term management strategy and steps for strategy development through the fiscal year ending September 30, 2027
Slide 3: Representative Director Fumiaki Kiuchi
Representative Director Fumiaki Kiuchi
Slide 4: Executive Profile
Executive Profile April 2002 Joined Recruit Staffing Co., Ltd. October 2007 Joined Innovation Inc. January 2009 Joined CyberAgent, Inc. May 2013 Director of Makuake, Inc. . Secretary of Japan Association of Corporate Executives April 2023 (current) P P December 2024 Representative Director of Makuak
Slide 5: The World Makuake Aspires For
The World Makuake Aspires For * Guided by our vision and mission, we are striving for society enriched through the connection of the "new" that consumers seek and the "new" that companies wish to introduce to the world Create a world where worthy things Vision can come to be, grow and endure Connect
Slide 6: Factor Analysis of Makuake's Service Structure
Factor Analysis of Makuake's Service Structure + Gross amount of "support" pre-orders, a KGI of Makuake, can be broken down into factors of two axes relating to project owners and supporters. These factors interact with each other and multiply to create a structure that generates accelerated growth
Slide 7: Makuake's Business Model
Makuake's Business Model + Businesses can pre-sell their new products and services still in the planning phase on Makuake, while consumers, in the spirit of cheering on, can pre-purchase their products of interest through “support” pre-orders E98 20% Businesses commission Consumers =Project Owners =
Slide 8: Makuake Surpasses ¥100 Billion in Cumulative Support Pre-orders in 11 Years
Makuake Surpasses ¥100 Billion in Cumulative “Support” Pre-orders in 11 Years ® Makuake stmt aA ee (0008 eR. 250 HOIZEDY—E AHA SORA. SFT Td LB MD ME CM Copyright © Makuake, Inc. All Rights Reserved.
Slide 9: Products Launched through Makuake
Products Launched through Makuake + In addition to goods, a range of new products, including experiences such as new store openings and tickets to entertainment works, across a broad spectrum of genres from various regions are premiered daily on Makuake tt t nac00n Alcoholic beverages veose—-70e0xMm
Slide 10: Issues Facing the Company Based on Transaction Volume Trends to Date
Issues Facing the Company Based on Transaction Volume Trends to Date + While we expanded transaction volume in the pre-sales e-commerce market for new products and services and secured the top position, our flagship business is flow-type, making it susceptible to external environmental factors, maki
Slide 11: Support from Product Planning to Sales (Plan-Debut-Growth) by FY2027/9
Support from Product Planning to Sales (Plan-Debut-Growth) for Products to be Realized by FY2027/9 + From a focus centered on launching new products, we will transform our business model to one that provides continuous support to businesses from production to growth, centered on insight functions, a
Slide 12: New service: Makuake Insight
New service : Makuake Insight PAROMECCACGHALHWY ELAM? kHO=—zebHSEU ennennninllleiohia HEMFEOPOCANELS TOE ALY FORREDEDSALY A Vv Makuakel-BR EN CUS IRA EF — ZOD, Makuake 47-446 Copyright © Makuake, Inc. All Rights Reserved.
Slide 13: New service: Makuake STORE Mall
New service : Makuake STORE Mall ed ann ae tI I7IFZ& a BRROAY =o b AMCs SRL OMA, GLACE TT 7M. eo » Makuake STORE CRS Copyright © Makuake, Inc. All Rights Reserved rent Mahaska Sor P2—vaveD Te see rer Cy 277 | . he 4 mee [See Rakuten sortareen akuake#o ~ 2=-7eRi mae i. voteHas © Makuake Makuake STORE
Slide 14: The Environment Surrounding Businesses and Challenges Faced by Customers
The Environment Surrounding Businesses and Challenges Faced by Customers + As Japan's labor force declines, small and medium-sized enterprises and regional businesses, which account for the majority of our customers, are more likely to face labor shortages, forcing them to focus on their core compet
Slide 15: Makuake's Unique Business Assets that Contribute to Solving Customer Issues
Makuake's Unique Business Assets that Contribute to Solving Customer Issues + While developing various services, we have accumulated unique assets that can only be found at Makuake and not at other companies. We believe that these assets will be extremely effective in providing precise solutions to
Slide 16: Providing Solutions that Change Businesses' Resource Investment Points
Providing Solutions that Change Businesses' Resource Investment Points + By leveraging our unique assets to provide solutions for the Plan-Debut-Growth of products, we believe that businesses will be able to focus on their core competencies, while we will be able to accompany them over the long term
Slide 17: Targets for Each Business Year by FY2027/9
Targets for Each Business Year by FY2027/9 + We will transform ourselves from the largest platform for new product and service pre-sales into a business growth partner for challengers, and our medium-term milestone is to establish an overwhelming position in the domestic retail distribution market f
Slide 18: Targets and Future Revenue Outlook by FY2027/9
Targets and Future Revenue Outlook by FY2027/9 + Through business development in the Plan and Growth domains, we will increase the services we provide to each customer and expand revenue per customer by combining flow-type revenue with stock-type revenue, with the aim of achieving net sales of JPY 5
Slide 19: Theme of Session 2
Theme of Session 2 Human capital management plan and corporate culture improvement strategy for achieving the medium-term management plan
Slide 20: President and Representative Director
President and Representative Director Ryotaro Nakayanta- 0 “S <—
Slide 21: Executive Profile
Executive Profile April 2006 October 2010 May 2013 June 2018 All Rights Reserved Joined CyberAgent, Inc. Seconded to CyberAgent Ventures, Inc. President and Representative Director of Makuake, Inc. (Current) Director of Japan Venture Capital Association (Current) 21
Slide 22: Support from Product Planning to Sales (Plan-Debut-Growth) by FY2027/9
Support from Product Planning to Sales (Plan-Debut-Growth) for Products to be Realized by FY2027/9 + From a focus centered on launching new products, we will transform our business model to one that provides continuous support to businesses from production to growth, centered on insight functions, a
Slide 23: Targets for Each Business Year by FY2027/9
Targets for Each Business Year by FY2027/9 + We will transform ourselves from the largest platform for new product and service pre-sales into a business growth partner for challengers, and our medium-term milestone is to establish an overwhelming position in the domestic retail distribution market f
Slide 24: Targets and Future Revenue Outlook by FY2027/9
Targets and Future Revenue Outlook by FY2027/9 + Through business development in the Plan and Growth domains, we will increase the services we provide to each customer and expand revenue per customer by combining flow-type revenue with stock-type revenue, with the aim of achieving net sales of JPY 5
Slide 25: Human Capital Management Plan to Ensure the Realization of the Medium-Term Plan
Human Capital Management Plan to Ensure the Realization of the Medium-Term Management Plan by FY2027/9 + We have identified three major issues for realizing our Medium-Term Management Plan and will implement solutions while driving growth through human capital management, leveraging our employees' s
Slide 26: Status Targets for Human Capital Management Strategy by FY2027/9
Status Targets for Human Capital Management Strategy for Each Business Year by FY2027/9 + Wewill build a foundation for value judgment that will enable us to exceed our medium-term management targets, evolve the P-D-G (Plan- Debut-Growth) cycle led by the frontline, and aim to create a workplace whe
Slide 27: Analysis of Changes in Operating Profit for H2 of FY2025/9
Analysis of Changes in Operating Profit for H2 of FY2025/9 + In addition to regular SG&A expenses in H2, including personnel recruitment, we plan to incur a one-time expense of JPY 30 million for costs that were scheduled to be incurred in H1 but were postponed, and additional investments of approxi
Slide 28: Makuake's Source of Energy Mechanism: Makuake Mirai Marche
Makuake's Source of Energy Mechanism: Makuake Mirai Marche
Slide 29: Makuake's Source of Energy Mechanism: Production Site Tour
Makuake's Source of Energy Mechanism: Production Site Tour 29 Copyright © M. nc. All Right!
Slide 30: Makuake's Source of Energy Mechanism: Makuake Local Meetup
Makuake's Source of Energy Mechanism: Makuake Local Meetup ; ‘ ® Makuake Local Meetup | | ® Makuake Local Meetup . me ° HIRI. REHKI. MMI. KREYKI. 4/26(k) 18:00-21:00 QA == 7/12(k) 18:00-21:00 che xn aos pophelteet dupoeesk axateo7> os met Rann e292 . « 7 . a. (iy) eo Makuake Global Meetup © @Shenzhe
Slide 31: Disclaimer and Cautions Regarding Future Outlook
Disclaimer and Cautions Regarding Future Outlook m While the content of this document has been prepared based on generally recognized economic and social conditions as of June 3, 2025 and certain assumptions deemed reasonable by Makuake, Inc., it may change due to shifts in business environment and
Slide 32: IR Inquiries
Copyright © Ma IR Inquiries |IR@makuake.co.jp 32
Slide 33: Makuake
@® Makuake