Amer Sports, Inc. · NYSE:AS
Amer Sports — Investor Day (May 2009)
21 slides from Amer Sports's investor day presentation, May 27, 2009
Slide 1: Trends in the sporting goods market
CMD 2009 Trends in the sporting goods market Roger Talermo, President and CEO May 27, 2009
Slide 2: Disclaimer
Disclaimer • Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncerta
Slide 3: Annual sporting goods sales per capita
Annual sporting goods sales per capita Asia Canada $ 13 $ 284 EU Russia $ 177 $ 23 China Japan USA $5 $ 165 $ 338 Africa & ME India $5 $2 Americas Lat Am $134 $ 17 World avg. $ 38.9 3
Slide 4: Sporting goods sales in the US
Sporting goods sales in the US USA, retail sales, y/y, %, 3 rolling average USA, sporting goods sales, y/y, %, 3 months rolling average Source: Reuters EcoWin 4
Slide 5: Manufacturers' sales of sporting goods in the US
Manufacturers’ sales of sporting goods in the US Sporting goods, total Equipment 66 68 66 70 61 30 26 26 25 52 54 22 60 25 46 18 18 50 20 16 40 15 30 10 20 10 5 0 0 1996 2000 2002 2004 2006 2007 2008 1996 2000 2002 2004 2006 2007 2008 Apparel Footwear 29 30 29 13 30 14 12 12 23 24 22 12 10 25 9 9 17
Slide 6: Winter and Outdoor trends
Winterand Outdoor:trends
Slide 7: Alpine skis, total market development
Alpine skis, total market development (sell-in volumes) 6 Market trend 08/2009 Millions USA -12% 5 France -5% Austria -4% Italy -3% 4 Swiss -2% 3 2 1 0 01/02 02/03 03/04 04/05 05/06 06/07 07/08 Source: Amer Sports 7
Slide 8: Skier participation rates
Skier participation rates 70 65 60 Millions of days 55 USA 50 Austria 45 France 40 35 8
Slide 9: Winter Sports Equipment
LAL AMER SPORTS a Winter Sports Equipment WINTER SPORTS EQUIPMENT MARKET SHARES, SEASON 2007/08 (2006/07) GLOBAL MARKETS 2007/08 (2006/07) Alpine 31% (33) EMEA 59% (57] Alpine boot 33% [31] Americas 28% [29] Alpine ski & binding 29% [29] Asia Pacific 13% (14) Cross-country ski 37% (32) Snowboards 15
Slide 10: Bicycle production trend
Bicycle production trend High-end cycling component market approx. 3 billion euros Source: Nomura International (Hong Kong) Limited 10
Slide 11: Cycling market in 2008
Cycling market in 2008 30,0 Amount of bicycles (millions) 27 25,0 19 20,0 18 15,0 10 10,0 8 4 5 5 5,0 4 3 3 3 2 2 2 1 1 1 1 0,0 1 0 Source : Observatoire du commerce du cycle/Bike Europe 2008 11
Slide 12: Ball Sports trends
Ball Sports trends
Slide 13: Racket sports
LAL AMER SPORTS es Racket sports GLOBAL MARKET, EUR 0.5 BILLION (WHOLESALE) TENNIS PARTICIPATION, USA*!, Hy 9 MILLION 1 Tennis rackets 60% 2 Tennis balls 40% 20 ; pot 10 5 GLOBAL MARKET 0 1 Europe 35% 2 North America 31% 3 Japan 18% 4 Other 16% 00 01 02 03 04 05 06 07 08 *) Participated at least onc
Slide 14: Team Sports
LAL AMER SPORTS a Team Sports TEAM SPORTS, MARKET SHARES 2008 (2007), US American footballs 80% (80) TEAM SPORTS PARTICIPATION, USA, Basketballs 35% [33] MILLION Baseball gloves 33% (32] “0 Baseballs 27% (25) Baseball/softball bats 21% (19) 30 Soh] TEAM SPORTS, MARKET SHARES 2008 (2007), ho < | GLOB
Slide 15: Golf
LAL AMER SPORTS es Golf GLOBAL MARKET, EUR 3.8 BILLION (WHOLESALE) GOLF, TOTAL ROUNDS VOLUME, USA, MILLION 1 Clubs 70% 2 Balls 23% 550 3 Bags and gloves 7% . po Ted 450 400 GLOBAL MARKET North America 50% Japan 26% Europe 15% Other 9% 350 88 90 92 9 96 98 OO O02 O04 06 08 WN = Source: National Golf
Slide 16: Golf, annual rounds played in the USA
Golf, annual rounds played in the USA 2 1 0.7% 0.8% Annual y/y rounds played, % 0 -0,1% -0,1% -0,5% -1 -1.5% -2 -1.8% -3 -3.0% -4 2001 2002 2003 2004 2005 2006 2007 2008 Source: Allied Golf Associations 16
Slide 17: Fitness trends
Fitness trends
Slide 18: Fitness, health club memberships in US
Fitness, health club memberships in US Members in million 45 43 42 41 41 40 36 33 35 28 30 23 25 21 17 20 15 10 5 0 1987 1990 1993 1997 2000 2002 2004 2005 2006 2007 Source: IHRSA 18
Slide 19: The industry is in a period of low club growth in both the US and Europe
The industry is in a period of low club growth in both the US and Europe US clubs 2004 2005 2006 2007 2008 # of US clubs 26,830 29,069 29,357 29,636 30,022 % change 14.2 8.3 1.0 1.0 1.3 European clubs IHRSA data is inconsistent for total Europe. The U.K. club situation is a proxy for the most develo
Slide 20: The world's club members are concentrated in North America and Europe
The world’s club members are concentrated in the wealthy countries of North America and Europe # of memebers % of total (millions) 1. North America 48.4 45 2. Europe 38.9 36 3. Asia 8.8 8 4. South Africa 5.4 5 5. Australia 4.4 4 6. Africa 0.8 1 Total 107 100 Source: IHRSA 2008 Global Report (2007 da
Slide 21: Amer Sports
AMER SPORTS AMER SPORTS PERFORMANCE PRODUCTS FOR ALIWE SPORTS SALOMON ©&> Wikon SUUNTO A ATOMIC MPRECOR ARCTERYK Cmavic)D