Woodpecker.co Spolka Akcyjna · GPW:WPR

Woodpecker.co Spolka Akcyjna — Woodpecker.co — PeopleLinx + Woodpecker Go to Market Workshop (August 2023)

12 slides from Woodpecker.co Spolka Akcyjna's conference presentation, August 2023

  1. Slide 1: Creating a go to market outreach strategy

    “The role of marketing is to make sales easy” Creating a go to market outreach strategy

  2. Slide 2: Agenda

    Agenda Introductions Go to market strategy Defining your target markets Messaging based on audience Implementation for sales teams Performance optimization Takeaways and rules of the game Next steps

  3. Slide 3: Introductions

    Introductions Patrick Baynes, CEO at PeopleLinx Early LinkedIn employee; Gartner Cool Vendor Go to market advisor to hundreds of executives and entrepreneurs

  4. Slide 4: Introduction to PeopleLinx; System Implementation

    Introduction to PeopleLinx; System Implementation Dedicated Team Go-to-Market Planning Lead Scoring Prospect Lists Maximum Productivity Qualified Leads Message Creation System Implementation Enablement & Training

  5. Slide 5: Go to market strategy

    Go to market strategy Think of it as organizing and prioritizing your target markets Your strategy is NOT your business model; it’s about scaling it Look for the low hanging fruit; where you have the most traction

  6. Slide 6: Defining your target markets

    Defining your target markets Industry matters; size matters; title matters; location matters With target markets defined, you know list and messaging needs Third Target Primary Target Secondary Target Business Type (Industry): Non-Profit Business Type (Industry): Manufacturing Business Type (Industr

  7. Slide 7: Messaging based on audience

    Messaging based on audience Audiences use different language, care about different outcomes and credibility Education is schools; Financial services are firms; Hospitality is hotels/resorts Schools care about students; Firms about clients; Hospitality about guests Landing pages Improve messaging, le

  8. Slide 8: Implementation for sales teams

    Implementation for sales teams Approved Approved Automated prospects messaging outreach Check-ins and Targeted Lead scoring optimization follow through and alerts

  9. Slide 9: Performance optimization

    Performance optimization Commit to 1-2+ markets with a full stack of marketing touchpoints Committing means continuous top of funnel marketing; hold steady Add and test new target markets to continue learning and diversifying your base You can test: ● Warm vs cold Performance optimization ● Company

  10. Slide 10: Takeaways and rules of the game

    Takeaways and rules of the game 1. Think of it as organizing and prioritizing your target markets 2. Your strategy is NOT your business model; it’s about scaling it 3. Look for the low hanging fruit; where you have the most traction 4. Industry matters; size matters; title matters; location matters

  11. Slide 11: Thank you and next steps

    Thank you and next steps Get in touch: info@PeopleLinx.com | www.PeopleLinx.com Lead Scoring Application: https://woodpecker.co/integrations/PeopleLinx/

  12. Slide 12: Go to market faster & win more deals

    Go to market faster & win more deals

Woodpecker.co — PeopleLinx + Woodpecker Go to Market Workshop (August 2023) on 6ix