Cardlytics, Inc. Common Stock · NASDAQ:CDLX
Cardlytics, Inc. Common Stock — Q2 2021 Earnings Presentation
26 slides from Cardlytics, Inc. Common Stock's earnings presentation, Aug 3, 2021
Slide 1: Earnings Presentation Q2 2021
August 3, 2021 Earnings Presentation Q2 2021 fl Cardlytics
Slide 2: Disclaimer
Disclaimer ‘This presentation includes forward-looking statements. All statements contained in this presentation other than statements of historical facts, including statements regarding expectations about future financial performance or results of Cardlyties, Inc. ("Cardlytics," “We,” “us,” or “our
Slide 3: We power a native ad platform in our partners' digital channels
Slide 4: Cardlytics provides a scaled solution based on purchase intelligence
Cardlytics provides a scaled solution based on purchase intelligence Distinctive Benefits 288 > 1 67M for Marketers Monthly Active Users“ Reach valuable banking customers Operate in a brand-safe, privacy-protected, — ») $3 6T trusted digital channel ey ° in Annual Spend®) Market to the most valuable
Slide 5: Cardlytics is focused on five strategic initiatives to create shareholder value
Cardlytics is focused on five strategic initiatives to create shareholder value Drive long-term growth & operating leverage Self-service portal Grocery & CPG at scale Product & category offers Next gen customer experience Continued expansion of MAUs and advertising budgets while realizing the value
Slide 6: Dosh Overview
Dosh Overview Innovative Platform Partnerships with Long-Term Potential New Advertising Solutions Customer Engagement DOSH | Founded in 2016 | Headquartered in Austin, TX Converting high-value customers on behalf of new advertiser and fintech partners while helping more consumers save money Doshis t
Slide 7: Bridg Overview
Bridg Overview Bridg | Founded in 2010 | Headquartered in Los Angeles, CA Accustomer data platform working with leading retailers to help them understand and reach customers using product-level insights Product-level Insights * Access to SKU and UPC data through its client relationships . - + Connec
Slide 8: Financial Information & Operating Metrics
Financial Information & Operating Metrics
Slide 9: Trended Consolidated Results
Trended Consolidated Results mmm Revenue = @ Adj. Contribution” — @ Billings” Q320 420 ia Q22t le GAAP m a ome
Slide 10: Billings and Adjusted Contribution best reflect performance
Billings and Adjusted Contribution best reflect performance rE oon ings Total in aggregate paid by marketers Consumer Incentive Set by CDLX to achieve marketing objectives; can fluctuate based on desired outcome Enhanced Consumer Incentive Additional Consumer Incentives funded ‘by our Partners GAAP
Slide 11: Q2 2021 year-over-year Consolidated Results
Q2 2021 year-over-year Consolidated Results 4 Three Months Ende nounts in thousands) Change 2020202 $ % Billings” $39,521 $85,337 $45,916 18.9% Consumer Incentive: 1,209 (26,484 15,185 134.0% Revenue $28,202 $58,853 $50,631 108.5% ‘Adjusted Partner Share and other third-party costs" 15,820 29,228 13
Slide 12: Cardlytics Platform Advertiser Spend by Industry
Cardlytics Platform Advertiser Spend by Industry % Change % of Total Advertiser Spend Three Months Ended Three Months Ended June 30, 2021 June 30, Industry vs 2020 vs 2019 2019 2020 2021 Grocery & Gas > 470% > (25)% < 10% > 0% >5% Restaurant > 10% > 30% > 25% > 30% < 35% Retail > 120% > 10% < 30% <
Slide 13: Cardlytics Platform Engagement Metrics — U.S.
Cardlytics Platform Engagement Metrics — U.S. There may be variation in future quarters due to factors such as global economic events, bank launches, new advertisers with significant spend, and growth in nascent or new verticals. Offer Activation Rates by Industry Campaign Spend Ratios by Industry —
Slide 14: Significant MAU increase precedes opportunity for expected Billings growth
Significant MAU increase precedes opportunity for expected Billings growth and future ARPU expansion for the Cardlytics platform (MAUS in milfions) aig (1) Please see El exnceme Q219 18 appendix for definitions. Q319 Q419 Qi20 Q220 Q320 Q420 @ mas qa ——= ARPUY Q221 14
Slide 15: Appendix
Appendix
Slide 16: Q2 2021 Results
Appendix Q2 2021 Results ings” Grose Profit Adjusted contribution” [Not lots attributable to common stockholders Not loss por share (EPS) ‘Adjusted EBITDA” ‘Adjusted EBITDA margin” Non-GAAP net lose? Non-GAAP net loss per share” ‘MAU (in millions) ARPU ARR GE] © 2001 caraiytics “Three Months Ended ‘
Slide 17: Guidance
Appendix Guidance Billings” Revenue Adjusted Contribution” illings and adjusted e: Billings." A raco high variability, El exnceme tion are non-GAAP measures. Definitions of these n ion of billings to GAAP n a forward-looking basis is prose -antribution to GAAP gross pr ted belaw undar the heading "R
Slide 18: Reconciliation of GAAP Revenue to Billings
Appendix Reconcilation of GAAP Revenue to Billings ousand Three Months Ended Mar3t, Jun 30, —-Sept30, Dec 31, © Mar 31, Jun 30, —Sept30, Dec 31, Mar 31, Jun 30, 2019 2019 2019 2019 2020 2020 2020 2020 2021 2021 Cardlytics Platform Revenue $35,988 «$48,730 «$56,419 «$69,203 $45,509 $28,222 «$46,079 «
Slide 19: Reconciliation of GAAP Gross Profit to Adjusted Contribution
Appendix Reconciliation of GAAP Gross Profit to Adjusted Contribution (Amounts in thousands) ‘Three Months Ended Mort, Jun30, Sept80, Dect, Mort, Jun30, Sept, Dect, MarSt,__Jun30, Cardlytis Platform 209 20192019019 202020202020 202020212028 Revenue Fi5,900 G40,730 “$56,819 F00,205 —Ga5,509 $20.22 SA
Slide 20: Reconciliation of GAAP Partner Share and Other Third-Party Costs
Appendix Reconciliation of GAAP Partner Share and Other Third-Party Costs to Adjusted Partner Share and Other Third-Party Costs mounts in thousands) Cardlytics Platform Partner Share and other third-party costs Minus: Deferred implementation costs ‘Adjusted Partner Share and other third-party costs
Slide 21: Reconciliation of GAAP Net (Loss) Income to Adjusted EBITDA
Appendix Reconcilation of GAAP Net (Loss) Income to Adjusted EBITDA ‘Cardlytics Platform Net (iss ncome tcc tat oi Interest expeace (incom). net Depreciation ond rertiaton expen Stock-based compensation expense Foreign currency (ai) ose Delered implementation cost ‘Coats esocated with financing even
Slide 22: Reconciliation of GAAP Net Loss to Non-GAAP Net Loss
Appe Reconciliation of GAAP Net Loss to Non-GAAP Net Loss and ndix Non-GAAP Net Loss Per Share ‘Three Months Ended Six Months Ended Netloss Plus: Stock-based compensation expense Foreign currency loss, Acquisition and integration costs Amortization of acquired intantibles Change in fair value of con
Slide 23: Reconciliation of Forecasted GAAP Revenue to Billings
Appendix GE] © 2001 caraiytics Reconcilation of Forecasted GAAP Revenue to Billings Revenue Plus: ‘Consumer Incentives Billings (Amounts in millions) @3 2021 Guik $57.0 - $66.0 nce $28.0 - $29.0 $85.0 - $95.0 23
Slide 24: Definitions
Appendix Definitions Adjusted contribution: We define adjusted contribution measures of the degree by which revenue generated from our marketers exceeds the cost to obtain the purchase data and the digital advertising space from our partners. Adjusted contribution demonstrates how incremental market
Slide 25: Industry Definitions
Appendix Industry Definitions Industry prc Entertainment Grocery Other Restaurant Retail Subscription Travel Exclusions GE] © 2001 caraiytics Segment Families Direct to consumer ‘Amusement Parks, Cinema/Video, Concerts/Theater, Gaming, Golf, Miscellaneous Recreation Services, Museums/Parks, Radio, S
Slide 26: Cardlytics
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