Nzme Limited · NZX:NZM

Nzme — Investor Presentation (November 2023)

43 slides from Nzme's investor presentation, Nov 1, 2023

  1. Slide 1: The Infinite Dial 2023 New Zealand

    The Infinite Dial 2023 New Zealand © 2023 EDISON RESEARCH

  2. Slide 2: Presentation Outline

    Presentation Outline S T U DY O V E R V I E W M E DI A AM/FM RADIO ONLINE AUDIO & M E T H O DO L O G Y LANDSCAPE SUMMARY AND SMART SPEAKERS ONLINE AUDIO PODCASTS SO WHAT AND IN-CAR PLATFORMS © 2023 EDISON RESEARCH

  3. Slide 3: Study Overview

    Study Overview • Infinite Dial New Zealand measures the current audio landscape, including both AM/FM radio and digital online sources. In addition, this report gauges usage of the latest online platforms and technologies • The Infinite Dial New Zealand report mirrors the Infinite Dial U.S. reports,

  4. Slide 4: Study Methodology

    Study Methodology • In the third quarter of 2023, Edison Research conducted a national survey of 1,105 respondents in New Zealand aged 16 and older • 300 interviews conducted via telephone • 805 interviews conducted online • Data weighted to reflect the national 16+ population statistics by gender,

  5. Slide 5: Please Remember

    Please Remember + © 2023 EDISON RESEARCH

  6. Slide 6: Media Landscape | Audio

    Media Landscape | Audio © 2023 EDISON RESEARCH

  7. Slide 7: Weekly Media Consumption

    Weekly Media Consumption TOTAL NEW ZEALAND POPULATION 16+ (N=1,105) % DOING ACTIVITY IN THE LAST WEEK Watch TV/video 92 (Free to air or video streaming services) Listen to audio 92 (Online music, podcasts, over-the-air radio, or radio online) Use social media 76 (TikTok or any other social media) Li

  8. Slide 8: Weekly Media Consumption

    Weekly Media Consumption Total audio consumption is equal to total video TOTAL NEW ZEALAND POPULATION 16+ (N=1,105) % DOING ACTIVITY IN THE LAST WEEK Watch TV/video 92 (Free to air or video streaming services) Listen to audio 92 (Online music, podcasts, over-the-air radio, or radio online) Use socia

  9. Slide 9: Weekly Media Consumption

    Weekly Media Consumption There are distinct behaviours across the age spectrum TOTAL NEW ZEALAND POPULATION 16+ (N=1,105) % DOING ACTIVITY IN THE LAST WEEK 95 Watch TV/video 90 (Free to air or video streaming services) 91 98 Listen to audio 91 (Online music, podcasts, 89 over-the-air radio, or radio

  10. Slide 10: AM/FM Radio

    AM/FM Radio © 2023 EDISON RESEARCH

  11. Slide 11: Listening to AM/FM Radio in the Last Week

    Listening to AM/FM Radio in the Last Week NZ radio remains strong in context of global measures TOTAL POPULATIONS % LISTENED TO RADIO IN LAST WEEK RADIO INCLUDES AM/FM RADIO, BOTH OVER-THE-AIR AND ONLINE 2022 2023 79 79 73 70 62 61 55 N=1,014 N=1,502 N=1,500 N=985 N=1,576 N=1,385 N=1,105 N=1,014 N=1

  12. Slide 12: Listening to AM/FM Radio in the Last Week

    Listening to AM/FM Radio in the Last Week NZ core listening remains older with slight decline registered with lower age range TOTAL NEW ZEALAND POPULATION 16+ % LISTENED TO RADIO IN LAST WEEK RADIO INCLUDES AM/FM RADIO, BOTH OVER-THE-AIR AND ONLINE 2022 2023 79 73 74 75 70 69 71 58 N=1,385 N=1,105 N

  13. Slide 13: Online Audio

    Online Audio © 2023 EDISON RESEARCH

  14. Slide 14: Monthly Online Audio Listening

    Monthly Online Audio Listening Total online audio very similar across the globe TOTAL POPULATIONS % LISTENED TO ONLINE AUDIO IN LAST MONTH ONLINE AUDIO = LISTENING TO AM/FM RADIO STATIONS ONLINE AND/OR LISTENING TO STREAMED AUDIO CONTENT AVAILABLE ONLY ON THE INTERNET 2022 2023 81 75 77 77 77 73 73

  15. Slide 15: Monthly Online Audio Listening

    Monthly Online Audio Listening As expected, online audio listening skews younger TOTAL NEW ZEALAND POPULATION 16+ % LISTENED TO ONLINE AUDIO IN LAST MONTH ONLINE AUDIO = LISTENING TO AM/FM RADIO STATIONS ONLINE AND/OR LISTENING TO STREAMED AUDIO CONTENT AVAILABLE ONLY ON THE INTERNET 2022 2023 92 94

  16. Slide 16: Online Audio Platforms

    Online Audio Platforms © 2023 EDISON RESEARCH

  17. Slide 17: Online Audio Platforms Listened to in Last Month

    Online Audio Platforms Listened to in Last Month Spotify’s ad-supported tier is far smaller than its premium tier TOTAL NEW ZEALAND POPULATION 16+ (N=1,105) % LISTENED TO ONLINE AUDIO BRAND IN LAST MONTH YouTube Music Ad-supported 31 Spotify Premium 29 Spotify Ad-supported 17 iHeartRadio 12 SoundClo

  18. Slide 18: Weekly Listening to Ad-Supported Audio

    Weekly Listening to Ad-Supported Audio Radio remains far and away the dominant listening channel in terms of reach TOTAL NEW ZEALAND POPULATION 16+ (N=1,105) % LISTENED AUDIO SOURCE IN LAST WEEL 70 42 23 25 14 Ad-supported Online Ad-supported Any ad-supported Any Spotify AM/FM radio YouTube Music on

  19. Slide 19: Free vs. Paid Subscriptions to Spotify

    Free vs. Paid Subscriptions to Spotify Significant growth in number of those using Spotify premium BASE: NEW ZEALAND 16+ AND LISTENED TO SPOTIFY IN LAST MONTH LISTEN TO SOMEONE PAY FOR A USE ONLY FREE ELSE’S SUBSCRIPTION FREE SERVICE TRIAL ACCOUNT 2022 46 44 6 4 (N=590) 2023 56 37 5 2 (N=506) #INFIN

  20. Slide 20: Free vs. Paid Subscriptions to Spotify (Age 16-34)

    Free vs. Paid Subscriptions to Spotify (Age 16-34) This is especially evident at younger end where 7 in 10 can not be reached with an ad BASE: NEW ZEALAND 16-34 AND LISTENED TO SPOTIFY IN LAST MONTH LISTEN TO SOMEONE PAY FOR A USE ONLY FREE ELSE’S SUBSCRIPTION FREE SERVICE TRIAL ACCOUNT 2022 52 39 3

  21. Slide 21: Ad-Supported Audio Platform Used Most Often

    Ad-Supported Audio Platform Used Most Often Local platforms represent nearly 20% of ad-supported platforms used most often BASE: NEW ZEALAND POPULATION 16+ AND EVER LISTEN TO ONLINE AUDIO AD-SUPPORTED AD-SUPPORTED IHEART ROVA SOUND YOUTUBE MUSIC SPOTIFY RADIO CLOUD Total 49 31 11 7 2 (N=856) Age 16-

  22. Slide 22: Podcasting

    Podcasting © 2023 EDISON RESEARCH

  23. Slide 23: Monthly Podcast Listening

    Monthly Podcast Listening Aotearoa leads the world in monthly podcast listening TOTAL POPULATIONS % LISTENED TO A PODCAST IN LAST MONTH 2022 2023 43 43 46 42 40 39 38 N=1,014 N=1,502 N=1,500 N=985 N=1,576 N=1,385 N=1,105 N=1,014 N=1,502 N=1,500 N=985 N=1,576 N=1,385 N=1,105 Canada U.S. Aus NZ Age 18

  24. Slide 24: Monthly Podcast Listening

    Monthly Podcast Listening Listening is driven by younger listeners but with consistent growth across all the age ranges TOTAL NEW ZEALAND POPULATION 16+ % LISTENED TO A PODCAST IN LAST MONTH 2022 2023 60 54 46 49 39 40 32 25 N=1,385 N=1,014 N=1,105 N=1,502 N=1,500 N=450 N=339 N=985 N=1,576 N=454 N=3

  25. Slide 25: Composition of Monthly Podcast Listeners

    Composition of Monthly Podcast Listeners Podcasts are creating opportunities for harder to reach audiences % LISTENED TO A PODCAST IN LAST MONTH NZ Population 16+ NZ Monthly Podcast Listeners 16+ (N=1,105) (N=511) 48 51 51 48 40 33 36 36 31 24 N=1,014 N=1,502 N=1,500 N=985 N=1,576 N=1,385 N=1,105 Me

  26. Slide 26: Frequency of Listening to Podcasts

    Frequency of Listening to Podcasts 7 in 10 podcast listeners access a podcast at least monthly, with 40% weekly BASE: NEW ZEALAND POPULATION 16+ AND EVER LISTENED TO A PODCAST; 71% (N=780) At least once a month Several times 14% a month 14% With weekly podcast listeners averaging five podcast episod

  27. Slide 27: Smart Speakers

    Smart Speakers © 2023 EDISON RESEARCH

  28. Slide 28: Smart Speaker Ownership

    Smart Speaker Ownership Nearly one-third of younger age group now owns a smart speaker, with overall ownership continuing to grow TOTAL NEW ZEALAND POPULATION 16+ % OWNING A SMART SPEAKER 2022 2023 26 29 22 22 24 20 12 13 N=1,385 N=1,014 N=1,105 N=1,502 N=1,500 N=450 N=339 N=985 N=1,576 N=454 N=371

  29. Slide 29: Weekly Media Consumption

    Weekly Media Consumption Technology adoption clearly triggers an increase in consumption TOTAL NEW ZEALAND POPULATION 16+ (N=1,105) % DOING ACTIVITY IN THE LAST WEEK 92 Watch TV/video (Free to air or video streaming services) 96 92 Listen to audio (Online music, podcasts, 97 over-the-air radio, or r

  30. Slide 30: In Car

    gi THE Ie Te DIAL Vat! mannan zero In Car edison fediaworks. NZME

  31. Slide 31: Audio Sources Currently Ever Used in Car

    Audio Sources Currently Ever Used in Car In car remains dominated by radio listening whilst we see some growth in Podcast BASE: NEW ZEALAND AGE 16+ AND HAS DRIVEN/RIDDEN IN CAR IN LAST M ONTH % USING AUDIO SOURCE IN CAR 81 AM/FM Radio 77 39 Owned digital music 40 39 Own playlists 40 36 CD player 35

  32. Slide 32: Audio Sources Currently Ever Used in Car

    Audio Sources Currently Ever Used in Car NZ demonstrates generally lower adoption of new formats in car, potentially driven by age of care fleet, data cost and lower commute times BASE: HAS DRIVEN/RIDDEN IN CAR IN LAST MONTH % USING AUDIO SOURCE IN CAR 73 AM/FM Radio 82 77 53 Owned digital music 35

  33. Slide 33: Have Apple CarPlay or Android Auto in Car

    Have Apple CarPlay or Android Auto in Car Steady growth in car-based connectivity BASE: NEW ZEALAND AGE 16+ AND HAS DRIVEN/RIDDEN IN CAR IN LAST M ONTH; 91% % HAVE APPLE CARPLAY OR ANDROID AUTO IN PRIMARY VEHICLE 2022 2023 26 27 29 21 24 22 22 18 N=1,279 N=1,014 N=1,007 N=1,502 N=1,500 N=401 N=313 N

  34. Slide 34: Have Apple CarPlay or Android Auto in Car

    Have Apple CarPlay or Android Auto in Car Enhanced connectivity is driving significant change in audio listening in the car BASE: NEW ZEALAND AGE 16+ AND HAS DRIVEN/RIDDEN IN CAR IN LAST M ONTH % USING AUDIO SOURCE IN CAR 77 AM/FM Radio 84 40 Owned digital music 59 40 Own playlists 60 35 CD player 2

  35. Slide 35: Summary and observations

    Summary and observations © 2023 EDISON RESEARCH

  36. Slide 36: Age Composition of Weekly Media Consumers

    Age Composition of Weekly Media Consumers Demonstrates the opportunity in new points of listening to reach younger consumers BASE: NEW ZEALAND POPULATION 16+ CONSUMING MEDIA IN LAST WEEK AGE 16-34 AGE 35-54 AGE 55+ Weekly AM/FM radio listeners 26 34 40 (N=772) Weekly online audio listeners 40 34 26

  37. Slide 37: Observations

    Observations When looking across all platforms, audio maintains high levels of listening for all audiences Consider a total portfolio approach to your audio planning © 2023 EDISON RESEARCH

  38. Slide 38: Observations

    Observations Whilst Spotify leads online audio, when looking at commercial audience on the platform the picture is very different Audio planning should be considered in context of ad supported audiences © 2023 EDISON RESEARCH

  39. Slide 39: Observations

    Observations New Zealand leads the world in monthly podcast consumption There is untapped opportunities for brands © 2023 EDISON RESEARCH

  40. Slide 40: Observations

    Observations AM/FM radio is still king in the car If you want to reach commuters or in car audiences radio remains essential © 2023 EDISON RESEARCH

  41. Slide 41: Observations

    Observations Technology is clearly creating higher levels of audio consumption As adoption continues we expect audio consumption to continue to grow © 2023 EDISON RESEARCH

  42. Slide 42: Observations

    Observations Audio maintains a strong consumption base with ongoing growth in points of listening It continues to provide a wide range of effective advertising solutions with new opportunities abundant © 2023 EDISON RESEARCH

  43. Slide 43: The Infinite Dial 2023 New Zealand

    The Infinite Dial 2023 New Zealand #InfiniteDial © 2023 EDISON RESEARCH

NZME — Investor Presentation (November 2023) on 6ix