Ab Artea Bankas · OMXVSE:ROE1L
Ab Artea Bankas — Šiaulių Bankas (Artea) — Conference Presentation (2025)
32 slides from Ab Artea Bankas's conference presentation, 2025
Slide 1: Rebranding for a stronger tomorrow
Siauliy Bankas Rebranding for a stronger tomorrow figh aa
Slide 2: Contents: Today's agenda
Contents Today's agenda 01 02 03 Strategic goals Presenting the new brand Future perspectives » SIAULIY Se BANKAS
Slide 3: Strategic goals
01 Strategic goals » Why now? « Strategic advantage » Rebrand ambition
Slide 4: Why now?
now? » SiAULIY Jip BANKAS
Slide 5: Best bank in Lithuania by 2029
Best bank in Lithuania by 2029 ~ (lA SIAULIY Nd BANKAS Mission Measures of success Exceptional client experience Banking that empowers Sustained growth momentum, always Progressive, customer-centric and caring . exceeding the market _ The top-of-mind choice for financial Vision . A . . services amon
Slide 6: Value-driving strategic priorities
Value-driving strategic priorities ~ (lA SIAULIY Nd BANKAS 7 \ New core banking platform Customer-centricity at the core Strategic investments New growth opportunities, improved efficiency Realigned organisational structure to prioritise will enhance our long- and elevated client experiences client
Slide 7: Why now? Brand investments are inevitable to achieve growth
Why now? Brand investments are inevitable to achieve growth » SIAULIY Se BANKAS From regional and SME to national and universal banking perception Acquiring new client segments Communicating new investment expertise Optimising group brand architecture Despite a national presence, the current brand i
Slide 8: New brand as a strategic advantage
Why now? New brand as a strategic advantage Creating a leading Underlining competitive Lithuanian brand ina advantages in client foreign bank market experience » SIAULIY Se BANKAS Reinforcing our modern, accessible and expertise- driven banking model
Slide 9: Presenting the new brand
02 Presenting the new brand « Positioning strategy » Newname « Identity & brand system — | = y ‘=i aay ea.) Ww .
Slide 10: What does our brand stand for?
On the rebrand SIAULIY oo BANKAS What does our brand stand for?
Slide 11: National role
Sma nincli National role AED.
Slide 12: Competitive advantages
Competitive advantages ote, TSW} Flexibility Expertise ~ Accessibility a National role Mortgages Pensions Omni-channel ESG Business financing Business financing Leading experience Localised solutions Retail lending Investments Biggest network Local initiatives Credit cards Consulting Local capital C
Slide 13: What's our brand promise?
On the rebrand SIAULIY oo BANKAS What's our brand promise?
Slide 14: The bank closer to you
On the rebrand The bank closer to you Bankas arGiau jusu
Slide 15: What's our new name?
» On the rebrand SIAULIY : p BANKAS What’s our new name?
Slide 16: Artea
Artea From , arti* (lit) — close, ,artéja* (lit) — getting closer
Slide 17: The bank for all of Lithuania
On the rebrand The bank for all of Lithuania 9 =
Slide 18: What's changing? Emphasis on expertise and modernity
What's changing? Emphasis on expertise and modernity
Slide 19: Group unified under a single brand name
What's changing? Group unified under a single brand name
Slide 20: Unified brand, channels and experience
What's changing? Bank Insurance Investment Consumer financing x » ® SIAULI SIAULIU A® BanKas — [ina|x(8) se oravomas [nwa |X QB cancng EERIE a Art eq Unified brand, channels a Artea and experience Lizingas
Slide 21: How will our new brand look?
Ontherebrand Siu OR BANKAS pP How will our new brand look?
Slide 22: Inspired by traditional visual patterns
Inspired by traditional visual patterns
Slide 23: We've created our modern brand look
=, ss, ..we've created our modern brand look
Slide 24: Slide 24
Slide 25: Slide 25
Slide 26: Slide 26
Slide 27: Slide 27
Slide 28: Artea Bankas, arčiau jūsų
I M e@Artea B an kas Bs arciau jusu
Slide 29: Future perspectives
Future perspectives » Rollout plan » Q&A
Slide 30: Rollout plan
Rollout plan Rollout plan Jan Feb Mar Apr May Announcement Shareholder meeting Launch
Slide 31: Key points
Key points Value to shareholders Enabling better client acquisition Achieving national image, improved consideration and differentiation. Increasing marketing effectiveness Optimised group brand structure and higher quality marketing platform. Strengthening client experience and sales Improvement in
Slide 32: Rebranding for a stronger tomorrow
Siauliy Bankas Rebranding for a stronger tomorrow Investor update » Vytautas Sinius Raimonda Gudaité Chief Executive Officer Chief Marketing Officer
Šiaulių Bankas (Artea) — Conference Presentation (2025) on 6ix