Mercedes-benz Group Ag · XETR:MBG
Mercedes-benz — Investor Day (February 2025)
22 slides from Mercedes-benz's investor day presentation, February 2025
Slide 1: Driving Performance – Capital Market Day
FEBRUARY 2025 DRIVING — CAPITAL MARKET DAY — — MERCEDES-BENZ — PERFORMANCE MICHAEL SCHIEBE CEO OF MERCEDES-AMG & HEAD OF MAYBACH AND G-CLASS
Slide 2: Three strong brands under the three-pointed star
OUR TOP-END LUXURY BRANDS THREE STRONG BRANDS UNDER THE THREE -POINTED STAR — CAPITAL MARKET DAY — — MERCEDES-BENZ — PERFORMANCE LUXURY SOPHISTICATED LUXURY ADVENTUROUS LUXURY 2 2
Slide 3: Benefiting from one strong foundation
OUR TOP-END LUXURY BRANDS BENEFITING FROM ONE STRONG FOUNDATION Elevating the brand experience: Customer-centric approach: Market expertise: Distinctive positioning: Refining the customer experience even Focused on exceeding customer Deep understanding of customer needs Elevating brand attributes to
Slide 4: Performance Luxury
DRIVING PERFORMANCE — CAPITAL MARKET DAY — — MERCEDES-BENZ — PERFORMANCE LUXURY 4
Slide 5: Mercedes-AMG. Born on the racetrack.
DRIVING PERFORMANCE MERCEDES-AMG. BORN ON THE RACETRACK. — CAPITAL MARKET DAY — — MERCEDES-BENZ — FROM THE KING OF SPA… … TO THE KING OF THE NORDSCHLEIFE Breakthrough victory: Class win at the 1971 24-hour race at Spa Record-breaking performance: Nürburgring Nordschleife lap record (6:29.090 min.) w
Slide 6: AMG Legends
DRIVING PERFORMANCE AMG LEGENDS — CAPITAL MARKET DAY — — MERCEDES-BENZ — AMG 300 SEL 6.8 AMG 300 CE 6.0 Mercedes-Benz Mercedes-Benz Mercedes-Benz Mercedes-AMG GT R Mercedes-AMG The next chapter… CLK-GTR SL 65 AMG SLS AMG ONE* “The Hammer” “Beast of the Black Series Black Series Green Hell” Decades o
Slide 7: Offering a unique brand experience at every touchpoint
DRIVING PERFORMANCE OFFERING A UNIQUE BRAND EXPERIENCE AT EVERY TOUCHPOINT — CAPITAL MARKET DAY — — MERCEDES-BENZ — ~600 Performance Centers globally account for just over 50% of AMG sales. +25% AMG sales push from Performance Center effect. 7
Slide 8: AMG Moments: expanding engagement beyond the point of sale
DRIVING PERFORMANCE AMG MOMENTS: EXPANDING E N G A G E M E NT B E Y O N D T H E P O I N T O F S A L E — CAPITAL MARKET DAY — — MERCEDES-BENZ — AMG EXPERIENCES & CUSTOMER CONVERSION PREMIUM ACCESS & GROWING ENGAGEMENT Strong momentum in participation: 11,000 participants Premium hospitality & exclusi
Slide 9: AMG sales: strong growth driven by a highly desirable portfolio
DRIVING PERFORMANCE AMG SALES: STRONG GROWTH DRIVEN BY A HIGHLY DESIRABLE PORTFOLIO Unit sales CAGR 2014-2024: 11.3% 150,000 — CAPITAL MARKET DAY — Strategically optimized portfolio: — MERCEDES-BENZ — 100,000 Capitalised on untapped market potential by closing key gaps in the lineup with targeted ne
Slide 10: Mercedes-AMG: Performance for enthusiasts
DRIVING PERFORMANCE MERCEDES -AMG: PERFORMANCE FOR ENTHUSIASTS — CAPITAL MARKET DAY — — MERCEDES-BENZ — Bolder design language Clearer positioning of individual models More distinct differentiation of entry and performance models More focused drivetrain portfolio We remain committed to delivering …w
Slide 11: Our ambition: making AMG the most successful performance brand
DRIVING PERFORMANCE OUR AMBITION : MAKING AMG THE MOST SUCCESSFUL PERFORMANCE BRAND — CAPITAL MARKET DAY — — MERCEDES-BENZ — 11
Slide 12: Welcome to Beyond – Sophisticated Luxury
WELCOME TO BEYOND — CAPITAL MARKET DAY — — MERCEDES-BENZ — SOPHISTICATED LUXURY 12
Slide 13: Growing the brand
WELCOME TO BEYOND GROWING THE BRAND SALES 2015 – 2024 FAST GROWTH TO STRONG POSITION MAYBACH & LUXURY COMPETITORS Maybach has experienced strong growth (Source: company resources) in recent years, outpacing its competitors. — CAPITAL MARKET DAY — Even in a recently more challenging business environm
Slide 14: Brand DNA
WELCOME TO BEYOND BRAND DNA — CAPITAL MARKET DAY — — MERCEDES-BENZ — HERITAGE REINVENTION EXCELLENCE “Create the very best from the very best". For decades, Maybach has been regarded as a Maybach represents the pinnacle of perfection This was the guiding principle of our founders pioneer in defining
Slide 15: Product lineup
WELCOME TO BEYOND PRODUCT LINEUP VIVID LUXURY BRAND ▪ Since 2014, the product portfolio has been extended from sedans into a full luxury — CAPITAL MARKET DAY — ▪ portfolio. Alongside this growth, a series of — MERCEDES-BENZ — exclusive variants and special editions have further elevated the line-up.
Slide 16: Craftmanship & individualisation
WELCOME TO BEYOND CRAFTMANSHIP & INDIVIDUALISATION — CAPITAL MARKET DAY — — MERCEDES-BENZ — Mercedes-Maybach customers are driven achievers who seek something beyond the ordinary. Their vehicles reflect their lifestyle and personality, with a growing number of customers choosing MANUFAKTUR individua
Slide 17: Stronger Than Time – Adventurous Luxury
STRONGER THAN TIME — CAPITAL MARKET DAY — — MERCEDES-BENZ — ADVENTUROUS LUXURY 17
Slide 18: A unique success story driven by special models and editions
STRONGER THAN TIME A UNIQUE SUCCESS STORY DRIVEN BY SPECIAL MODELS AND EDITIONS 42.3k CAGR 2014–2024: +11.2% — CAPITAL MARKET DAY — — MERCEDES-BENZ — Growth fueled by strong, sustained demand and the success of special models and limited editions, while 14.7k carefully managed to preserve the except
Slide 19: The creation of a true icon – G-Class DNA
STRONGER THAN TIME THE CREATION OF A TRUE ICON – G-CLASS DNA: STRONGER THAN TIME ADVENTUROUS LUXURY — CAPITAL MARKET DAY — — MERCEDES-BENZ — MADE TO LAST– FOR UNLIMITED FREEDOM SCARCITY MODERATE LOW TO NO VOLUME GROWTH DISCOUNTS HIGH AND STABLE RESIDUAL VALUES OFFROAD UNLIMITED HERITAGE Extreme offr
Slide 20: Product lineup: the icon in all its variety
STRONGER THAN TIME PRODUCT LINEUP: THE ICON IN ALL ITS VARIETY — CAPITAL MARKET DAY — — MERCEDES-BENZ — Editions 20
Slide 21: Thank you.
DRIVING PERFORMANCE — CAPITAL MARKET DAY — — MERCEDES-BENZ — THANK YOU. 21
Slide 22: Disclaimer
DRIVING PERFORMANCE DISCLAIMER This document contains forward-looking statements that reflect our current views about future events. The words “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “may”, “can”, “could”, “plan”, “project”, “should” and similar expressions are used to ide