Slide 1: Xiaomi Corporation 2022 Fourth Quarter and Annual Results
Xiaomi Corporation 2022 Fourth Quarter and Annual Results
Slide 2: Disclaimer
By attending the meeting where this presentation is made, or by reading the presentation materials, you agree to be bound by the following limitations: The information in this presentation has been prepared by representatives of Xiaomi Corporation (the “Company”, and together with its subsidiaries,
Slide 3: Q4 2022 Overall Performance
Q4 2022 Overall Performance Leading Smartphone Solid Financial Performance Market Position Revenue Adjusted Net Profit1 RMB RMB #3 11.2% Global Global 66.0 billion 1.5 billion Market Share Ranking2 Market Share2 Including expenses related to smart EV and other new initiatives RMB1.2 billion Record H
Slide 4: 2022 Full Year Performance
2022 Full Year Performance Total Revenue Gross Profit Margin Adjusted Net Profit1 RMB280.0 billion 17.0% RMB8.5 billion Internet Services Smartphones RMB28.3 RMB167.2 Including billion billion Smartphones 9.0% Expenses related to smart AIoT 14.4% EV and other new initiatives Internet Services 71.8%
Slide 5: Global Smartphone Shipments Ranked No.3 in 2022
Global Smartphone Shipments Ranked No.3 in 2022 Vendor 2022 Shipments (Million Units) 2022 Market Share YoY Shipments Growth Samsung 257.9 21.6% -6.1% Apple 232.2 19.5% 0.9% Xiaomi 152.7 12.8% -20.1% OPPO 113.4 9.5% -21.8% vivo 101.9 8.5% -21.6% Others 335.3 28.1% -11.9% Total 1,193.4 100.0% -11.7%
Slide 6: Increasing Smartphone Market Share Over Time
Increasing Smartphone Market Share Over Time Global Smartphone Market Share Mainland China Smartphone Market Share % % 13.4% 12.8% Average: 12.2% Average: 9.6% 2016 2017 2018 2019 2020 2021 2022 2016 2017 2018 2019 2020 2021 2022 Source: Canalys, by shipments 6
Slide 7: Relentless Execution of Smartphone Premiumization Strategy
Relentless Execution of Smartphone Premiumization Strategy Xiaomi 12S Ultra Xiaomi MIX Fold 2 Xiaomi 13 Series Launched in July 2022 Launched in August 2022 Launched in December 2022 Three Consecutive Premium Products Well Received among Users1 98%+ 99%+ 99%+ Mainland China Smartphone RMB3,000-4,000
Slide 8: Xiaomi 13 Series Leading Mainland China's Premium Smartphone Segment
Xiaomi 13 Series Leading Mainland China’s Premium Smartphone Segment RMB4,000-6,000 Smartphone Market Share1 in Mainland China Ranked No.1 among Android Smartphone Vendors for Seven Consecutive Weeks 21.7% 19.0% 19.1% 16.7% 16.3% 16.6% 15.5% 12.6% 12.12-12.18 12.19-12.25 12.26-1.1 1.2-1.8 1.9-1.15 1
Slide 9: Improving Offline Retail Sales in Mainland China
Improving Offline Retail Sales in Mainland China Average single-store GMV per month1 in January and February 2023 increased by 30%+ ~55% versus Q4 2022 of Xiaomi 13 series sold via offline retail stores2 30%+ Q1 2022 Q2 2022 Q3 2022 Q4 2022 Jan-Feb 2023 1 Average single-store GMV per month is calcul
Slide 10: R&D Expenses Reached RMB16 billion in 2022
R&D Expenses Reached RMB16 billion in 2022 and Expected to Exceed RMB20 billion in 2023 R&D Expenses RMB Billions 2022 R&D Accomplishments 20+ 16.0 Xiaomi x Leica MIX Fold 2 Foldable CyberOne Humanoid 13.2 Imaging Technology Technology Bionic Robot … 9.3 7.5 5.8 Number of R&D Employees1 Number of Gr
Slide 11: Recently-announced Self-developed Pioneering Technology
Recently-announced Self-developed Pioneering Technology Xiaomi Wireless AR Glass 300W Wired Solid-state Battery Discovery Edition Fast Charging Technology • Only 126g in weight • Fully charged in 5 minutes • Solid-state electrolyte, with energy density exceeding 1,000Wh/L • Wireless connection with
Slide 12: 2023 Key Corporate Strategies
2023 Key Corporate Strategies Dual Emphasis on Continue to Invest Scale and Prudent Operations in the Future Profitability 12
Slide 13: Smartphones
Smartphones
Slide 14: Resilient Performance Despite Macroeconomic Headwinds
Resilient Performance Despite Macroeconomic Headwinds Smartphones Revenue RMB Billions In Q4 2022, smartphones revenue 208.9 was RMB36.7 billion. Smartphone shipments reached 32.7 million 167.2 units, while ASP increased to 42.5 RMB1,121, up 5.9% QoQ 36.7 In 2022, smartphones revenue was RMB167.2 bi
Slide 15: Highest Brand Loyalty Among Android Smartphone Brands
Highest Brand Loyalty Among Android Smartphone Brands Percentage of Users Who Continue to Choose the Same Brand When Replacing Their Smartphones1 54.1% 50.1% 45.2% 2020 2021 2022 Apple Xiaomi Android Peers 1 In mainland China, according to third-party data 15
Slide 16: 5G Smartphone Performance Highly-recognized by China Mobile
5G Smartphone Performance Highly-recognized by China Mobile In addition to Xiaomi 12S Ultra, we have multiple products 5G Smartphone Overall Performance Camera Performance Video Recording Performance Ranked Top 3 Xiaomi 12S Ultra Ranked No.1 across different price segments in the 5G smartphone overa
Slide 17: Leadership Across All Major Markets Globally
Leadership Across All Major Markets Globally 2022 Xiaomi Smartphone Shipments Ranking and Market Share No.3 20.9% No.5 Europe No.2 13.4% 15.8% Mainland China Middle East No.3 No.3 14.0% 14.7% No.3 Southeast Latin America 6.5% No.1 Asia Africa 19.5% India Smartphone Market Share Ranked Top 3 in 54 Ma
Slide 18: Continued to Penetrate Overseas Carrier Markets
Continued to Penetrate Overseas Carrier Markets Market Share of Carrier Channels Market Share of Carrier Channels in Europe in Latin America 16.8% 17.4% 17.1% 12.3% 7.9% 4.6% 2020 2021 2022 2020 2021 2022 Smartphone Shipments Through Carrier Channels in 2022 Ranked Top 3 in 38 Overseas Markets Sourc
Slide 19: Xiaomi 13 Series: Our Annual Flagship Series
Xiaomi 13 Series: Our Annual Flagship Series Launched in Mainland China in December 2022 and Launched in Overseas Markets in February 2023 Dual Flagship Models with Two Screen Sizes and Two Designs Further Enhanced Five Special Imaging Experience with Leica Edition Colors2 Features Three Leica Profe
Slide 20: Redmi K60 Series: Flagship Experience
Redmi K60 Series: Flagship Experience Launched in Mainland China in December 2022 Performance Screen Snapdragon 2K Display 8 Gen 2 Camera Charging Sony IMX800 Flagship Sensor Xiaomi AI Image 120W Wired Charging Solution 2.0 30W Wireless Charging Sales Volume Exceeded 300,000 Units Redmi K50 in the F
Slide 21: MIUI 14: Ultra-smooth User Experience
MIUI 14: Ultra-smooth User Experience Optimized Operating System Strengthened Privacy Protection Enhanced Inter-connectivity On-device processing Reduced system size by 23% to mitigate security Stronger connectivity1 risks due to transmission Detection Speed Transmission Speed Connection Speed Only
Slide 22: AIoT
AIoT
Slide 23: Global Leading Consumer AIoT Platform
Global Leading Consumer AIoT Platform 589.4 million 11.6 million 114.6 million 75.8 million Connected Devices1 Users with 5 or More Devices AI Assistant MAU2 Mi Home App MAU2 Up 35.8% YoY Connected to Xiaomi’s AIoT Platform1 Up 7.1% YoY Up 18.6% YoY Up 32.5% YoY 1 As of December 31, 2022, excluding
Slide 24: Stable IoT and Lifestyle Products Revenue
Stable IoT and Lifestyle Products Revenue IoT and Lifestyle Products Revenue RMB Billions 85.0 In Q4 2022, IoT and lifestyle 79.8 products revenue reached RMB21.4 billion, up 12.5% QoQ 21.4 19.1 In 2022, IoT and lifestyle products revenue reached RMB79.8 billion. Gross profit margin reached 14.4%, a
Slide 25: Smart TV: Maintained Strong Position Globally
Smart TV: Maintained Strong Position Globally Global Smart TV Shipments in 2022 12.4 million Ranked Top 5 Globally1 Overseas Smart TV Shipments in 2022 Reached a Record High ` 1 According to AVC, by shipments in 2022 25
Slide 26: Smart Large Home Appliances: Continued to Penetrate Premium Market
Smart Large Home Appliances: Continued to Penetrate Premium Market Smart Large Home Appliances1 Revenue Grew by 40%+ YoY in 2022 Air Washing Refrigerators Conditioners Machines Air conditioner shipments exceeded 3.0 Refrigerator shipments reached ~1.0 million Washing machine shipments exceeded milli
Slide 27: Tablet: Fast-growing Leading Brand in Mainland China
Tablet: Fast-growing Leading Brand in Mainland China Mainland China Shipments in 2022 Reached a Record High, up 160%+ YoY Ranked Top 3 in Mainland China in 20221 1 According to Canalys, by shipments in 2022 27
Slide 28: Wearables: Maintained Leading Position in Mainland China
Wearables: Maintained Leading Position in Mainland China Leading Brand New Product Launch Launched in Mainland China in December 2022 Wearable Bands TWS First Xiaomi watch that supports Mainland China Mainland China body composition measurement Shipments1 Shipments1 Provides health management functi
Slide 29: Internet Services
Internet Services
Slide 30: Global MIUI MAU Reached 582 million and Mainland China 144 million
Global MIUI MAU Reached 582 million and Mainland China MIUI MAU Reached 144 million in Q4 2022 YoY % Global MIUI MAU 14.4% Millions 582.1 547.0 563.9 529.1 18.2 17.8 17.0 508.9 20.3 Global MIUI MAU1 reached 582.1 million, YoY growth of 73.3 million (14.4%) Mainland China MIUI MAU1 reached 143.7 Q4 2
Slide 31: Steady Internet Services Revenue Despite Broader Market Challenges
Steady Internet Services Revenue Despite Broader Market Challenges Internet Services Revenue In Q4 2022, internet RMB Billions services revenue reached 28.3 YoY % RMB7.2 billion, up 1.5% 28.2 QoQ. Gaming revenue 6.2 5.7 -7.2% achieved YoY growth for six 7.1 7.2 4.0 4.1 4.4% consecutive quarters 1.4
Slide 32: Overseas Internet Services Revenue Reached a Record High
Overseas Internet Services Revenue Reached a Record High In Q4 2022, overseas internet Overseas Internet Services Revenue as % of Total Internet Services Revenue services revenue reached a record high of RMB1.9 billion, up 19.4% YoY, accounting for 26.1% of total internet 26.1% services revenue 23.9
Slide 33: TV Internet Services Revenue Continued to Grow
TV Internet Services Revenue Continued to Grow TV VAS1 2022 TV VAS1 revenue up 25%+ YoY ➢ Q4 2022 TV paid subscribers reached 6.0 million, up 23.0% YoY ➢ Deepened cooperation with content providers and diversified our content offerings Number of partners2 Number of newly-added in 2022 content2 in 20
Slide 34: Financials
Financials
Slide 35: Q4 2022 Revenue by Region and Segment
Q4 2022 Revenue by Region and Segment Total Revenue Total Revenue by Region, Q4 2022 RMB Billions RMB Billions 70.5 66.0 46.6% 66.0 53.4% Mainland China Overseas Q3 2022 Q4 2022 Smartphones Revenue IoT and Lifestyle Products Revenue Internet Services Revenue RMB Billions RMB Billions RMB Billions 42
Slide 36: 2022 Revenue by Region and Segment
2022 Revenue by Region and Segment Total Revenue Total Revenue by Region, 2022 RMB Billions RMB Billions 328.3 49.2% 280.0 280.0 50.8% Mainland China Overseas 2021 2022 Smartphones Revenue IoT and Lifestyle Products Revenue Internet Services Revenue RMB Billions RMB Billions RMB Billions 208.9 167.2
Slide 37: Q4 2022 Gross Profit Margin by Segment
Q4 2022 Gross Profit Margin by Segment Smartphones 8.9% 8.2% • Enhanced promotional efforts during major shopping festivals particularly in mainland China • An additional one-time cost of approximately RMB0.7 billion, as we updated the after-sales service policy in Overall November 2022 for certain
Slide 38: 2022 Gross Profit Margin by Segment
2022 Gross Profit Margin by Segment 11.9% Smartphones 9.0% • Enhanced efforts to clear inventories • US dollar appreciation • Increase in inventory impairment provision Overall 2021 2022 17.7% 17.0% 13.1% 14.4% IoT and Lifestyle Products • Increased gross profit margin of smart TVs due to decreased
Slide 39: Improved Gross Profit Margin Over Time
Improved Gross Profit Margin Over Time Overall Gross Profit Margin Smartphone Gross Profit Margin % % 17.7% 17.0% 11.9% 14.9% Average: 13.9% 15.2% 12.7% 8.7% 9.0% Average: 7.2% 8.6% 6.2% 2018 2019 2020 2021 2022 2018 2019 2020 2021 2022 39
Slide 40: Continued to Control Operating Expenses
Continued to Control Operating Expenses Operating Expenses RMB Billions 11.9 11.4 10.4 1.2 10.0 10.2 0.4 0.6 0.8 10.6 9.6 9.8 9.4 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Operating expenses (excluding expenses related Expenses related to smart EV and other new initiatives to smart EV and other new in
Slide 41: Focus on Reducing Inventory
Focus on Reducing Inventory Inventory RMB Billions 57.8 56.1 53.0 52.4 10.4 50.4 • Total inventories in Q4 11.4 9.0 2022 decreased QoQ, 10.5 8.1 mainly due to lowered raw materials 26.6 32.5 27.3 • Finished goods in Q4 2022 23.9 28.7 increased QoQ, as a result of stocking for new product launch and
Slide 42: Strong Cash Position
Strong Cash Position Cash Resources1 RMB Billions Our cash resources were approximately 94.3 94.3 RMB94.3 billion Returned cash to shareholders through repurchasing 235.2 million shares totaling HKD2.8 billion2 in 2022 Q3 2022 Q4 2022 1 Including but not limited to (i) cash and cash equivalents, (ii
Slide 43: ESG
ESG
Slide 44: Enhanced Corporate Governance
Enhanced Corporate Governance Established two committees to promote professional corporate management, optimize decision-making process and foster long-term sustainable growth Xiaomi Corporation Business Operation Committee Xiaomi Corporation Human Resources Committee 44
Slide 45: Our First Product Carbon Footprint Announcement
Our First Product Carbon Footprint Announcement End of Life Phase Xiaomi 13 Pro1 Raw Materials and Manufacturing Phase 0.1% Lifecycle Emissions2 75.5% 62.8 kg CO2e Downstream Storage Use Phase3 and Distribution Phase 13.2% 11.2% 1 Overseas version, 12GB + 256GB 2 Assessed in conformity with the PAS
Slide 46: Investor Relations Contact
IR@xiaomi.com https://ir.mi.com/