Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q4 FY2021 Earnings Presentation
38 slides from Bajaj Consumer Care's earnings presentation, Apr 19, 2021
Slide 1: Investor Presentation Q4 FY 2020-21
Investor Presentation Q4 FY 2020-21 19th April 2021
Slide 2: Financial Highlights
Financial Highlights Q4 FY 21 FY 21 Sales Growth 43.5% 9.8% Gross Margin 60.6% 63.3% ASP to Sales 17.6% 17.1% EBITDA % 25.7% 27.7% PAT % 22.3% 24.9% 2
Slide 3: Hair Oil Markets
Hair Oil Markets 3 bajaj cousumen cane
Slide 4: Hair Oil Market Growth Trends
Hair Oil Market Growth Trends Value Growth % Vs YA Volume Growth % Vs YA Hair Oils Mat Jan + Mat Jan + Q1 Q2 Q3 YTD Q1 Q2 Q3 YTD Mar 20 Feb Mar 20 Feb All India (U+R) 1.5 -25.3 -1 -1.4 0.9 -7.6 -0.9 -21.5 1.6 1.5 3 -4.7 All India (U) 2.5 -30.6 -7.7 -5.8 -3 -12.7 0.1 -26.9 -5.7 -3.2 -1.2 -10.1 All In
Slide 5: Bajaj Hair Oil Market Share Trends
Bajaj Hair Oil Market Share Trends 10.4 MAT VALUE MARKET SHARE (%) 10.3 10.4 10.3 10.2 10.2 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.1 10.0 10.0 10.0 10.0 10.0 10.0 10.0 10.0 10.0 10.0 9.9 MATOCT18 MATDEC18 MATFEB19 MATAPR19 MATJUN19 MATAUG19 MATOCT19 M
Slide 6: Marketing
Marketing 6 bajaj cousumen cane
Slide 7: New ADHO 6x Vitamin E Communication
New ADHO 6x Vitamin E Communication • New Commercial doing better than earlier one on • Message Communication and • Key Parameters like likeability, relevance and purchase intent • ADHO SOV% ~ 20% ensured that TVC had high reach 7
Slide 8: Connecting with Youth through Digital Marketing
Connecting with Youth through Digital Marketing Social Media Campaigns for Metros on Celeb Posts on Stronger connect with Contextual Campaigns both Facebook and Instagram targeted Instagram: Leveraging • Womens’ day Campaign : With Miss India Runner at younger audiences highlighting Parineeti Chopra
Slide 9: Digital Marketing for ADHO
Digital Marketing for ADHO GROCERY SAVINGS PASS SAVE £2525 Featured Brands msl Al crocery js & | SAVINGS Pass FLAT 50% OFF ee.) FLAT eee <> SHOP BY OFFERS BUY 1 GET1 — eee | STAPLES a ag : oe | 1 hae UetO 70% OFF TF Z Top Savers Today! See all o Dafa consumer cane
Slide 10: Amla Hair Oil: Building a 2nd Leg in BCCL Portfolio
Amla Hair Oil : Building a 2nd Leg in BCCL Portfolio • Amla is a Rs. 2200 Cr category*( MAT Feb ‘21 ) , growing faster than Total Hair Oil market (6% vs 1% in Q4) • Value Market share in Amla category was at 2.5% in Q4 vs 2.2% in Q3 and 1.6% in Q2 • Distribution increased to 388,000 outlets in Febru
Slide 11: Launch of New Bajaj Amla Aloe Vera
Launch of New Bajaj Amla Aloe Vera • Bajaj Amla Aloe Vera launched in February 2021 • Formulation and Packaging upgraded to modernize the Brand New Packaging Full Range of SKUs • New bottle shape with leaf design to cue Naturalness • Improved branding • Graphics to highlight ingredient story and 3x
Slide 12: New Bajaj Amla Aloe Vera Product Formulation
New Bajaj Amla Aloe Vera Product Formulation New Formulation New Claim Amla + Aloe Vera • New Hero Ingredient of Aloe Vera • Aloe Vera stands for Softness & Moisturization in the consumer’s mind Makes your hair • No other brand offers an Aloe Vera variant at this Soft & Silky price range 12
Slide 13: Bajaj Zero Grey – Digital First Brand Marketing
Bajaj Zero Grey – Digital First Brand Marketing • Social Media campaign added to Display + Search Marketing in Q4 Funnel Based Approach: Different Platforms taken for Specific Objectives • Youtube + Instagram + Facebook : Build Awareness • Influencers : For Education and Credibility • Ecommerce + Go
Slide 14: Bajaj Zero Grey on Social Media
Bajaj Zero Grey on Social Media Social Media Campaigns: Influencers: Facebook + Instagram: Affinity/Problem based targeting for Social media National & regional beauty campaigns to build reach and awareness influencers to build consideration LinkedIn : Focused Target Group based campaign for working
Slide 15: Sales
Sales 1s bajaj cousumen cane
Slide 16: Sales Value Channel wise – Q4 & FY 21 (Standalone)
Sales Value Channel wise – Q4 & FY 21 (Standalone) Figures in Rs. Crores Channel Q4FY20 Q4FY21 Growth% FY20 FY21 Growth% General Trade 144.3 202.1 40.0% 703.3 768.1 9.2% Alternate Trade 21.1 33.9 61.2% 93.0 106.3 14.3% Total Domestic 165.4 236.0 42.7% 796.3 874.4 9.8% International Business 3.2 5.9
Slide 17: General Trade Channel
General Trade Channel 17 bajaj cousumen cane
Slide 18: General Trade Review for Q4 FY 21
General Trade Review for Q4 FY 21 • Q4 witnessed growth over last year of 40%, ending in a growth of 9.2% in General Trade for the full year • ADHO continued to do well across geographies on the back of good growths in large packs, as well as, launch of new SKUs • The new variant of Amla, Bajaj Amla
Slide 19: Retail activation in Urban Markets
Retail activation in Urban Markets 19
Slide 20: Van Operations – FY 2021 – 2022 Strategy
Van Operations – FY 2021 – 2022 Strategy Van route GPS handheld VSR incentive optimization for implementation for structure changed improved efficiency improved accuracy and to push Amla sales and reduced cost of efficiency in rural operation 20
Slide 21: Alternate Trade Channels
Alternate Trade Channels 21 baja consumer cane
Slide 22: Alternate Trade Business
Alternate Trade Business Modern Trade • Q4 saw continued recovery of Modern trade business with good traction during Republic day and Holi festival • Consumer promotions to drive sales of larger SKUs with special visibility for brands • Trade promotion with B2B and B2C chains in South to build pipe
Slide 23: Republic Day display event in Modern Trade
Republic Day display event in Modern Trade 23
Slide 24: Holi Festival display in Modern Trade
Holi Festival display in Modern Trade 24
Slide 25: e-Commerce business grew by ~4x during Q4 FY21
e-Commerce business grew by ~4x during Q4 FY21 • Focused digital marketing investments driving brand relevance and content optimization on e commerce platform • Aggressive participation in Consumer Events during January on Amazon, Flipkart, Grofers, etc. • Optimisation of online brand, response to c
Slide 26: Brand Pages on e-Commerce Platforms
Brand Pages on e-Commerce Platforms 26
Slide 27: Brand Pages on e-Commerce Platforms
Brand Pages on e-Commerce Platforms 27
Slide 28: Business Operations
Business Operations 2s baja consumer cane
Slide 29: Price trends in LLP and RMO
Price trends in LLP and RMO LLP PURCHASE PRICE PER KG RMO PURCHASE PRICE PER KG 124 70 114 62 105 60 58 58 57 99 97 51 84 85 88 49 Q1 19- Q2 19- Q3 19- Q4 19- Q1 20- Q2 20- Q3 20- Q4 20- Q1 19- Q2 19- Q3 19- Q4 19- Q1 20- Q2 20- Q3 20- Q4 20- 20 20 20 20 21 21 21 21 20 20 20 20 21 21 21 21 Light Liq
Slide 30: Quality – NABL Certification
Quality – NABL Certification NABL Certification granted by QCI (Quality Council of India) for Paonta Sahib laboratory 30
Slide 31: Human Resources
Human Resources 31 Dafa consumer cane
Slide 32: Human Resource Initiatives
Human Resource Initiatives Project Pragati Talent Acquisition (Project on Organization Design, Performance Management & Rewards) • Stage 1 consisting of reorganizing the company as per industry • Completed robust onboarding & induction for all newly joined standards, business growth plans nearing co
Slide 33: "Great Place to Work" for 3rd consecutive year
“Great Place to Work” for 3rd consecutive year BCCL has been certified as a “Great Place to Work” by the Great Place to Work (GPTW) Institute for the 3rd consecutive year • GPTW Institute benchmarks best workplaces to identify & improve on people practices through its globally renowned framework • A
Slide 34: Financials
Financials sa Baja consumer cane
Slide 35: Summary Financial Q4 & FY21 – Standalone
Summary Financial Q4 & FY21 – Standalone Figures in Rs. Crores Particulars Q4FY20 Q4FY21 Growth% FY20 FY21 Growth% Sales (Value) 168.63 241.94 43.47% 817.75 897.97 9.81% Total Operating Income 175.39 246.00 40.26% 844.20 914.63 8.34% Gross Contribution 112.99 146.68 544.88 568.52 EBITDA 25.04 62.14
Slide 36: Analysis of Expenses as % to Sales
Analysis of Expenses as % to Sales Material Cost Employee Cost Advertsement & Other Expenses 39.37% 14.29% 32.99% 36.54% 13.28% Sales Promotions 28.58% 11.31% 10.41% 8.27% 8.61% 19.17% 17.60% Q4FY20 Q3 FY21 Q4FY21 Q4FY20 Q3 FY21 Q4FY21 Q4FY20 Q3 FY21 Q4FY21 Q4FY20 Q3 FY21 Q4FY21 Material Cost Employ
Slide 37: Dividend Payout History
Dividend Payout History No. of Shares Dividend Payout Dividend per Year Face Value % to Capital (in Lakhs) (Rs in Lakhs) share(Rs.) 2020-21 1475.40 1 5901.61 400% 4.00 # 2020-21 1,475.40 1 8,852.40 600% 6.00 * 2019-20 1,475.34 1 2,950.68 200% 2.00 2018-19 1,475.00 1 20,650.00 1400% 14.00 2017-18 1,4
Slide 38: Thank You
Thank You se Baja consumer cane
Bajaj Consumer Care — Q4 FY2021 Earnings Presentation on 6ix