Slide 1: First Quarter 2022 Presentation
INTEGRATE DOUBLE BUBBLE. Potentially AC BlackJack? First Quarter 2022 Presentation May 2022 Chicago Funding Review February 2022
Slide 2: Disclaimer
DISCLAIMER Forward-Looking Statements This presentation includes forward-looking statements within the meaning of the securities laws. Forward-looking statements are statements as to matters that are not historical facts, and include statements about Bally’s Corporation (“Bally’s”) plans, objectives
Slide 3: Global, Vertically Integrated
STRONG FREE NORTH AMERICA CASH FLOW INTERACTIVE GLOBAL, Casinos & Resorts and Unique distribution and VERTICALLY International Interactive content that drives business generate awareness and INTEGRATED significant free cash flow engagement with the to fund growth Bally brand OMNI- investments CHANNE
Slide 4: First Quarter 2022 Results
FIRST QUARTER 2022 RESULTS INTERNATIONAL NORTH AMERICA CASINOS & RESORTS INTERACTIVE INTERACTIVE • $85MM Adj. EBITDAR ($91MM Ex- • $73MM Adj. EBITDA • New Jersey iCasino stepped up Atlantic City) • On constant currency, UK -9%, Asia revenues each month since launch • EBITDAR Margin of 35.8% +280bps
Slide 5: 2022 Outlook
2022 OUTLOOK CASINOS & • $385-$395MM EBITDAR(1) OUTLOOK ASSUMPTIONS RESORTS • ~$1.15+BN revenues • COVID impacts limited to January INTERNATIONAL • Low to mid single digit wage inflation • Low single digit growth INTERACTIVE • 29%+ EBITDA Margins • Maintaining majority of margin expansion at Casinos
Slide 6: Business Integration Update
BUSINESS INTEGRATION UPDATE • Purpose & Values created and rolling out globally • Clear set of Strategic Goals for 2022 • Technology Integration • Full stack integration for Bally Bet 2.0 including PAM, DataLake, Sports Engine and Front End • Working methodologies aligned • Data Integration • Shared
Slide 7: The Bally's Difference
THE BALLY'S DIFFERENCE
Slide 8: Who We Are?
WHO WE ARE? 20 years of online and retail National database High awareness of Bally’s casino operational connecting customers brand that will continue to experience across our omnichannel grow with our media and offering content partnerships 500k monthly retail Unique partnership 16 casinos and reso
Slide 9: Bally's Interactive Global Footprint
BALLY’S INTERACTIVE GLOBAL FOOTPRINT 9
Slide 10: Welcome to the Ballyverse
Slide 11: Full Turnkey Gaming & Betting Solution
Player Account Management FULL System, Gaming Platform, Sports Betting Platform, TURNKEY Retail Betting. GAMING & Retention Based Payment Processing BETTING Marketing, Bonus Development, and Player Fraud Prevention SOLUTION Customer Life Cycle Management Development With in-house US based risk and A
Slide 12: Tech Stack Powering Data Driven Customer Journeys
TECH STACK POWERING DATA DRIVEN CUSTOMER JOURNEYS Ingesting 2.5 Billion touchpoints from DATA LAKEHOUSE real-time heterogeneous Data sources A cloud-agnostic and non-proprietary Data Lake layer ingesting and transforming data from various source platforms using a common tech stack. Members REPORTING
Slide 13: Tech Stack Powering Data Driven Customer Journeys
TECH STACK POWERING DATA DRIVEN CUSTOMER JOURNEYS Recommended Recommended Games Engine - Recommends a set of player specific games. Games Value Churn Churn Predictor - Predicts whether a player will churn. Predictor Predictor Conversion Propensity - Predicts whether a player will deposit within the
Slide 14: Online Casino
ONLINE CASINO 20 years of operational, acquisition & retention success based on data excellence Most successful organically grown Inhouse content resource for exclusive games and multi-brand, casino and bingo retention features operator in the world Global partnerships with B2B providers e.g. SG, IG
Slide 15: Online Casino – Bally Casino
ONLINE CASINO – BALLY CASINO 15
Slide 16: Online Casino – Bally Casino
ONLINE CASINO – BALLY CASINO ▪ North America Customer-Centric Sportsbook ▪ New & Bespoke Front End ▪ Proven Platform and Engine ▪ Allows Fast & High-Quality Scalability ALBATROSS SEO Platform Native App Web Product Front End Sports Engine EXCITE PAM EXCITE Boost VITRUVIAN DATA Platform 16
Slide 17: Sports Betting
SPORTS BETTING 2.0 User Experience: Revamped US-customer centric design Live betting: Bringing play-by-play action through features: Quickbet, AV streaming, Mybets & Cashout Parlay builders: US 6-Pack interface, Parlay Cards, Same-Game-Parlay, Statistics and much more Trading service: Best-in-class
Slide 18: Retail Sports
RETAIL SPORTS Planned: Multiple on property sportsbooks to launch in 2022 Platform: Retail sportsbook platform live in North America Key interactions: PoS terminals, self serve betting terminals (Kiosk), Odds display boards Kiosk: UI/UX based on the online product. Supports anonymous and account-bas
Slide 19: Bally Play
BALLY PLAY Free-to-play engagement experiences - lower CPA’s for Bally Bet Available in regulated and unregulated jurisdictions Predictors, Pick Em’s, Contests, Trivia, Polls & more Huge incentives e.g. cash jackpot prizes with no entry fee Opportunities for brand marketing in upcoming betting state
Slide 20: Born to Entertain
BORN TO ENTERTAIN
Slide 21: Focus on Environmental, Social and Corporate Governance initiatives
Focus on Environmental, Social and Corporate Governance initiatives Responsible Gaming Diversity & Inclusion Bally’s implements responsible gaming employee trainings and Bally’s hiring senior executive for transformation and organizational responsible gaming programs including self-exclusion program
Slide 22: Shares Outstanding Details
SHARES OUTSTANDING DETAILS Common Shares Outstanding as of April 29, 2022 52,538,476 Sinclair Penny Warrants 7,911,724 Sinclair Performance Warrants(1) 3,279,337 Sinclair Options(2) 1,639,669 Monkey Knife Fight penny warrants 34,455 Monkey Knife Fight contingent shares 393,779 Telescope contingent s
Slide 23: Cash & Debt Outstanding
CASH & DEBT OUTSTANDING Cash and cash equivalents $160.8 $620MM Revolving Credit Facility, 2026(1) $110.0 $1,945MM Senior Secured Term Loan Facility, 2028(1) $1,940.1 Total Secured Debt Outstanding $2,050.1 $750MM 5.625% Senior Notes, 2029 $750.0 $750MM 5.875% Senior Notes, 2031 $750.0 Total Unsecur
Slide 24: International Interactive Segment Reporting
INTERNATIONAL INTERACTIVE SEGMENT REPORTING 1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 UK - £ 90,894 106,516 109,298 116,538 118,512 118,760 118,825 110,358 108,196 Asia - € 50,246 62,749 66,212 65,817 71,700 75,653 76,824 75,887 83,215 Spain - € 9,716 10,291 9,973 11,295 8,663 9,798 10,067 9,963
Slide 25: Thank You
TiN YOU THANK \/0U) TAIN YOU THANK VOU TiN YOU THANK \/0U) GAIN \ YOU