Brunswick Corporation · NYSE:BC
Brunswick — Fact Sheet (November 2013)
12 slides from Brunswick's fact sheet, November 2013
Slide 1: Brunswick Corporation At-A-Glance
Brunswick Corporation At-A-Glance November 2013 Helping Active People Live Active Lives
Slide 2: Brunswick Corporation At-A-Glance
Brunswick Corporation At-A-Glance What We Do Brunswick Corporation World’s leading provider Founded By John Brunswick, a Swiss immigrant woodworker of marine engines, in 1845, in Cincinnati, Ohio, to make billiards tables. pleasure boats, Headquarters: Lake Forest, Illinois, fitness equipment and a
Slide 3: Financial Profile
Financial Profile 9% Continuing 2010 2011 2012 Operations 17% 47% Revenue $3.3 B $3.7 B $3.7 B Operating $117 M $235 M $290 M Earnings2 Operating 3.5% 6.4% 7.8% Margin2 EPS, as adjusted3 ($0.03) $1.36 $2.09 27% 2012 Revenue by Segment 47% – Engine1 74% – Marine 27% – Boat 17% – Fitness 26% – Recreat
Slide 4: Engine Segment
Engine Segment Mercury Marine positioned for sustained, industry-leading performance Brands Products and Services by Category and Region Mercury Marine Outboard Engines Mercury MerCruiser 2hp – 300hp (FourStrokes) 15% Mercury Diesel 75hp – 250hp (OptiMax® Direct Fuel Injected) Mariner 2hp – 250hp (T
Slide 5: Competitive Landscape, Manufacturing, History (Mercury Marine)
Competitive Landscape Manufacturing Mercury Marine Advantages Locations, Employees, Distribution Global Competitors: Engines: History • Outboard • Fond du Lac, Wisconsin 1939 – Founded as Kiekhaefer Corporation –– Evinrude • Suzhou, Peoples Republic of China 1947 – Lightning 10hp Outboard –– Honda •
Slide 6: Boat Segment
Boat Segment Brunswick brands are the world leaders in pleasure boats Brands Brunswick Competes Across Many Segments Recreational Fiberglass Pontoon and Fish Propulsion: Sterndrive (S)/Inboard (I)/Outboard (O) Propulsion: Outboard Runabout Cuddy Deck Cruisers Yachts Pontoon Freshwater Saltwater Bayl
Slide 7: Competitive Landscape, Manufacturing, History (Boat)
Competitive Landscape Manufacturing Brunswick Boat Advantages Locations, Employees, Distribution • Highly fragmented industry, • Edgewater, Florida History over 1,000 manufacturers • Palm Coast, Florida in U.S. alone 1957 – Bayliner established, acquired by • Fort Wayne, Indiana • Strong brands with
Slide 8: Fitness Segment
Fitness Segment Life Fitness is the global leader in exercise equipment Brands Products and Services by Category and Region Life Fitness High-end fitness equipment for commercial and home use 8% Hammer Strength 11% Cardio Equipment 52% • Treadmills • Lifecycle® exercise bikes • Elliptical cross trai
Slide 9: Competitive Landscape, Manufacturing, History (Life Fitness)
Competitive Landscape Manufacturing Life Fitness Advantages Locations, Employees, Distribution Global Competitors: • Franklin Park, Illinois History • Technogym • Falmouth, Kentucky 1968 – Lifecycle® stationary • Precor • Ramsey, Minnesota bike invented • Cybex • Kiskoros, Hungary • Johnson 1977 – L
Slide 10: Bowling & Billiards Segment
Bowling & Billiards Segment For over 165 years, Brunswick remains the leader Brands Products and Services by Category and Region Brunswick’s Bowling centers 7% Brunswick Bowling Bowling products (bowling balls, pinsetters, scoring systems) Brunswick Zone 59% Billiards tables Brunswick Zone XL Brunsw
Slide 11: Competitive Landscape, Manufacturing, History (Bowling & Billiards)
Competitive Landscape Manufacturing Brunswick Advantages Locations, Employees, Distribution Global Competitors: • Szekesfehervar, Hungary History –– Bowlmor AMF • Reynosa, Mexico 1845 – Brunswick begins as a –– QubicaAMF • Nearly 90 bowling centers billiards maker –– Olhausen Billiards clustered in
Slide 12: Bringing people together since 1845
Bringing people together since 1845 Helping Active People Live Active Lives