The Beachbody Company, Inc. · NASDAQ:BODI
The Beachbody — Beachbody Company — Investor Presentation (September 2023)
16 slides from The Beachbody's investor presentation, Sep 15, 2023
Slide 1: The Beachbody Company
The Beachbody Company Ticker: BODY September 2023
Slide 2: Forward-looking statements
This presentation of The Beachbody Company, Inc. (the "Company”) contains “forward-looking” statements pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which are statements other than historical fact or in the future tense. These statements include but
Slide 3: The only Fitness, Nutrition and Wellness platform
The only Fitness, Nutrition and Wellness platform Key Metrics: Q2-23 Revenue: $134.9 million Q2-23 Total Paid subscriptions: 1.7 million Q2-23 Gross margin: 61% Operating in the USA, Canada, UK and France Ticker: BODY MYX Connected Bike Track Record: History of EBITDA Profitability Impacted over 30
Slide 4: Some Key Metrics
120 STREAMING PROGRAMS WITH OVER 8,500 UNIQUE STREAMING VIDEOS 121M STREAMED VIEWS IN 2022 95.2% AVERAGE MONTHLY DIGITAL RETENTION 1.53M PAID DIGITAL SUBSCRIPTIONS 11 MONTHLY WORKOUTS PER ACTIVE SUBSCRIBER SOME KEY METRICS Rounded Numbers as of June 30, 2023 31.6% DAU/MAU Daily Active Users/ Monthly
Slide 5: Management Team
MANAGEMENT TEAM A Strong, Collaborative Team with Extensive Experience Carl Daikeler Co-Founder & CEO Michael Neimand President, Beachbody Kathy Vrabeck Chief Operating Officer Marc Suidan Chief Financial Officer Ticker: BODY Home Fitness category pioneer Co-creator of the first superfood health mix
Slide 6: Substantial Near-Term Global TAM
SUBSTANTIAL NEAR-TERM GLOBAL TAM $49B DIGITAL FITNESS $152B NUTRITION OUR TAMs: $237 BILLION OPPORTUNITY TOTAL ADDRESSABLE MARKET In Billions PERSISTING HEALTH ISSUES Operating In a Large and Underpenetrated Market Ticker: BODY Sources: Digital Fitness – Virtual Fitness Market by Market.us, 2023: Th
Slide 7: The Only Holistic Wellness Subscription Platform
The Only Holistic Wellness Subscription Platform Connected Fitness $50/month Nutrition & Supplements $100 monthly AOV (average order value) 196K subscriptions Petra Kolber Mindset Programing Digital Streaming Platform $179 annual membership 1.53 million subscriptions at June 30, 2023 Digital Streami
Slide 8: Our Desired Financial Model
Our Desired Financial Model Product Lines (blended Gross Margin at 65–70%) Digital: 1.53million subscriptions x ARPU (Average Revenue Per User) of $179/annual at 75% GM Nutrition: 196,000 subscriptions x $100 AOV x 12 months at ~60% GM (1/3 stand alone orders) Bikes: aim for break even with LTV (Lif
Slide 9: Selling and Marketing Channels
Digital Subscriptions Media Content & Programs: Fitness programs Nutrition programs (diet) Motivation & Mindset programs Nutrition supplements AI Managed Community Entitlements Special Offers Mining the 14M+ Database BODi Free tier Previews Blog CEO PR Social Media YouTube Instagram TikTok Direct Ma
Slide 10: Re-Inventing our LTV to CAC Model
Re-Inventing our LTV to CAC Model Partner network – variable commission Direct acquisition (media) in-year Payback Customer Database (20M+ social media following) – $0 costs HEALTH ESTEEM FLYWHEEL LTV KEY LEVERS ROUTE TO MARKETS (CAC) Pricing Margin/costs Retention Product penetration ATTRACT NEW SU
Slide 11: Our Social Media Following
OUR SOCIAL MEDIA FOLLOWINg As of AUGUST 2023 Ilana Muhlstein 2.7M Shaun T 4.9M Joel Freeman 0.5M Super Trainers Autumn Calabrese 2.0M Hailey Peters 1.4M Natasha Pehrson 2.4M Emily Fauver 5.5M Micro-Influencers (Coaches/Partners) Jess Dukes 0.6M BODiCoach411 0.8M Shakeology 1.0M Beachbody/BODi 4.5M C
Slide 12: Our Track Record of New Businesses
Our Track record of new businesses At Each Major Pivot, We Accelerated Our Path to a $1B in Aggregate Revenues OUR KEY PIVOTS YEAR LAUNCHED YEARS TO $100M YEARS TO $1B P90X Franchise 2000 5 17 Shakeology 2009 3 7 BOD 2016 1 6 BODi Health Esteem 2023 1* 5* *Forecast. Ticker: BODY
Slide 13: Summarizing Our Turnaround Story
What got us here: Strong pre-public company track record World’s leading fitness content library Proven nutritional products Strong management team Our Transformation journey: Dramatically reduced our cost structure Launched a new digital platform called BODi Now: turning around our Selling and Mark
Slide 14: Net Loss to Adjusted EBITDA Reconciliation
Net Loss to adjusted ebitda reconciliation Ticker: BODY The non-cash charge for employee incentives which were expected to be settled in equity was recorded and included in the Adjusted EBITDA calculation during the year ended December 31, 2022. During the three months ended March 31, 2023, we recla
Slide 15: BoDi
BoDi Ticker: BODY
Slide 16: END
END BoDi Ticker: BODY
Beachbody Company — Investor Presentation (September 2023) on 6ix