Cycliq Group Ltd · ASX:CYQ
Cycliq — Investor Presentation (February 2017)
21 slides from Cycliq's investor presentation, Feb 8, 2017
Slide 1: Investor Presentation
For personal use only INVESTOR PRESENTATION
Slide 2: Disclaimer
DISCLAIMER For personal use only Confidentiality All Information provided in this document is for discussion purposes only. Cycliq Group Ltd and its Directors, officers The contents in this document and all related materials and employees do not represent or warrant completeness and discussions (“In
Slide 3: Company Snapshot
COMPANY SNAPSHOT For personal use only Cycliq is the No1 brand in HD camera & lighting combos NO1 BRAND IN delivering cycling safety & action camera solutions for HD commuters, mountain bikers, racers and professional CAMERAS Di cum que iur molorest, cyclists. Cycliq’s flagship product, Fly12, is th
Slide 4: Company Timeline
Dec 2016: COMPANY • CYCLIQ Group Ltd listed on the ASX TIMELINE Nov 2016: • Cycliq Group Ltd • Duo Mount Re-listed on ASX Kickstarter $79K • Revenues of $370K Jun 2016: • Kickstarted Campaign For personal use only • 3rd year revenue $2.32m of $0.79K May 2016: • Signed agreement •Signed Agreement wit
Slide 5: Capital Structure
CAPITAL STRUCTURE For personal use only CAPITAL STRUCTURE CAPITAL STRUCTURE SHARES 600,433,730 (1) PERFORMANCE SHARES 200,000,000 (2) PERFORMANCE OPTIONS 36,550,000 SHARE PRICE LISTING $0.02 SHARE PRICE $0.04 ON 6 FEB 2017 MARKET CAP $24,017,349 ON 6 FEB 2017 1) UPON SUCCESSFUL ACHIEVEMENT OF PERFOR
Slide 6: Leadership Team
LEADERSHIP TEAM For personal use only THE BOARD & KEY MANAGEMENT Chris Singleton Chairman Andrew Hagen Kingsley Fiegert Piers Lewis John Turner CEO COO Company CFO Executive Director Executive Director Secretary & NED
Slide 7: The Market
THE MARKET 987 Respondents Independent Survey with BikeRumor.com For personal use only 71%FEEL VULNERABLE 56% WILL USE A CAMERA 35% WILL USE A CAMERA TO CAPTURE ON A BIKE FOR SAFETY LIFESTYLE TOTAL: 97 MILLION CYCLISTS AND ACCESS TO 9,000+ BIKE STORES GLOBAL CYCLING MARKET1 PARTS AND ACCESSORIES MAR
Slide 8: Product Benefits
PRODUCT BENEFITS ALL-IN-ONE HD BIKE CAMERA AND For personal use only SAFETY LIGHT • Engenders a feeling of safety • Easy to share footage • Set and forget functionality • Simplifies cockpit through elegant design and engineering 1080P FULL HD CAMERA WITH AUDIO WIFI AND BLUETOOTH 720P HD CAMERA CONNE
Slide 9: Revenue
REVENUE For personal use only 1 Products & 2014 Revenue $529K Accessories 2015 Revenue $1.11M 2016 Revenue $2.32M 2 Key Geographic America Regions UK Australia Asia Europe 3 Fly6 30,100 units Fly12 7,100 units Accessories 2,300 units
Slide 10: Key Growth Areas
KEY GROWTH AREAS For personal use only 1 Expanding 2 Expanding 3 Content 4 Building 5 Growth 6 Enter distribution to more curation on our through other globally ‘big box’ to drive relationship Intellectual vertical accounts marketing with Property markets like REI in key global the USA partners
Slide 11: Worldwide Sales
WORLDWIDE SALES For personal use only UK EUROPE ASIA USA SINGAPORE SOUTH AMERICA SOUTH AFRICA AUSTRALIA H UT A SO RIC AF currently selling expanding sales to
Slide 12: Research & Development = Brand
RESEARCH & DEVELOPMENT = BRAND For personal use only Extensive quantitative and qualitative market research Inhouse app and software development New products Brand
Slide 13: Roadmap
ROADMAP For personal use only Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018 Q3 2018 Q4 2018 New distribution geographies and channels Market research and evaluation New Direct Accounts Evaluation of M&A opportunities Product pipeline development Launch new products and app
Slide 14: Appendix
For personal use only APPENDIX
Slide 15: Market Engagement
MARKET ENGAGEMENT For personal use only Expanding Points of Purchase Global Marketing Campaign User Generated Content 2015/16: 1.95 million views across YouTube/Vimeo/Facebook and a growth of 350% in social media following. Influencers Content Curation Athletes & Teams Events & Tradeshows
Slide 16: Future Target Markets
FUTURE TARGET MARKETS For personal use only Snowboarding & Skiing Motorbike ‘dash-cams’ Scuba Diving & Caving Wearable Spaces Military & Emergency Security & Protection Services
Slide 17: Fly12, The App & Strava
FLY12, THE APP & STRAVA For personal use only + + =
Slide 18: Future Products
FUTURE PRODUCTS For personal use only • Smaller • Lighter • Brighter • Power management • Versatility • Ability to work in new verticals • Incorporate new technologies • Live streaming
Slide 19: Intellectual Property Summary
INTELLECTUAL PROPERTY SUMMARY For personal use only TITLE: BICYCLE CAMERA COUNTRY / JURISDICTION APPLICATION NUMBER STATUS EXPIRY DATE AUSTRALIA (PROVISIONAL) 201390068 CLOSED (PCT FILED) N/A PATENT COOPERATION TREATY DESIGNATED FOR: ALL STATES PCT/AU2014/000185 PUBLISHED AS WO2014/131086 COMPLETED
Slide 20: Trademark Summary
TRADEMARK SUMMARY For personal use only PLAIN WORD MARK: FLY6 COUNTRY / JURISDICTION APPLICATION NUMBER STATUS RENEWAL DATE AUSTRALIA 1569660 / 1569660 REGISTERED 27 JULY 2023 PLAIN WORD MARK: CYCLIQ AUSTRALIA 1645755 / 1645755 REGISTERED 10 SEP 2024 INTERNATIONAL (MADRID PROTOCOL) DESIGNATED FOR US
Slide 21: Questions
For personal use only QUESTIONS