M.video · RUS:MVID
M.video — FY2020 Earnings Presentation
13 slides from M.video's earnings presentation, February 2021
Slide 1: Trading Update: 4Q & Full Year 2020
TRADING UPDATE: 4Q & FULL YEAR 2020 FEBRUARY 2021
Slide 2: Content & Liability Disclaimer
CONTENT & LIABILITY DISCLAIMER The information contained in this presentation or enclosed herewith is provided and intended for informational purposes only and should not be relied on for any investment decisions. The information provided in the presentation includes assumptions and financial inform
Slide 3: Key Figures and Highlights
KEY FIGURES AND HIGHLIGHTS 4Q’20 key figures Robust GMV(1) growth driven +18.9% +101.0% by the Total online sales GMV(1) YoY Total online sales YoY Comments on FY’20 results 64.3% +2.9m TOS(2) share as % of GMV Customer app RUB 0.5 trillion GMV(1) (vs 38.0% in 4Q’19) installations QoQ >2x increa
Slide 4: Online-Driven Business Augmented by Extensive Footprint
ONLINE-DRIVEN BUSINESS AUGMENTED BY EXTENSIVE FOOTPRINT 1,074 stores in 279 Russian cities(1) Inventory storage breakdown(1) 100% Unique and well-invested store-based Stores DCs Regional DCs online coverage in cities of operation(1) infrastructure solving for last mile 104 46% 43% 10% >55,000 Partne
Slide 5: Robust Growth in GMV Driven by ~2x Increase in Share of Online Sales
ROBUST GROWTH IN GMV DRIVEN BY ~2X INCREASE IN SHARE OF ONLINE SALES GMV (4Q 2020) GMV (FY2020) (RUB bn) Share of TOS (RUB bn) Share of TOS 38% 64% 33% 60% 505 164 437 138 4Q 2019 4Q 2020 2019 2020 +19% +15% GMV growth GMV growth Source: Company data 5
Slide 6: Introducing Total Online Sales Breakdown That Reflects Shift Towards Mobile-First Model
INTRODUCING TOTAL ONLINE SALES BREAKDOWN THAT REFLECTS SHIFT TOWARDS MOBILE-FIRST MODEL Total Online Sales breakdown (RUB bn) 300 146 Web Platform (1) 144 Total Online Sales 83 133 Consultant App Mobile Platform 60 1 21 Customer App 2019 2020 (1) Web Platform includes sales from website, marketplace
Slide 7: Mobile Platform Drives Explosive Growth of Total Online Sales
MOBILE PLATFORM DRIVES EXPLOSIVE GROWTH OF TOTAL ONLINE SALES Total Online Sales (4Q 2020) Total Online Sales (FY2020) (RUB bn) (RUB bn) Y-o-Y Y-o-Y 300 106 growth growth 42 +61% 146 +76% 53 144 26 +107% 83 54 +123% 133 61% 51% 53% 26 42% 60 1 10 ~15x 1 21 >15x 4Q 2019 4Q 2020 2019 2020 Customer App
Slide 8: Well-Diversified Online Sales Across All Regions
WELL-DIVERSIFIED ONLINE SALES ACROSS ALL REGIONS Total Online Sales (4Q 2020) Total Online Sales (FY2020) (RUB bn) (RUB bn) Center Center Ural Ural 9% 9% 9% Moscow 10% Moscow 34% 33% North(1) 11% 106bn North(1) 11% 300bn 11% 11% Volga 14% Volga 14% 12% 12% Siberia Siberia South South (1) including S
Slide 9: All Regions Showed Sound Growth of Total Online Sales
ALL REGIONS SHOWED SOUND GROWTH OF TOTAL ONLINE SALES Total Online Sales (4Q 2020) Total Online Sales (FY2020) Growth YoY (%) Growth YoY (%) (1) (1) North 128% North 132% Ural 117% Ural 129% Volga 115% Volga 125% Siberia 90% Siberia 109% Moscow 100% Moscow 99% Center 82% Center 99% South 90% South 9
Slide 10: Increasing Share of OneRetail Transactions Results in Higher Overall Average Ticket
INCREASING SHARE OF ONERETAIL TRANSACTIONS RESULTS IN HIGHER OVERALL AVERAGE TICKET Transactions (FY2020) Average ticket (m tickets) RUB 56,7 56,2 10,2 15,3 11 207 11 732 22,3 8 080 8 012 26,1 73% 82% 23,7 7 712 (1) 8 980 (1) 15,3 2019 2020 2019 2020 (1) OneRetail Non-OneRetail Not identified OneRet
Slide 11: Strong Growth in Identified Active Customers with Share of OneRetail Customers Reaching 42%
STRONG GROWTH IN IDENTIFIED ACTIVE CUSTOMERS WITH THE SHARE OF ONERETAIL CUSTOMERS REACHING 42% Traffic (FY2020) Identified active customers (FY2020) (m people) Share of OneRetail customers 26% 42% 8% 19 19% 17 1.2bn 72mn Loyal Customer 11 Visits Base 12 73% 8 4 Stores Web Platform Customer App 2019
Slide 12: Over 90% of Orders Fulfilled Using Store Infrastructure
OVER 90% OF ORDERS WERE FULFILLED USING STORE INFRASTRUCTURE, WHICH IS THE MOST COST-EFFICIENT OPTION GMV split by fulfilment channel (4Q 2020) GMV split by fulfilment channel (FY2020) (RUB bn) (RUB bn) Y-o-Y Y-o-Y growth 505 growth 164 14 +142% 437 50 +155% 138 20 6 36 +75% 113 +77% 64 20 96% 91% 9
Slide 13: Contact Information
CONTACT INFORMATION PJSC M.VIDEO Address Listing 105066, Russia, Moscow Moscow Stock Exchange Nizhnaya Krasnoselskaya Str., 40/12 bld 20 Web-site Ticker mvideoeldorado.ru MVID Maxim Novikov Valeriya Andreeva For investors’ Maxim.Novikov@mvideo.ru For media +7 495 644 28 48 requests, requests, ext. 7