Sharplink, Inc. · NASDAQ:SBET
Sharplink — MER Telemanagement Solutions — Merger or Acquisition (April 2021)
28 slides from Sharplink's merger presentation, Apr 15, 2021
Slide 1: SharpLink | Making Sports Betting Easy
x Mm, © SHARPLINK | Making Sports Betting Easy ; | a
Slide 2: Important Information and Disclaimer
This investor presentation (this “Presentation”) is for informational purposes only to assist interested parties in making their own evaluation with respect to the proposed business combination (the “Business Combination”) between SharpLink, Inc. (“SharpLink”) and Mer Telemanagement Solutions Ltd. (
Slide 3: Forward-Looking Statements; Industry and Market Data
These forward-looking statements are based upon estimates and assumptions that, while considered reasonable by SharpLink and its management, and the Company and its management, as the case may be, are inherently uncertain. Factors that may cause actual results to differ materially from current expec
Slide 4: A Wide Open Playing Field
4 Sports betting is the new frontier of America’s obsession with gaming. It’s poised to make things a lot more fun for a lot more people, with an estimated $150 Billion in Gross Wagers1 by 2025, generating $9.20 Billion in Net Gaming2 revenue, $2.76 Billion3 of which will go to affiliate services. A
Slide 5: SharpLink Can Win the Affiliate Space
5 SharpLink Can Win the Affiliate Space We’re the bot behind the bet. The intelligent analytics that will bring the players to the table and get them to put the money down.Our innovative tools and experience-based services give our users the power to collect data on potential users, connect them wit
Slide 6: Our Leadership Is Ready
Co-Founded by Rob Phythian Proven experience selling data and gaming solutions to strategic partners such as Turner Sports, Google, Facebook, and more.Management Exits Totaling $120M+ SportsData (acquired by Sportradar), Fanball (acquired by Liberty Media) and Sports Technologies (acquired by Time I
Slide 7: With a Great Team
7 Experienced Team World class management team with executive experience at ESPN, NBC, Sportradar, AOL, Cantor, Betfair, and Genius Sports.Domain Expertise A combined 100+ years of experience delivering innovative sports solutions to media companies (NFL, NBA, NASCAR, PGA TOUR, BWW, NCAA, Turner Spo
Slide 8: The Opportunity
The Opportunity ) SHARPLINK
Slide 9: Sports Betting is Exploding Nationwide
Sports Betting is Exploding Nationwide 9 1. American Gaming Association 75%+ of the U.S. population is expected to have legalized sports betting in just a few years.202121 States + D.C: Live and Legal5 states: Legal14 States: Active or Pre-filed Legislation
Slide 10: Digital Sports Betting Revenues are Growing at a Rapid Rate
Digital Sports Betting Revenues are Growing at a Rapid Rate 10 2020 Legal U.S. Sports Betting Revenue DC NH OR RI WV IA CO IL IN NV PA NJ Total 5/20 12/19 10/19 9/19 8/19 8/19 5/20 6/20 10/19 2010 5/19 8/19 712 1,366 4,242 1,057 1,785 3,164 5,808 12,588 6,755 3,138 12,783 8,882 62,280 $14 $19 $21 $2
Slide 11: The U.S. Market Will be One of the World's Biggest by 2025
The U.S. Market Will be One of the World’s Biggest by 2025 11 Market Total Sports Fans Gross Wagers 1 Net Gaming Revenue 2 Gross Affiliate Opportunity 3 3.5B $300B $19.50B $5.90B 250M $150B $9.20B $2.76B 1. Total Legal and Illegal Wagers (AGA, Statista, Technavio) | 2. Morgan Stanley | 3. Estimated
Slide 12: Strategic Deals are Shaping the U.S. Market
Strategic Deals are Shaping the U.S. Market Media Players Launched full-service sports betting platform and app with the Stars Group Integrated in-game sports betting information and interactive prediction element for select Washington Wizards games Added 24/7 sports betting news on ESPN NEWS which
Slide 13: Fans and Operators are Out of Sync
Overwhelmed withgeneric offers and contentTraditional media / bannerconversion is low Blind to the data theyhave with their usersUnable to optimizeplayer monetization Qualified customersare underleveragedHow do we super serve the sports betting audience? But… Fans and Operators are Out of Sync Sport
Slide 14: SharpLink Closes the Gap Between Spending and Sportsbook ROI
Estimated Value of Deals Sportsbooks are Securing to Acquire Customers SharpLink Closes the Gap Between Spending and Sportsbook ROI $1,000M $750M $500M $200M $100M Y1 Y2 Y3 Y4 Y5 Estimated Return on Sponsorship Investment 14 SharpLink reduces CAC and improves LTV on acquired players.
Slide 15: SharpLink is the Solution
Personalizedoffers and contentContextual betting offersdrive high conversion Turn audience data intomonetizable assetOptimize player conversion and monetization Sports fansbecome sports bettorsImprove ROI forsportsbook operators Sharplink is the Solution The SharpLink monetization platform drives mo
Slide 16: The Power of SharpLink
The Power of Sharplink ) SHARPLINK
Slide 17: Conversion Ecosystem: Collect, Connect, Convert
17 On a daily basis, millions of players around the U.S. are consuming sports content on major sports league and media sites. SharpLink enables next-generation connections between users and sportsbooks. SharpLink delivers leading online bookmakers with targeted user acquisition and increased user en
Slide 18: Proprietary Technology
18 Proprietary Technology Using extremely sophisticated behavioral modeling and tracking technologies, we can predict what people need, before they even know they need it. Data Science The path to converting a Sports Fan into a Sports Bettor isn’t always linear or predefined. We enrich our understan
Slide 19: SharpLink Key Advantage
We’re smarter and more efficient than our competitors. Sharplink Key Advantage Everything you need to make sports betting easy. 19 Our cutting edge technology constantly innovates to improve how publishers, leagues and sportsbooks interact with their customers.
Slide 20: Market Comfort with Sports Betting
Market Comfort with Sports Betting SharpLinkIntegration Technology Consumer Friendly Betting Content As states make sports betting more palatable and consumer demand increases, large brands will begin to seek out new ways of providing betting products to their consumers. SharpLink is being built fro
Slide 21: SharpLink Value Proposition
All aspects of the product—from F2P to Personalization—are built to work together, so that operators and their users can do as much with sports betting as they choose.Free-to-Play GamesSportsbook IntegrationMarketing Automation SharpLink Value Proposition It All Works Together We tailor and update o
Slide 22: Business Model
22 Paid Depositor/Bettor Through SharpLink Platform Rev Share30% NGR for Life Negotiated Payments to Publisher End User Clicks SharpLink Hosted Offer Publishing Partner Sportsbook Partner Business Model We generate income through revenue share and/or referral fees. $2.76B Gross U.S. Referral Market
Slide 23: Case Studies
Case Studies © SHARPLINK
Slide 24: NASCAR.com Live Betting Module
SharpLink created and seamlessly integrated a custom live Betting Module directly on the NASCAR.com homepage. The SharpLink Module geotargets NASCAR.com users with multiple betting opportunities for each weekly race within an easy-to-use, intuitive platform. By using SharpLink, NASCAR is able to pro
Slide 25: SportsHub Game Network Contextual Product Integration
SharpLink created a fully-contextualized better experience within SportsHub Game Network’s DFS and High Stakes Fantasy Football games. The contextual bet placements allowed users to become acclimated to new betting opportunities without leaving their Fantasy team environment. This resulted in expone
Slide 26: RTSports Seamless 3rd Party Integration
SharpLink created a plug and play version of the contextualized betting experience for RTSports. This allowed RTSports to get up and running with a fully-operational betting platform for the 2020 football season using minimal internal resources and seamless 3rd party integration. 26 Seamless 3rd Par
Slide 27: Everything You Need to Make Sports Betting Easy
27 Everything You Need to Make Sports Betting Easy
Slide 28: Thank You
Rob Phythian, CEO612-386-8022rob.phythian@sharplink.com Thank You
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