Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Presentation (2015)
10 slides from Anheuser-busch Inbev Sa/nv's investor presentation, 2015
Slide 1: Revenue Management
Revenue Management Fabricio Zonzini VP Disruptive Growth APAC
Slide 2: Connection with Strategy
Connection with Strategy Dream: #1 in Asia . Sales Pillar Machine
Slide 3: Personal Introduction
Fabricio Zonzini ‘Education Civil Engineer, Six sigma Black belt Hire date 01/2001 (GMT Brazil) Working ‘Mele-jstels) Shanghai Headquarters [Position VP Disruptive Growth APAC C 2001 — 2002: Trainee Ambev Brazil 2003 — 2004: Sales Manager Rio de Janeiro DDC 2004 — 2006: HILA Pricing Manager 2006 — 2
Slide 4: Revenue management is a driver of both revenues and market share in a sustainable way
Revenue management is a driver of both revenues and market share in a sustainable way. Grow NR/HL ahead of CPI Allocate resources for market share expansion Growth Index Evolution Volume Share Evolution 17.5% 127 Share NR/HL Org var 15.0% 106 13.4% 100 CPI 12.3% 0.9 1 pp pp 0.3 0.1 pp 2012 2013 2014
Slide 5: Revenue Management – Strategic Priorities
Revenue Management – Strategic Priorities Mix Designed Right portfolio/price Support Market Centralization & for Trade-Up in the right channel Share Expansion Process Control NL Premium Core+ Core KA NL AB Top Packages/ Price CD Segments Rate: 10% White /TT Areas 5%< --- --- 100% 30% Contract Stage
Slide 6: Strategic Priorities – Mix designed for Trade-up
Strategic Priorities – Mix designed for Trade-up Mix Designed for Trade-Up Budweiser Harbin Super Core++ Premium Premium + Core+ Premium Core/Core- • Portfolio built with clear • Build PTC laddering to facilitate trading up • Build PTC laddering to facilitate trading up price architecture • Continuo
Slide 7: Strategic Priorities – Right portfolio/price in the right channel
Strategic Priorities – Right portfolio/price in the right channel Right portfolio/price Distribution and investment type align with channel focus in the right channel NL AB CD TT Product placement and investment guidelines by BRAND channel to (communication) protect Alum. bottle PACK Big bottle Big
Slide 8: Strategic priorities – Support market share expansion
Strategic priorities – Support market share expansion Support Market Resource allocation to support right brand growth Share Expansion Investment Level NL/KA CHANNELS AB CD TT NO PRESENCE HIGHLY DISTRIBUTED Expansion direction
Slide 9: Strategic priorities – Centralization and process control
Strategic priorities – Centralization and process control Centralization & Process Control Investment Guideline i Premium Image Core Segment Commands Requires clear AB iInvest Premium Price pricing strategies Centralized pricing i $ • Pricing strategy specific to segment and brand positioning AB iPr
Slide 10: Continuous improvement – Journey
Continuous improvement – Journey COMPLEX FUTURE 4 CONFUSION VALUE CREATION DE-CENTRALIZED 3 CENTRALIZED 2015 SUB-OPTIMIZATION 2 CONTROL 2012 1 2010 OPERATIONAL